De 13 a 15 de maio de 2012, a Central Alemã de Turismo (DZT) organiza a 38ª edição da GTM - Germany Travel Mart™, juntamente com as sociedades Leipzig Tourismus und Marketing GmbH e a Tourismus Marketing Gesellschaft Sachsen mbH. Outros parceiros importantes são a empresa aérea alemã, Deutsche Lufthansa AG, e a empresa ferroviária alemã, Deutsche Bahn AG. "A GTM tem como o maior seminário de "incoming" para a Alemanha como país turístico uma grande importância internacional". Aqui as contas-chave de todo o mundo encontram provedores alemães", salienta Petra Hedorfer, Presidente do Conselho de Administração da DZT. Em especial para provedores médios no setor do turismo, esta plataforma é a única maneira de estabelecer contatos com a indústria de viagens internacionais e comunicar ofertas e programas atuais. Este ano, o evento pela primeira vez sob o lema "Green Event" e é acompanhado também pela DZT com toda uma série de medidas nas redes sociais. Assim, a DZT integra pela primeira vez na edição deste ano da GTM ano um relatório sobre redes sociais com contribuições de multimídia através da conta @gtm2012 do Twitter, como também no Storify. Além disso, a conferência de imprensa da GTM poderá ser acompanhada no portal www.germany.travel/gtmlive ao vivo pela primeira vez.

"Pontos de acesso, novidades, estilo de vida": com uma ampla campanha para jovens nas redes sociais, a Central Alemã de Turismo (DZT) deseja promover a Alemanha como país turístico, especialmente entre os jovens em todo o mundo nas redes sociais. A campanha deve começar na ITB Berlim em 2013, estendendo-se por todo o ano, inclusive 2014. A campanha planejada acompanhará o ano temático 2013 com "Viagem jovem pela Alemanha - pontos de acesso, novidades, estilo de vida". Assim, a DZT leva em conta não apenas um segmento turístico com enorme potencial econômico, mas o público-alvo é também considerável: atualmente cerca de um terço de todos os viajantes estrangeiros na Alemanha tem menos de 39 anos de idade. "Viajantes estrangeiros jovens serão no futuro os viajantes de negócios e de lazer para a Alemanha como país turístico". "Especialmente como o turismo interno será cada vez mais marcado pela evolução demográfica, eles são um grupo-alvo cada vez mais importante", afirma Petra Hedorfer, Presidente do Conselho de Administração da DZT.

From 13 to 15 May 2012, the German National Tourist Board (GNTB) is hosting the 38th GTM Germany Travel Mart™ together with Leipzig Tourismus und Marketing GmbH and Tourismus Marketing Gesellschaft Sachsen mbH. Other important GNTB partners are Deutsche Lufthansa AG and Deutsche Bahn AG. "The GTM is the biggest event of the year for Germany's inbound travel industry and is extremely important in terms of international marketing. This is where key accounts from all over the world can come together with German suppliers," explained Petra Hedorfer, Chief Executive Officer of the GNTB.

'Vibrant, fashionable, innovative'. The German National Tourist Board (GNTB) plans to use a new broad-based social media campaign to promote Germany as a travel destination around the world, particularly among young travellers. The campaign will be launched at the ITB 2013 in Berlin and will continue throughout 2013 and 2014. The planned campaign will support the theme for 2013: 'Germany for young people – vibrant, fashionable, innovative' which caters to a tourism segment offering vast economic potential. The target group is also huge, with current figures showing that about a third of all international visitors to Germany are under the age of 39. "Young people visiting from abroad today are Destination Germany's future holidaymakers and business travellers. They are becoming an ever more important target group, especially as domestic tourism will be increasingly affected by demographic change," said Petra Hedorfer, Chief Executive Officer of the GNTB.

A first for the GTM: for the entire duration of the 38th GTM Germany Travel Mart™, the German National Tourist Board (GNTB) is engaging in a range of social media activities. The content generated on the individual social media channels will paint a dynamic picture of events at the workshops and will be available online even after the GTM has finished. "This is part of our ongoing Web 2.0 strategy", says Petra Hedorfer, Chief Executive Officer of the GNTB. "As well as offering an authentic picture of what's going on at the trade fair, the multimedia content is also consolidating the impact of this year's Germany Travel Mart™ and extending its reach."

Heidelberg Castle is the favourite among international visitors to Destination Germany. This was the finding of a survey undertaken to find out Germany’s top 100 attractions. Number two on the list is Neuschwanstein Castle, followed at number three by Cologne Cathedral, a UNESCO World Heritage site. Germany’s top 100 tourist attractions were identified in a recent survey carried out by the German National Tourist Board (GNTB) in which it sought the opinions of people who have visited the country. Places of interest in eight different federal states can be found in the top ten. Overall, survey respondents selected a wide range of cultural and natural attractions throughout Germany. The UNESCO World Heritage sites are particularly popular, with 22 of the country’s 36 sites featuring on the list.

Creativ Germany é sinônimo de uma Alemanha jovem e criativa. De acordo com um estudo atual do DZT, 52% dos viajantes estrangeiros vão à Alemanha por causa das ofertas artísticas e culturais existentes no país. No site www.germany.travel, visitantes podem encontrar dicas sobre temas criativos como arquitetura, arte, design, música, moda e eventos.

Mais de 600 mercados de Páscoa acontecem nas diferentes regiões da Alemanha entre
março e abril de 2012. Turistas podem visitar também a cidade do ovo de Páscoa, em
Ostereistedt, no estado alemão da Baixa Saxônia.
Ao lado da comemoração natalina, a Páscoa é a maior festividade religiosa cristã,
destaca Margaret Grantham, diretora de Marketing do Centro de Turismo Alemão (DZT)
na América do Sul. „A Alemanha é um dos países que mais mantêm vivas as tradições
da Páscoa, que incluem os hábitos de colorir ovos, procurar ovos no jardim, assar bolos
especiais e acender velas e fogueiras“, conta Margaret.

