Fashion show, Düsseldorf
Fashion show, Düsseldorf © Fashion Net Düsseldorf
Düsseldorf. A Pearl of fashion

Düsseldorf is a leading location for the fashion industry and the most elegant shopping city in Germany. The heart of this shopping mecca undoubtedly beats on Königsallee – affectionately known as the Kö.

It is one of only a handful of internationally regarded shopping streets that can justifiably call themselves 'boulevards'. Along the Kö, Kö-Bogen and Schadowstrasse and into the old quarter, you'll find one great fashion store after another offering a fantastic choice for every budget and taste. Düsseldorf is also one of the most influential fashion centres in Germany. When the time comes to place orders, buyers from the fashion industry congregate at showrooms and trade fairs to decide what 'Germany' will be wearing next season. The 800-plus designer showrooms are found across the city, with the highest concentration in Golzheim and at the Media Harbour. Düsseldorf lives and breathes fashion every day. But it also offers a high quality of life, excellent infrastructure, modern architecture, great tradition and an internationally renowned arts and culture scene.

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Düsseldorf lives and breathes fashion 365 days a year: trade fairs and business events take place in the city in every season. All year round, Düsseldorf's showrooms present new and established labels from all over the world.

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Being stylish is de rigueur in Düsseldorf. Which is why the city of fashion offers a range of tailor-made experiences for fashionistas and shopping enthusiasts.

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Düsseldorf is home to a number of shopping districts and offers everything you would expect from a top shopping city – and more. The traditional shopping districts such as Königsallee, Schadowstrasse and the old quarter are complemented by a young, alternative fashion scene in other parts of the city such as Flingern-Nord and Unterbilk.

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The Königsallee in Düsseldorf is one of only a handful of internationally regarded shopping streets that can justifiably call themselves 'boulevards'. It's almost impossible to talk about Düsseldorf without mentioning this famous shopping street, affectionately known by locals as the Kö.

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This city on the Rhine is well known as a centre for the international fashion industry. Its fashion expertise and endless shopping possibilities make Düsseldorf retail heaven!

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Shop 'til you drop, whatever the weather: Düsseldorf's indoor shopping centres offer everything you could possibly wish for.

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Düsseldorf is known for its fashion industry, trade fairs and concentration of company HQs. But the capital of North Rhine-Westphalia also has a vibrant arts scene and is considered the city for fine arts in western Germany. The Academy of Arts, museums and galleries combine to give Düsseldorf a rich landscape of art and culture unlike any other in Germany.

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Rhine Tower, North Rhine-Westphalia state parliament, Gehry buildings, Stadttor skyscraper (crowned 'best office building in Europe'), Colorium – Düsseldorf's Media Harbour has a long list of famous landmarks.

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Although it covers less than half a square kilometre, the old quarter between the Rhine and Heinrich-Heine-Allee is more representative of Düsseldorf than anywhere else in the city. The old quarter has something for everyone, whether you're a party animal, culture vulture or history buff.

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Düsseldorf is a thriving and influential centre for art – and is considered the city for fine arts in western Germany. The acclaimed Academy of Arts, 26 museums and over a hundred galleries are all part of Düsseldorf's art and culture scene, which is unique in Germany and offers a fascinating blend of the modern and traditional.

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September 2011 saw the successful premiere of the Vogue Fashion's Night Out: around 80 shops, boutiques and luxury department stores in Düsseldorf took part in this global shopping night.

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The Düsseldorf Fashion Net works to secure the city's long-term future as a leading location for the global fashion industry and to make Düsseldorf the first port of call for exhibitors, buyers, consumers, key market players, young creatives, investors and start-ups.

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Experience Düsseldorf
Experience Düsseldorf
Architecture
Between tradition and modernity 

The Düsseldorf cityscape reflects a strong sense of modernity. Situated directly beside the River Rhine, just behind the Oberkasseler bridge, is the "Ehrenhof" complex of Expressionist-style buildings. It is home to the "Museum Kunstpalast" art museum, the "Tonhalle" concert hall and the "NRW-Forum Düsseldorf" centre.

