The GCB German Convention Bureau e.V. is delighted to announce the relaunch of its website www.germany-meetings.com. One of the major improvements is a greatly expanded range of available languages. Information will now be presented in Chinese, Italian, French, Spanish and Dutch in addition to the standard German and English. Planners from the Czech Republic, Denmark, Russia, Poland, Portugal, Brazil and Japan will soon also be able to find information in their own languages. When the redesign has been completed, the advantages and attractions of Germany as a destination for meetings and congresses will be presented online to the world in the languages of its twelve most important primary and future markets.

Germany's image as a destination for conferences and events is going from strength to strength. This is the firm belief of 91 per cent of service providers and 92 per cent of event organisers. 'Green meetings' are now an established business segment in Germany with excellent prospects for future growth. 44 per cent of event planners and 51 per cent of service providers believe that the importance of green meetings will continue to grow.

Spendings by international visitors to Germany on business travel including an overnight stay have reached €13.5 billion per year. Combined with the €14.6 billion spent by domestic business travellers, business-related travel now accounts for 24 per cent of total spending in the travel sector for trips including an overnight stay – according to a recent study funded by the Federal Ministry of Economics and Technology (BMWi) and published jointly by the BMWi and the Federal Association of the German Tourism Industry (BTW). Germany has become the most popular destination for business trips among European travellers. "The particular importance of international business travel for destination Germany is illustrated by the fact that 48 per cent of the total revenue in this segment is generated by travellers from abroad", explained Petra Hedorfer, Chief Executive Officer the German National Tourist Board (GNTB).

德国国家旅游局在 2012 年 5 月 13 日至 15 日协同莱比锡旅游和市场股份有限公司以及萨克森州旅游市场股份有限公司举办了第 38 届 GTM Germany Travel Mart™（德国旅游交易会）活动。 其它的重要合作伙伴还包括德国汉莎航空股份公司 (Deutsche Lufthansa AG) 以及德国铁路股份公司 (Deutsche Bahn AG)。 GTM 作为德国旅游业最大的入境旅游展有着重要的国际意义。 “在这里德国供应商能够见到来自世界各地的重要客户”，德国国家旅游局董事会主席彼得拉·赫多夫强调。尤其对于旅游业中的中小型供应商而言，这一平台是与国际旅游市场取得联系并交流最新报价和方案的唯一机会。 今年该活动第一次采用“环保事业”作为主题，德国国家旅游局将开展一系列的社会媒体推介活动为其提供支持。 为此德国国家旅游局在今年将首次通过 Twitter 账号 @gtm2012 和 Storify 进行社会媒体报道。 此外 GTM 新闻发布会也是首次在德国国家旅游局网页 www.germany.travel/gtmlive 进行现场直播。

“热点，创新，生活方式”：德国国家旅游局 (DZT) 通过广泛开展的社会媒体青年活动，将向全世界的青年人群推荐旅游胜地德国。 该活动于 2013 年 ITB 期间在柏林启动，并将一直持续到 2014 年。 此活动将为 2013“德国活力之旅——热点，创新，生活方式”主题年提供支持。 德国国家旅游局不仅考虑到了旅游业的巨大经济潜力，同时目标人群也很明确：目前德国大约三分之一的游客来自外国，并且年龄在 39 岁以下。 “来自国外的青年游客是德国商务和休闲旅游的未来。 尤其国内旅游业日益明显的受到人口年龄层次变化的影响，使得这一人群成为重要的目标群体”，德国国家旅游局董事会主席彼得拉·赫多夫表示。

From 13 to 15 May 2012, the German National Tourist Board (GNTB) is hosting the 38th GTM Germany Travel Mart™ together with Leipzig Tourismus und Marketing GmbH and Tourismus Marketing Gesellschaft Sachsen mbH. Other important GNTB partners are Deutsche Lufthansa AG and Deutsche Bahn AG. "The GTM is the biggest event of the year for Germany's inbound travel industry and is extremely important in terms of international marketing. This is where key accounts from all over the world can come together with German suppliers," explained Petra Hedorfer, Chief Executive Officer of the GNTB.

'Vibrant, fashionable, innovative'. The German National Tourist Board (GNTB) plans to use a new broad-based social media campaign to promote Germany as a travel destination around the world, particularly among young travellers. The campaign will be launched at the ITB 2013 in Berlin and will continue throughout 2013 and 2014. The planned campaign will support the theme for 2013: 'Germany for young people – vibrant, fashionable, innovative' which caters to a tourism segment offering vast economic potential. The target group is also huge, with current figures showing that about a third of all international visitors to Germany are under the age of 39. "Young people visiting from abroad today are Destination Germany's future holidaymakers and business travellers. They are becoming an ever more important target group, especially as domestic tourism will be increasingly affected by demographic change," said Petra Hedorfer, Chief Executive Officer of the GNTB.