Em 2011, os pernoites de brasileiros na Alemanha cresceram 21,6% em comparação
com 2010, registrando um total de 586 mil pernoites. Parcerias firmadas pelo DZT ajudam
a garantir o sucesso mundial do turismo na Alemanha.

Spiritual travel is playing an important role in the marketing undertaken by the German National Tourist Board (GNTB). The 500th anniversary of the Reformation marked by the Luther decade (2007 to 2017) is a key milestone in the promotion of this segment. The GNTB is using a wide range of marketing campaigns in defined key markets to promote the theme while working closely with Geschäftsstelle Luther 2017, the Evangelical Church in Germany (EKD), regional tourism organisations and the main towns and cities in Germany with historical links to Luther. Their joint activities focus on the USA, Canada, Scandinavia, Italy, the Netherlands and South Korea where there is a strong bias towards Protestantism and Lutheranism.

The German National Tourist Board has been encouraging students from 126 universities in the United Kingdom and Ireland to take part in a competition they ran on Facebook from 2 November to 16 December. Flyers and posters have been used to draw attention to the campaign, together with a series of online measures including banners on websites for student unions and other student services, advertisements on Facebook and posts on relevant student society and association websites. As a result, up to 2.4 million UK and Irish students have been reached. The prize on offer was an eight-day trip to Germany with a friend. The lucky pair will post live daily reports of their experiences in Germany, upload photos and share information on their latest travel discoveries.

The German National Tourist Board (GNTB) has a new representative office in Australia. Following a thorough appraisal of the bids received, the decision was taken to award the contract to GATE 7 in Woolloomooloo, Sydney. "Australia is an important market for Germany's incoming tourism industry", explained Petra Hedorfer, Chief Executive Officer of the GNTB.

Germany is more popular than ever as a travel destination and achieved impressive figures last year despite the tough global economic situation. "In 2011, Destination Germany beat the record set in the previous year by notching up 63.8 million overnight stays by foreign visitors. What's more, there were 330.3 million overnight stays by Germans in Germany, making it the most popular destination for the domestic market.

International visitors spend almost €15 billion per year on business travel in Germany according to a recent study funded by the Federal Ministry of Economics and Technology (BMWi) and published jointly by the BMWi and the Federal Association of the German Tourism Industry (BTW).

Business travel is a key economic factor for tourism in Germany and accounts for about 30 per cent of all travel from abroad. Visits to trade fairs, meetings, incentives, conferences and events make up around half of all business trips to Germany.

Wine and food will be a key focus for the German National Tourist Board (GNTB) in 2012. The GNTB and the German Wine Institute (DWI) have teamed up with strategic partners Rheinland-Pfalz Tourismus GmbH, Tourismus Marketing GmbH Baden-Württemberg (TMBW) and Stuttgart-Marketing GmbH as well as other regional partners to promote the theme 'Discover the taste of Germany' around the world.

The German National Tourist Board (GNTB) is opening a new sales and marketing agency in Belgrade this month, from where it will provide coverage for the markets in Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro, Romania and Serbia. This move is in response to the increasing volume of travel from the Balkans to Germany.

This year, the German National Tourist Board (GNTB) will focus on three major cultural events in its global press and PR activities: 800 years of Thomana, dOCUMENTA (13) and the 300th anniversary of Frederick the Great's birth. These highlights will enable Germany to once again showcase itself as a land of art and culture.

Next year, the German National Tourist Board (GNTB) will be training the spotlight on youth travel in its global sales and marketing activities. The 'Germany for young people – vibrant, fashionable, innovative' theme caters to a tourism segment offering vast economic potential. The target group is also huge, with current figures showing that about a third of all international visitors to Germany are under the age of 34.

The partnership concept of the German National Tourist Board (GNTB) has been strengthened by two new additions. The GNTB's Board of Directors voted unanimously to add visitBerlin (Berlin Tourismus & Kongress GmbH) and IHB Travel GmbH as partners. "I am delighted that, in visitBerlin and IHB Travel, we now have two further strong advocates of tourism in Germany at our side", said Petra Hedorfer, Chief Executive Officer of the GNTB. "Our proven public-private partnership concept is a perfect combination of expertise and resources, ensuring continual innovation in the marketing of Destination Germany."

The Pacific Asia Travel Association (PATA) has announced that the new multilingual website promoting Destination Germany has won one of its Gold Awards in 2012. This is in recognition of the high standards found throughout the interactive site, which is available in 26 languages — including Chinese, Japanese and Korean. "The completely new navigation system and architecture mean the website can be accessed from all the latest mobile end devices", says Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB).

Germany is becoming increasingly important as a destination for Chinese travellers. "In 2011, we recorded more than 1.3 million overnight stays by Chinese visitors. This represents a year-on-year increase of 21 per cent and surpasses the record figures we achieved in 2010. According to the Federal Foreign Office, we are the third biggest issuer of foreign visas in China", says Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB).

Vários guias de viagem e estudos relatam sobre as atrações turísticas preferidas da Alemanha. Através de uma sondagem de opinião, o Centro de Turismo Alemão (DZT) dirige-se agora diretamente aos visitantes estrangeiros para determinar as 100 atrações preferidas da Alemanha como país turístico. Os resultados contribuirão para o desenvolvimento de um aplicativo que estará disponível em meados de 2012 em inglês e alemão através da App Store e como versão Android.