Destination Germany is becoming increasingly popular with international visitors. “In the last three years tourism in Germany has grown at a faster rate than the global and European average, and the country has continued to strengthen its position as one of the most popular travel destinations,” says Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB). This trend is confirmed by a whole series of studies including the latest international survey on the attractiveness of countries: the Anholt-GfK Roper Nation Brands Index, which measures and compares the reputation of 50 countries around the world, ranked Germany second, behind only the USA and ahead of the UK in third. In the survey, Germany was perceived as a reliable, trustworthy and modern country and it scored particularly highly in the field of business and innovation.