法兰克福/莱比锡，2012年5月2日：第38届德国旅游交易会 (GTM Germany Travel Mart™) 将于2012年5月13至15日由德国国家旅游局 (DZT)、Leipzig Tourismus und Marketing GmbH和Tourismus Marketing Gesellschaft Sachsen GmbH共同承办。其他重要的合作伙伴还有德国汉莎航空公司 (Lufthansa AG)以及德国铁路公司 (Deutsche Bahn AG)。德国旅游交易会特别对旅游产业的中小型企业来说是一个重要的行程。因为这里为中小型供应商和服务商提供了完美的平台，直接与国际旅游业进行业务交流,德国国家旅游局理事会会长何佩雅女士 (Petra Hedorfer) 强调说。

A first for the GTM: for the entire duration of the 38th GTM Germany Travel Mart™, the German National Tourist Board (GNTB) is engaging in a range of social media activities. The content generated on the individual social media channels will paint a dynamic picture of events at the workshops and will be available online even after the GTM has finished. "This is part of our ongoing Web 2.0 strategy", says Petra Hedorfer, Chief Executive Officer of the GNTB. "As well as offering an authentic picture of what's going on at the trade fair, the multimedia content is also consolidating the impact of this year's Germany Travel Mart™ and extending its reach."

美茵河畔法兰克福/柏林，2012年03月07日-明年，德国国家旅游局(DZT)将把青年旅游作为全球市场推广和销售活动的重点。年度主题“德国的青年旅游——热点、全新、生活方式”不仅仅是一个能带来巨大经济效益的旅游环节，而且其目标群体也颇为引人注目：目前，来德国旅游的外国游客中，大约有三分之一的游客年龄小于34岁。

美茵河畔法兰克福/柏林，2012 年03 月07 日-在德国旅游业，商务旅行是一个重要的经济因素。来自国外的大约30%的游客选择了这个领域。其中，有大约一半的商务意图的旅行，其为德国展会、会议、奖励旅行、大型会议与年会。根据国际会议协会(ICCA)的统计，作为国际商务旅行目的地，德国在欧洲居首位，并且仅次于美国位居世界第二位。

国际游客每年在德国为商务旅行消费大约1.5亿欧元-这是由德国联邦经济与技术部(BMWi)所资助的、并且共同由德国旅游经济联邦协会(BTW)所发表研究的最新结果。德国已经发展成一个最受欧洲游客欢迎的商务旅行圣地。尤其波兰、英国和瑞士的游客选择德国作为商务旅行目的地-欧洲多余四分之一的商务旅行者来自这三个客源市场。

Heidelberg Castle is the favourite among international visitors to Destination Germany. This was the finding of a survey undertaken to find out Germany’s top 100 attractions. Number two on the list is Neuschwanstein Castle, followed at number three by Cologne Cathedral, a UNESCO World Heritage site. Germany’s top 100 tourist attractions were identified in a recent survey carried out by the German National Tourist Board (GNTB) in which it sought the opinions of people who have visited the country. Places of interest in eight different federal states can be found in the top ten. Overall, survey respondents selected a wide range of cultural and natural attractions throughout Germany. The UNESCO World Heritage sites are particularly popular, with 22 of the country’s 36 sites featuring on the list.

Spiritual travel is playing an important role in the marketing undertaken by the German National Tourist Board (GNTB). The 500th anniversary of the Reformation marked by the Luther decade (2007 to 2017) is a key milestone in the promotion of this segment. The GNTB is using a wide range of marketing campaigns in defined key markets to promote the theme while working closely with Geschäftsstelle Luther 2017, the Evangelical Church in Germany (EKD), regional tourism organisations and the main towns and cities in Germany with historical links to Luther. Their joint activities focus on the USA, Canada, Scandinavia, Italy, the Netherlands and South Korea where there is a strong bias towards Protestantism and Lutheranism.

The German National Tourist Board has been encouraging students from 126 universities in the United Kingdom and Ireland to take part in a competition they ran on Facebook from 2 November to 16 December. Flyers and posters have been used to draw attention to the campaign, together with a series of online measures including banners on websites for student unions and other student services, advertisements on Facebook and posts on relevant student society and association websites. As a result, up to 2.4 million UK and Irish students have been reached. The prize on offer was an eight-day trip to Germany with a friend. The lucky pair will post live daily reports of their experiences in Germany, upload photos and share information on their latest travel discoveries.

