Sales Guide Germany from A to Z
  • German Convention Bureau (GCB) ©GCB

German Convention Bureau e.V. (GCB)

Company Profile

German Convention Bureau (GCB)
The German Convention Bureau (GCB) represents and markets Germany as a destination for conventions, meetings, events and incentives both on a national and international scale. It is the first point of contact for companies, associations and organizations around the world planning events in Germany.

Acting as a connector to the wide range of German event service providers, venues and host cities, the GCB provides hands-on advice and support to planners and executives in all industries and organizations. To bring maximum value, quality and customization to each meeting and event hosted in Germany, the GCB also helps hosts and attendees leverage the country’s deep expertise in green meetings and key industries such as pharmaceuticals, financial services, automotive, transport & logistics, and technology.

The GCB’s more than 200 members represent 450 companies including leading hotels, convention centers, destinations, event agencies and service providers of the German meetings and conventions industry. As Strategic Partners, the German National Tourist Board (GNTB), Lufthansa German Airlines, and Deutsche Bahn AG (German Railways) support the work of the GCB.

The GCB website serves as a useful online tool to find detailed information on Germany, search venues and suppliers, get tips on green meetings, catch up on the latest news, access travel guides, and much more. Follow the German Convention Bureau on Twitter:

We offer the following specific services:

  • Independent advice when selecting a destination for your event
  • Information about centres of scientific and business expertise in Germany to form a thematic link between the special interests of your sector and the event destination
  • Online search tool to target your search for a suitable event destination
  • Organisation of educational trips and site inspections
  • Information on "green meetings“

Green Meetings
Event planners who intend to organize a carbon neutral meeting should visit the GCB website that features a separate section on this topic with a CO2 calculator for events, among other things.
The GCB shares its commitment to sustainability and has initiated various projects to help the German meetings industry become more sustainable and green.

Brands / Products / Services

E-mail Newsletter, Blog, Twitter
The GCB reports on the latest news of the German meetings industry using social media channels such as twitter and facebook. The GCB website features a newsroom with the latest press releases and the GCB blog. The monthly newsletter with a selection of the most interesting press releases can be ordered.


Customer Magazine “Meetings made in Germany”
The biannual magazine aims to report on the activities of the GCB and provides inside information on the latest trends and news of the meetings industry and the GCB members.

Fair and Conventions

IMEX – incorporating Meetings made in Germany, the worldwide exhibition for incentive travel, meetings and events
The GCB is the strategic partner of the IMEX, the organizer of the German seminars and the Association Day and contact for exhibitors and visitors in Germany.
With more than 200 organizations the GCB hosts the largest stand at the IMEX;

Greenmeetings and Events Conference

The third greenmeetings and events conference will take place in the Kap Europa / Messe Frankfurt from 9th to 10th February 2015:

MEXCON – Meetings Experts Conference

The Meetings Experts Conference that made a successful debut in Berlin in 2012 will take place every two years in rotation with the greenmeetings and events conference. The next conference will be in Berlin 11th to 13th June 2014.

Meeting Experts Green Award

In 2013 the Meeting Experts Green Award have been awarded the first time.

Cultural Highlights


Germany offers imaginative and enjoyable solutions and superb facilities.
Experience Germany’s imaginative and enjoyable solutions and superb facilities. The warm hospitality of German people makes you feel very welcome and particularly at home. The regional flair and engrossing charm of Germany’s natural, historical and urban landscapes supply those unique, memorable, engaging and exceptional experiences sought after by all involved in the incentive travel business these days.

The BMW-Museum
The BMW-Museum has been enlarged and generally renovated and showcases the history of the BMW company, its brand and its products. To present the whole show of outstanding aircraft engines, motorcycles and automobiles of the BMW brand in a trend-setting way the whole concept has been redesigned.

AIRBUS plant tour in Hamburg-Finkenwerder
Enjoy an exciting plant tour at AIRBUS in Hamburg Finkenwerder and see the manufacturing facilities “structural assembly” and “final assembly” of the AIRBUS A318/A319/A321and have the possibility to go shopping in the Airbus shop.