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In the Old Town, visitors can find the Wilhelm Marx House, one of the first office skyscrapers in Germany, built in 1922-1923. The 108-metre high "Victoria Turm" (Victoria Tower) in Golzheim and the 94-metre "Dreischeibenhaus" office building and neighbouring "Schauspielhaus" theatre on Gustaf-Gründgens-Platz define the cityscape.

The "Landtag Nordrhein-Westfalen" (North Rhine-Westphalia State Parliament) is situated directly on the banks of the Rhine. This striking circular building by the Rhine was completed in 1988 based on the plans of the architects Eller, Maier, Walter und Partner. Barely a stone's throw away is Düsseldorf's highest building, the 240-metre tall "Rheinturm" (Rhine Tower). This is where light artist Horst H. Baumann developed the world's biggest digital clock.

One highlight – and not just of Düsseldorf's urban architecture – is undoubtedly the MedienHafen. Once a hub of trade and industry, this area has now attracted the attention of international architecture experts with its symbiosis of tradition and modernity. The highlights include the asymmetrical Gehry buildings, which have quickly become one of Düsseldorf's best-known landmarks.

Another striking architectural highlight appeared in the city centre in the autumn of 2013, the so-called "Kö-Bogen". The building was designed by the world-famous New York architect Daniel Libeskind. In 2014, the Kö-Bogen received the prestigious MIPIM Award, making it officially the world's best building in the Urban Regeneration category.

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Experience Düsseldorf
Urban Lifestyle
Art and fashion away from the mainstream 

The last few years have seen the emergence of a vibrant, young and alternative scene in Düsseldorf. Up-and-coming districts such as Unterbilk, Flingern, Pempelfort and Derendorf have become melting pots for young art, culture, fashion and music.

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Around 260 bars and pubs explain the Old Town's reputation as "the longest bar in the world". Wednesday evenings on Ratinger Straße are a particular highlight for Düsseldorf's residents. This is when young people come together in the area between the "Im Füchschen" brewery and bars such as the "Einhorn" or "Anaconda", both inside and spilling out onto the streets. Those in search of something a little more stylish are ideally catered for in the city's hipster districts, where students and young artists come together in the newest and trendiest lounges. zakk, a converted nail factory, offers concerts, readings and parties, while Boui Boui Bilk attracts visitors with food festivals and design, art and cultural markets.

Shoppers and trendsetters who prefer to choose their fashion outside the well-known chain stores can head to the area around Lorettostraße (Unterbilk), right next to the MedienHafen. If you feel like a quick break, pop into Yomaro and treat yourself to a frozen yogurt, with a wide choice of optional toppings.

You can find inspiring art almost everywhere you look in Düsseldorf. Around 200 metres of the frontages of the buildings on Kiefernstraße, which squatters put in the headlines in the 1980s, have been designed in a street art style. Since February 2016, the city's residents and visitors have been able to enjoy more "free art" underground. Six of the stations on the city's new Wehrhahn underground line have been designed by former students of the "Kunstakademie Düsseldorf" art school.

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Experience Düsseldorf
Smart Luxury
Elegant and welcoming 

Düsseldorf combines a traditional warm Rhine welcome with a touch of luxury to make life even more beautiful. The "Kö", one of the most famous boulevards in the world, is home to great French fashion brands including Dior, Hermès, Chanel, Louis Vuitton and Cartier.

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Elegant boutiques sit alongside luxurious jewellers, impressive shopping malls and department stores such as Sevens, the Kö-Galerie shopping centre and Galeria Kaufhof. The "Kö" offers visitors a chance to savour the city's extraordinary atmosphere, for example its beautiful city moat lined with chestnut trees.

