Düsseldorf is a leading location for the fashion industry and the most elegant shopping city in Germany. The heart of this shopping mecca undoubtedly beats on Königsallee – affectionately known as the Kö. It is one of only a handful of internationally regarded shopping streets that can justifiably call themselves 'boulevards'. Along the Kö, Kö-Bogen and Schadowstrasse and into the old quarter, you'll find one great fashion store after another offering a fantastic choice for every budget and taste. Düsseldorf is also one of the most influential fashion centres in Germany. When the time comes to place orders, buyers from the fashion industry congregate at showrooms and trade fairs to decide what 'Germany' will be wearing next season. The 800-plus designer showrooms are found across the city, with the highest concentration in Golzheim and at the Media Harbour. Düsseldorf lives and breathes fashion every day. But it also offers a high quality of life, excellent infrastructure, modern architecture, great tradition and an internationally renowned arts and culture scene.