Berlin Wall Tour – the once divided city
It is the most important symbol of the Cold War and the division of Berlin and Germany. Embark on a journey back in time and learn more about the history of the Berlin Wall. You are leaving the American sector!

Lufthansa Flight Training Center
Take a seat in the simulated cockpit of a giant commercial airliner and learn how to take off, fly and land a behemoth of the skies. Also see how it feels to deal with emergencies such as a fire on board, the loss of cabin pressure or a splashdown. A great experience!


Meeting Destination Germany – a leader for global key technologies, with an outstanding infrastructure and great value for money

Meeting destination Germany holds an excellent position in the international market: in the country rankings of the International Congress & Convention Association (ICCA), the country is number two worldwide, behind the United States.
It is no accident that Germany is a fixture among the world leaders in organizing international conventions. As well as offering very good value for money, excellent infrastructure and a wide range of event centers, Germany also scores highly in terms of innovation.

A high number of event centers in Germany
With 6,940 venues, Germany offers a highly versatile range of meeting facilities. From convention centers to unusual venues, organizations will find suitable suppliers and tailor-made programs according to the results of the Meeting & EventBarometer.

Germany is the best accessible country in Europe
According to data of the European Spatial Planning Observation Network (EPSON) supported by the European Union, Germany is the best accessible country in Europe. Over 40 airports, a motorway spanning 12,700 kilometers, and a rail network of almost 35,000 kilometers ensure fast travel to and from Germany.

Event panners profit from excellent key industries
Meeting and event organizers and their guests benefit from Germany’s expertise in logistics and transportation and other key industries such as automotive, pharmaceutical, and biotech.

Social Commitment / Green Travel

Germany Continues to Lead in Green Meetings Worldwide
Germany is leading the way to make green meetings a reality. In recent months, Germany and its leading in-country MICE partners have introduced revolutionary concepts in green meetings, including a global sustainability codex, green meeting planner certification programs, ready-made and tailored green meeting packages and more.

This year's Meeting & Event Barometer, the only survey that covers the entire event market in Germany, reinforces the importance of green meetings as “table stakes” in the meeting planning process.

The German Convention Bureau shares this commitment to sustainability and has initiated various projects to help the German meetings industry become more sustainable and green. One of these projects is the green meetings and events conference, which will be held for the third time in 2015 at the sustainable congress center Kap Europa in Frankfurt. The key outcome from the inaugural conference was a joint industry-specific sustainability codex. This codex for the German-speaking event sector is designed to make globalization more socially and ecologically sustainable. Supporting member organizations agree to maintain minimum standards, self-regulate and exchange ideas.

The GCB has also launched a green meetings seminar program that will ultimately train and certify up to 500 green meeting consultants working in the German MICE industry.

For more information on green meetings and the sustainability progress Germany is making, please visit the GCB website, where you will find a brochure, videos, and background material.


GCB Uses Key Industries to Market Germany as an Events Destination
For an increasing number of event planners it is important to find companies, associations or scientific institutions at the location that fit the theme of their event and offer interesting possibilities for creating social programs and similar options.

The German Convention Bureau (GCB) uses fields of expertise such as logistics and mobility, among others, to market Germany worldwide as a destination for meetings and conventions.

According to the 2012 Meeting & EventBarometer 82 per cent of the event planners believe that “networking of organizers with local industry-specific expertise at the destination is becoming increasingly important”.

Due to this fact the GCB launched a “key industries” strategy in 2011. In this context the specialization of German cities and regions in certain segments is used to gain meetings and conventions for Germany on suitable themes.

Aligning German destinations with expertise areas provides them with an edge on international competition for events by providing clients with the added value of knowledge sharing.
The GCB focuses specifically on six major fields of expertise of German industry and science:

  • Transportation, Logistics and Traffic
  • Financial Services
  • Energy and the Environment
  • Technology and Innovation
  • Health and Medicine
  • Chemicals and Pharmaceuticals.

The GCB offers in-depth information on the cities who have established a position in these fields on its website:


GCB New York City

122 East 42nd Street, Suite 2000
New York, NY 10168-0072

Tel.: 212-661 4582
Fax: 212-661 6192