As well as its stylish boutiques, Düsseldorf also boasts a wide selection of outstanding hotels. Since its opening, the legendary Breidenbacher Hof has continuously set new standards, underpinned by a 200-year history, an exclusive atmosphere and very personal service. The InterContinental Düsseldorf offers guests elegant comfort in the most stylish setting. Situated at the start of Düsseldorf's Königsallee, the exclusive Steigenberger Parkhotel Düsseldorf welcomes guests next to the nearby Kö-Bogen complex and offers a view over the Hofgarten park.

The "Schiffchen" in the picturesque district of Kaiserswerth is Düsseldorf's top dining address. Chef Jean-Claude Bourgueil was awarded three Michelin stars for his French cuisine from 1987 to 2006. In Düsseldorf's MedienHafen area, diners can enjoy chef Holger Berens' Gault Millau-starred gourmet cuisine in an extremely modern and minimalist interior. His restaurant "Berens am Kai" serves dishes distinguished by a slight Mediterranean and French influence. These flavoursome pleasures are created using the finest regional ingredients to bring out intensive aromas.

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Experience Düsseldorf
Cuisine
Haute cuisine meets trendy gastronomy 

Düsseldorf's charm is mainly down to the great gastronomic diversity on offer in this Rhine metropolis. For years, Düsseldorf's creative, hearty and diverse cuisine has been attracting food-lovers from all over the world.

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Traditional, rustic and down-to-earth fare meets haute cuisine, fusion food and – thanks to the third-largest Japanese community in Europe – authentic Asian cuisine.

The Rhine region's zest for life and its open attitude are reflected in all aspects of Düsseldorf's culinary scene. It is by no means contradictory to dine in a Michelin-starred restaurant before meeting up for a cool "Altbier" in the streets of the Old Town.

Düsseldorf's creativity extends beyond fashion trends to encompass the restaurant scene, with many trendy burger restaurants offering a wide range of creative takes on the burger and the burger bun. The restaurants take an environmentally-friendly approach to their meat, which is sourced exclusively from regional produce. For all non-meat eaters, Düsseldorf has also moved with the times in this respect. Completely vegetarian or vegan restaurants have opened up in many areas.

In defiance of all trends, Düsseldorf's residents have a great sense of tradition. A visit to one of Düsseldorf's craft breweries is also a chance to experience the distinctive Rhine culture. As well as the local specialities on your plate, Düsseldorf "Köbes" (waiters) will show you a more down-to-earth side of this shopping and fashion metropolis.

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Automotive
The perfect place for car enthusiasts 

Fans of cool cars, vintage vehicles and automobile nostalgia are in for a treat on Düsseldorf's streets or in a lovingly restored listed roundhouse.

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In the south of the city, they can find a car lover's paradise extending over an area of some 19,000 square metres - the Classic Remise Düsseldorf. A wide selection of historic and classic cars are presented under the theme of historic industrial culture, but instead of being a museum, this is actually a sales showroom and the exhibits change with each purchase. The site also includes workshop and service facilities for classic cars and collector's vehicles, suppliers selling spare parts and accessories, automotive literature, clothing and model cars. One of the highlights is the 75 glass boxes which allow owners of vintage and collector's cars to park their vehicles in optimal temperature conditions.

If you are not content with simply looking and are eager to burn rubber on the tarmac, you can experience some action on a guided Hot Rod City Tour®. On board these small hand-produced vehicles, which look a little like motorised soapboxes, participants can expect a fun driving experience covering different routes in and around Düsseldorf, taking in sights such as the MedienHafen, Rheinufer, Old Town, Oberkassel and Kö, as well as the option of a night rally or a trip to the nearby Neandertal (Neander Valley).

Those who prefer a more leisurely pace can opt for a guided Beetle tour of the city. Colourful classic VW Beetles and buggies take to the streets on a Düsseldorf safari. Throughout the tour, a radio link keeps participants informed about the route and sights along the way, including the Hofgarten park, the Tonhalle, the Oberkasseler bridge offering a panoramic view over Düsseldorf, the Burgplatz square, MedienHafen and Königsallee.

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