Marketing Düsseldorf as a travel destination

Düsseldorf’s decisive advantage in advertising to travellers is the wide variety that it has to offer! Due to the international airport and the many trade fairs and congresses, people in many countries know the metropolis on the banks of the Rhine as a business city with perfect transport links. The great quality of life here is appreciated around the world. Not only in Germany, Düsseldorf is popular as a shopping city with a very special lifestyle. But the Altstadt (Old Town), the Rhine embankment promenade, the MedienHafen and our top-ranking museums and events are also attracting increasing numbers of visitors and help shape Düsseldorf’s image both nationally and internationally.

We utilise this image to help Düsseldorf stand out as an elegant shopping metropolis and city of modern architecture. The respective messages stating why people should travel to the city are worded and communicated according to the specific interests of the individual target groups, which means that Düsseldorf is advertised as a brand in many different ways.

Düsseldorf Marketing & Tourismus GmbH attends tourism fairs and workshops in Europe, Asia and America to market, advertise and present Düsseldorf as an attractive tourist destination. We also seek direct dialogue with disseminators and opinion-makers. Travel journalists and travel operators, in particular, are addressed individually within the framework of press and information trips.

We also intensively focus on helping business travellers with our outstanding Business Travel & Convention Service. Here, DMT is the first contact for events staged in the congress and trade fair city of Düsseldorf. With its many years of experience, the Business Travel & Convention Service’s team is able to guarantee the perfect preparation, post-processing and professional organisation of business trips, company events, conferences and incentives in Düsseldorf. The Convention Bureau Düsseldorf may draw on all services provided by our Business Travel & Convention Service and in close cooperation benefit from the many years of congress know-how of DüsseldorfCongress Veranstaltungsgesellschaft mbH. Day-to-day business also covers the acquisition of new congresses and the active marketing of the city of Düsseldorf as an international conference and congress destination.

Customised hotel offers in the trade fair and congress city of Düsseldorf!

Our aim is to build and maintain a positive image for Düsseldorf, to increase the city’s attractiveness to holidaymakers from all over the world, and to offer a perfect service to business travellers and trade fair visitors.

Düsseldorf’s marketing experts attend trade fairs and workshops on all continents and produce brochures, flyers and leaflets in many different languages. DMT organises and supports events and even has its own ticket sales system. Staff also book hotel rooms and private accommodation, organise sightseeing tours, city walks and guides. Our own package deals in cooperation with the best hotels in the city ensure attractive offers – at any time of the year. We also intensively focus on helping business travellers with our outstanding trade fair and convention service.

Leading trade fairs and a top hotel scene – a perfect match! Düsseldorf hosts countless congresses as well as over 50 international trade fairs at Messe Düsseldorf, almost half of which are global leaders in their fields. Not surprisingly, the number of foreign visitors in the Rhine metropolis is quite significant. The diverse choice of hotels available in Düsseldorf includes over 220 establishments with more than 23,000 beds. The range will continue to expand with new and some spectacular hotel projects due to be implemented over the next few years. Internationally renowned luxury hotels, large conference hotels, but also individual, themed and design hotels and small guesthouses will leave nothing to be desired.

During trade fair and congress periods, there are also some 1,500 select private rooms and apartments available in the city centre providing inexpensive accommodation. And with excellent transport connections to the surrounding areas, visitors to Düsseldorf can potentially choose from a further 100,000 hotel beds.

Special service for business travellers with its many years of experience, the Business Travel & Convention Service’s team is able to guarantee the perfect preparation and professional organisation of any visit to the Rhine metropolis. The team advises both congress organisers and visitors on travel to Düsseldorf, books flights, train or event tickets, reserves allocations, compiles customised packages at unbeatable value for money, and supports organisers throughout their event.

Düsseldorf in Germany: A classy destination for the whole family

Your kids won’t ever get bored here! Spend a few days with your children in Düsseldorf, there are plenty of things to do. Seven hundred years of the city’s history come alive and are graphically presented in Düsseldorf: cartwheelers, fisher boys and a little musical surprise in the Schneider-Wibbel-Gasse.

Your kids want action? Then Düsseldorf is the place for you! Every year in July the Biggest fun fair on the Rhine casts a spell on adults and kids likewise. The famous Aquazoo has for many years been a permanent fixture in the list of attractions for children. It’s home to a fascinating underwater world that’s just waiting to be discovered. During the week, the public can see its inhabitants being fed. And this is where you can see the penguins live.

Prehistory comes alive at the Neanderthal Museum in Mettmann – it’s a museum that gets people involved! Anyone for snow? In Germany’s largest indoor winter sports region, sports enthusiasts can go skiing and snowboarding all year round. Two ski lifts and a chairlift make for an easy way up to the “top station” at the end of a 300m long and 60m wide ski slope.

