The GNTB campaign “Youth Hotspots in Germany- Share the moment” promotes youth travel to Germany. The main aim of the campaign is to communicate content generated by young international travelers, primarily on social networks but also on the GNTB microsite. The idea is to give greater visibility to ‘Destination Germany for young people’ and to enable related content to be both accessed and generated by the defined target group.
On the campaign website www.germany.travel/youth the user will find an interactive Youth Hotspot Map with a variety of HotSpots in the categories Must Sees, cafes and bars, nightlife, shopping as well as festivals and events in Germany. These HotSpots have been conducted by a survey of young Germans. Moreover, the GNTB also provides a mobile app “Youth HotSpot” with focus on free Wi-Fi in Germany. This app is free of charge and can be found in for Android and iOS the App- and the Google Play-Store.
Find a huge variety of photos and share your pictures of your Youth HotSpots in Germany on Instagram, #youthhotspotsgermany.
English Press releases:
German National Tourist Board kicks off social media campaign for young travellers at the 2013 ITB
Germany reaches out to young travellers with its campaign ‘Youth HotSpots in Germany – Share the moment.’
Harnessing synergies: the GNTB works closely with acclaimed travel bloggers as part of its year of youth travel
German Press releases:
Neues Update der „Youth HotSpot“ App
Deutsche Zentrale für Tourismus startet Social Media-Kampagne für junge Reisende auf der ITB 2013
Deutschland begeistert junge Reisende mit Kampagne „Youth HotSpots in Germany – Share the moment.“
Nutzung von Synergien: DZT arbeitet im Rahmen des Themenjahres „Junges Reisen“ eng mit renommierten Reisebloggern zusammen
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