Deutsches Reisebüro (DER) group: Where travel is a way of life

The Deutsches Reisebüro (DER) group comprises three of Germany's best-known tour operators – Dertour, Meier's Weltreisen and ADAC Reisen.

A rich tradition and empirical experience in the international travel business have moulded the Deutsches Reisebüro group of companies (DER Group). Founded in Berlin in 1917, today the company has its head office in the “tourism capital” of Germany – Frankfurt am Main – with its global airport and the representative offices of over 500 tourist offices, airlines, hotel companies and travel companies.

Long company history
Since the year 2000, the Deutsches Reisebüro group of companies has belonged to the REWE Group, which has built up tourism as a second core business area in addition to the trade sector.

Just like the Deutsches Reisebüro group of companies, the REWE Group can look back on a long company history. Since it was founded in the year 1927, the REWE Group has evolved from a co-operative purchasing association into a multinational company. Today the REWE Group, which is based in Cologne, is one of the leading trade and tourism groups in Germany as well as Europe.

Clear product mix policy
The Deutsches Reisebüro group of companies is one of the leading German tourism enterprises. Its activities are clearly divided into three business fields:

• The tour operators of the group include the modular travel expert Dertour, the long-distance travel specialist Meier´s Weltreisen and ADAC Reisen, which focuses on mobile holidays.
• The second important business field is the travel agency sales area with its brands DER Reisebüro and Atlas Reisen in Germany.
• The third mainstay consists of national and international activities in the business travel sector.

High level of efficiency through company-own sales
The full-coverage sales network also contributes towards the success of the Deutsches Reisebüro group of companies. Over 2.000 travel agencies guarantee the necessary presence in the market as well a high level of consulting quality and customer proximity. The sales outlets include the company’s own DER travel agencies as well as the agencies of Atlas Reisen, as well as the franchise partners of Derpart and Atlas Reisen, independent travel agencies that co-operate under the umbrella of RSG Reisebüro Service GmbH and the business travel centres of FCm Travel Solutions.