Movie Park Germany, Germany’s biggest movie and entertainment park and just 40min away from Düsseldorf, has around 40 movie-themed attractions and shows. Park guests of all ages can share adventures with their favourite movie and TV heroes.
For more information on family: www.duesseldorf-tourismus.de/en/families-kids

Düsseldorf: Cosmopolitan city break destination with diverse tourist attractions

Düsseldorf on the banks of the Rhine is the capital city of North Rhine-Westphalia, Germany’s most populous state. Recognised for its high quality of life (ranking fifth worldwide, Mercer 2011), the city scores with excellent infrastructure, modern architecture, tradition and cultural attractions of international distinction. The tolerance and cosmopolitan nature of the city are evidenced in great friendliness towards tourists (ranking second in the “Most Tourist-Friendly City in Germany 2010” study). With close to four million booked accommodations and countless millions of day visitors Düsseldorf is a popular city break destination in Germany all year round.

Düsseldorf is famed worldwide for its unique shopping facilities on the luxurious Königsallee, in the historic Altstadt (Old Town) and in the vibrant in-districts Flingern and Unterbilk. Especially in the Advent season, when the atmospheric Christmas market transforms the city into a veritable winter wonderland, the metropolis on the Rhine becomes the number one shopping city. The popular Altstadt never sleeps, not even at night: With some 260 restaurants, bars and inns, it has been known for decades as the “longest bar in the world” and is also home of the Altbier – a real Düsseldorf speciality. The MedienHafen with the Gehry buildings and other architectural highlights by international star architects has established itself as yet another alluring night-life district. For peace and recreation, Düsseldorf offers sprawling parks and gardens right in the heart of the city. One such attraction is Schloss Benrath (Benrath Palace). This late baroque ensemble of palace and park is one of numerous museums found in Düsseldorf. Many sights can be conveniently explored on a “HopOn HopOff tour” in a comfortable open-top double-decker bus.
For more information on Incoming/city tours/guides/package offers: www.duesseldorf-tourismus.de/en/public-guided-tours

Whether on business or a leisurely city trip, whether on shopping tour or a stroll through the museums – the lifestyle metropolis on the Rhine invites you to discoveries, experiences and enjoyment.

Explore its highlights on our guided tours between the Old Town, Königsallee and the "MedienHafen", by bus, on foot, by boat, carriage or bike. Our well-trained, knowledgeable city guides will make you familiar with Düsseldorf’s sights and landmarks.

Düsseldorf is the ideal starting point for daytrips in the region. The state capital is situated at the crossroads of very different cultural landscapes, each with their own characteristics. A wealth of sights and tourist destinations are within an hour’s car journey. Right on the doorstep is the largely rural Lower-Rhine region with its typical river landscape and countless facilities for leisure and relaxation.

In the north there is the Ruhr district with its rich industrial heritage which is just waiting to be discovered and has been extensively redeveloped for tourism. Just as quick to reach are the green hills of the Bergisch Land or the Euro-region around Aachen. Further major cities on the Rhine draw the tourist downstream: Cologne with its millennial history and countless shopping facilities, or the former federal capital, Bonn, whose museum mile attracts visitors from all over Germany.

Whatever the chosen destination, Düsseldorf provides an ideal base with fast connections – whether by car or with the well-developed local public transport network.

Düsseldorf – the international shopping metropolis

The metropolis on the banks of the Rhine is famously regarded as one of the hot spots of international fashion. So much fashion competence concentrated in one area means that the opportunities to shop in Düsseldorf are just endless – it’s where “shopping at its best” can be enjoyed!

Such major international designers as Armani, Bulgari, Gucci, Jil Sander, Prada and Versace have opened shops along the luxurious shopping mile – Königsallee – which is one of Europe’s top retail boulevards. It’s here that exclusive boutiques rub shoulders with major fashion houses, and where shopping malls with elegant street cafés can be found. It is a true catwalk for the latest trends – a great place to see what’s going on and to be seen. Wealthy visitors, models and bankers may be seen browsing the many designer outlets and jewellery shops.

Königsallee, often called the “Kö”, is easily the busiest luxury street in Germany. In a European comparison, the Kö with its 30 top addresses belongs to the shopping locations with the greatest density of high-end businesses. Once Kö-Bogen opens in 2013, the area for top addresses that is Königsallee will be elongated and receive new impulses.

Those who like curious and trendy things will just love taking a stroll through the Altstadt (Old Town). The narrow alleyways have become home to unconventional fashion shops and many avant-garde stores. A particularly idyllic flair may be enjoyed in the historic district of Karlstadt, with its many antique shops, galleries and art shops. Schadowstraße also has many attractive shopping opportunities to offer. And there are lots of shopping arcades in the city centre to make shopping enjoyable even on rainy days.

Shopping enthusiasts and trendsetters will find fashion away from the mainstream all around Lorettostraße, in close proximity to the MedienHafen, or in the trendy, up-and-coming district Flingern.

Those in Düsseldorf unable to choose between Ansons, Peek & Cloppenburg, Esprit, Zara, Mango, New Yorker or Karstadt, and as many as three Galeria Kaufhof, stores should try reading an exciting book. Over six storeys in its largest outlet in Germany, the Mayer’sche bookshop presents the printed word in products ranging from novels to calendars.
For more information: www.duesseldorf-tourismus.de/en/exclusive-tastes