The German National Tourist Board (GNTB) has a new representative office in Australia. Following a thorough appraisal of the bids received, the decision was taken to award the contract to GATE 7 in Woolloomooloo, Sydney. "Australia is an important market for Germany's incoming tourism industry", explained Petra Hedorfer, Chief Executive Officer of the GNTB.

Germany is more popular than ever as a travel destination and achieved impressive figures last year despite the tough global economic situation. "In 2011, Destination Germany beat the record set in the previous year by notching up 63.8 million overnight stays by foreign visitors. What's more, there were 330.3 million overnight stays by Germans in Germany, making it the most popular destination for the domestic market.

International visitors spend almost €15 billion per year on business travel in Germany according to a recent study funded by the Federal Ministry of Economics and Technology (BMWi) and published jointly by the BMWi and the Federal Association of the German Tourism Industry (BTW).

Business travel is a key economic factor for tourism in Germany and accounts for about 30 per cent of all travel from abroad. Visits to trade fairs, meetings, incentives, conferences and events make up around half of all business trips to Germany.

Wine and food will be a key focus for the German National Tourist Board (GNTB) in 2012. The GNTB and the German Wine Institute (DWI) have teamed up with strategic partners Rheinland-Pfalz Tourismus GmbH, Tourismus Marketing GmbH Baden-Württemberg (TMBW) and Stuttgart-Marketing GmbH as well as other regional partners to promote the theme 'Discover the taste of Germany' around the world.

The German National Tourist Board (GNTB) is opening a new sales and marketing agency in Belgrade this month, from where it will provide coverage for the markets in Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro, Romania and Serbia. This move is in response to the increasing volume of travel from the Balkans to Germany.

This year, the German National Tourist Board (GNTB) will focus on three major cultural events in its global press and PR activities: 800 years of Thomana, dOCUMENTA (13) and the 300th anniversary of Frederick the Great's birth. These highlights will enable Germany to once again showcase itself as a land of art and culture.

Next year, the German National Tourist Board (GNTB) will be training the spotlight on youth travel in its global sales and marketing activities. The 'Germany for young people – vibrant, fashionable, innovative' theme caters to a tourism segment offering vast economic potential. The target group is also huge, with current figures showing that about a third of all international visitors to Germany are under the age of 34.

The partnership concept of the German National Tourist Board (GNTB) has been strengthened by two new additions. The GNTB's Board of Directors voted unanimously to add visitBerlin (Berlin Tourismus & Kongress GmbH) and IHB Travel GmbH as partners. "I am delighted that, in visitBerlin and IHB Travel, we now have two further strong advocates of tourism in Germany at our side", said Petra Hedorfer, Chief Executive Officer of the GNTB. "Our proven public-private partnership concept is a perfect combination of expertise and resources, ensuring continual innovation in the marketing of Destination Germany."

The Pacific Asia Travel Association (PATA) has announced that the new multilingual website promoting Destination Germany has won one of its Gold Awards in 2012. This is in recognition of the high standards found throughout the interactive site, which is available in 26 languages — including Chinese, Japanese and Korean. "The completely new navigation system and architecture mean the website can be accessed from all the latest mobile end devices", says Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB).

Germany is becoming increasingly important as a destination for Chinese travellers. "In 2011, we recorded more than 1.3 million overnight stays by Chinese visitors. This represents a year-on-year increase of 21 per cent and surpasses the record figures we achieved in 2010. According to the Federal Foreign Office, we are the third biggest issuer of foreign visas in China", says Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB).

为开发一款新的有关旅游胜地德国的应用程序，德国国家旅游局进行民意调查

美茵河畔的法兰克福，2012年2月24日–众多的旅游指南和研究报告报道游客钟爱的德国旅游景点。在一个专项调查中，目前德国国家旅游局 (DZT) 正直面外国游客，欲通过他们来确定旅游胜地德国的前100强旅游景点。这个调查结果将影响到一款新的应用程序的开发。自2012年夏天起，这款应用程序的英语和德语版将可以在苹果应用商店购得，它的安卓版也将同期推出。

美茵河畔法兰克福，2012年2月24日 - 卡塞尔文献展：全球艺坛的核心部分。作为面对社会的一面镜子和一个国际性艺术平台，在卡塞尔举行的文献展已迅速成为世界上最重要的定期当代艺术展览之一。明年将举办第13届展览。

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