German Wine Institute – all about German wines and their regions

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German Wine Institute – all about German wines and their regions:
The German Wine Institute (DWI) is the central communication and marketing organisation for the German wine industry. It is responsible for promoting German wines in Germany. It’s an umbrella organisation for the German winemaking industry and aims to support sales of fine wines from the 13 wine-growing regions in Germany through non-competitive marketing campaigns in Germany and abroad. Headquartered in Mainz, the institute currently has some 38 employees and operates ten German wine information offices, including London, New York and Toronto.

The DWI promotes German wines through various communication channels, including press activities, public relations, advertising campaigns and events. The DWI also gives presentations at trade fairs, organises training courses and seminars and conducts market research. All marketing activities of the DWI focus on convincing consumers that the fine and quality-certified wines from all 13 German wine regions are among the world’s best. Key aspects of these activities are the uniqueness of German winegrowing (cool climate zone), the significance of viniculture and the promotion of wine tourism. More information: www.germanwines.de

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German wine growing regions:
German wine differs from wines of other countries — it's light, lively and fruity, thanks to Germany's unique climatic and geological conditions. With the exception of Saale-Unstrut and Sachsen in the east, the wine-growing regions are concentrated in the south and southwestern part of Germany. They are among the most northerly wine regions in the world and straddle the border between the humid Gulf Stream climate of the west and the dry Continental climate of the east.

The long growing season and moderate summer temperatures bring forth filigree wines that are relatively low in alcohol. The diversity of German wine stems from the many soil types and grape varieties — there is no "uniform" type or style of German wine — and this diversity is reflected in Germany's 13 wine-growing regions. More information: www.germanwines.de