Traditions and Customs
The way Germany’s Traditions and Customs have shaped its international image and secured its position as one of the world’s top travel destinations, is the subject of the GNTB’s worldwide campaign for 2015. Using the three aspects of “Culinary Germany”, “Living traditions” and “Arts and Crafts”, the campaign will link the positive, modern image of Germany as a travel destination with authentic living traditions and how they are embedded in contemporary society. The aim of the campaign is to bring to life the brand “Destination Germany”.
German scenic routes
There are around 150 scenic routes across the regions in Germany, offering travellers the opportunity to discover the country according to specific thematic aspects. Cultural, historical or architectural attractions are combined with touristic routes, as are culinary regions or landscapes with scenes of natural beauty. The German National Tourist Board will be advertising scenic routes in Germany in 2015 as part of their worldwide campaign to promote this important holiday segment to international visitors.
500th birthday of Lucas Cranach the Younger
Lucas Cranach the Younger (1515-1586) - the second son of painter Lucas Cranach the Elder (1472-1553) - would have been 500 years old on 4th October 2015. With the exception of Albrecht Dürer, Cranach the Elder and the Younger are considered the most significant painters and printmakers of Renaissance in Germany. As part of the Luther Decade, whose focus in 2015 is the topic of "Picture and Message," the German National Tourist Board (GNTB) is using this anniversary to celebrate various themes: the figure of Lucas Cranach the Younger, the works of father and son, and the numerous international exhibitions and events commemorating “Cranach Year”.
Germany reunified. 25 years on.
2014 marks the 25th anniversary of the fall of the Berlin Wall, and in 2015 Germany will be celebrating 25 years as a reunified nation. The reunification of the two German states gave a huge boost to tourism in Germany. The wealth of new and exciting cultural attractions and captivating natural landscapes in Germany inspires travellers from all over the world. This year the German National Tourist Board (GNTB) is placing German unity at the heart of its international sales and marketing activities, showcasing the great variety of tourist attractions available in Destination Germany 25 years on from the fall of the Wall.
600th anniversary of the Council of Constance
The Council of Constance significantly shaped the course of European history and is thought to be the largest meeting of religious figures, politicians and academics in the Middle Ages. Between 1414 and 1418 church representatives assembled in Constance to discuss the future of the divided church and to elect a new Pope. The agreements that were made at the time determined the future development of the Catholic Church. Celebrations to mark the 600th anniversary of the Council of Constance will get under way in the town in 2014.
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