Barrier-free Tourism Day
on 09 March 2018 at the ITB in Berlin

The seventh Barrier-free Tourism Day takes place from 10.30am to around 3pm on Friday, 09 March 2018 at the ITB travel fair in Berlin.
The main topic of the event will be “Barrier-free active holiday / accessibility in rural areas”.
In panel discussions and talks, experts focus on the relevant issues from various different perspectives. A wide range of real-life examples were presented that demonstrated how to develop and market barrier-free products and services.

Barrier-free traveling has increasingly become an indicator of quality for tourism services and a competitive advantage for destinations. Currently, about 140 million people with different requirements on accessibility live in the European Union (Source: GfK). Due to the demographic change, their number will rise significantly in future. This key task facing the tourism industry is a feature of the Barrier-free tourism day.

At this, 7th „Barrier-free Tourism Day“, the German National Tourist Board (GNTB) and its cooperation partner “Tourism for All Germany – NatKo” expect about 200 visitors, including representatives from the world of politics as well as from the international travel industry, experts, universities and journalists.

The event is financed by the Federal Ministry of Economic Affairs and Energy based on a decision of the German Bundestag.

The association "Barrier-free Destinations in Germany” and the interstate working group “Tourism for All” of the Federal States of Germany and the Messe Berlin support the event.

Schedule for the Barrier-free Tourism Day at the ITB on 09 March 2018 in the CityCube Berlin, level 1, hall A5


Daniela Wiesler-Schnalke, DW Akademie, Head of Media Training


Olaf Schlieper, German National Tourist Board, Innovations Manager

With the friendly assistance of

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