• Würzburg Residenz Palace and Court Gardens
    Würzburg Residenz Palace and Court Gardens ©CTW Würzburg
  • The Wadden Sea
    The Wadden Sea ©Nationalparkverwaltung Schleswig-Holsteinsches Wattemeer
  • Wartburg Castle
    Wartburg Castle ©DZT, Bildarchiv Monheim GmbH
  • Wieskirche Pilgrimage Church
    Wieskirche Pilgrimage Church ©Tourismusverband Pfaffenwinkel
  • Völklingen Ironworks
    Völklingen Ironworks ©Weltkulturerbe Völklinger Hütte
  • Collegiate Church, Castle and Old Town of Quedlinburg
    Collegiate Church, Castle and Old Town of Quedlinburg ©Quedlinburg-Tourismus-Marketing GmbH
  • Speyer Cathedral
    Speyer Cathedral ©Tourist-Information Speyer
  • Berlin Modernism Housing Estates
    Berlin Modernism Housing Estates ©DZT
  • Castles of Augustusburg and Falkenlust in Brühl
    Castles of Augustusburg and Falkenlust in Brühl ©Schlösser Augustusburg und Falkenlust in Brühl
  • Palaces and parks of Potsdam and Berlin
    Palaces and parks of Potsdam and Berlin ©Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg
  • Roman monuments, cathedral and Church of Our Lady in Trier
    Roman monuments, cathedral and Church of Our Lady in Trier ©DZT, Foto-Design Ernst Wrba
  • Town hall and Roland statue in Bremen
    Town hall and Roland statue in Bremen ©BTZ Bremer Touristik-Zentrale
  • Prehistoric Pile Dwellings around the Alps
    Prehistoric Pile Dwellings around the Alps ©Pfahlbaumuseum Unteruhldingen Bodensee
  • Upper Middle Rhine Valley
    Upper Middle Rhine Valley ©Romantischer Rhein Tourismus GmbH
  • Muskauer Park
    Muskauer Park ©Stiftung „Fürst-Pückler-Park Bad Muskau“
  • Museum Island, Berlin
    Museum Island, Berlin ©Staatliche Museen zu Berlin, Bernd Weingart
  • Margravial Opera House, Bayreuth
    Margravial Opera House, Bayreuth ©Bayreuth Marketing & Tourismus GmbH
  • Luther memorials in Eisleben and Wittenberg
    Luther memorials in Eisleben and Wittenberg ©DZT
  • Frontiers of the Roman Empire: Upper Germanic-Rhaetian Limes
    Frontiers of the Roman Empire: Upper Germanic-Rhaetian Limes ©DZT, Gundhard Marth
  • Cologne Cathedral
    Cologne Cathedral ©Köln Tourismus GmbH
  • ©Kloster Lorsch
  • Monastic Island of Reichenau
    Monastic Island of Reichenau ©Tourist-Information Reichenau
  • Maulbronn Monastery Complex
    Maulbronn Monastery Complex ©Staatliche Schlösser und Gärten Baden-Württemberg
  • Classical Weimar
    Classical Weimar ©Weimar GmbH
  • Zollverein Coal Mine Industrial Complex in Essen
    Zollverein Coal Mine Industrial Complex in Essen ©Stiftung Zollverein
  • Hanseatic Town of Lübeck
    Hanseatic Town of Lübeck ©Lübeck und Travemünde Marketing GmbH
  • Messel Pit Fossil Site
    Messel Pit Fossil Site ©Welterbe Grube Messel GmbH
  • Garden Kingdom of Dessau-Wörlitz
    Garden Kingdom of Dessau-Wörlitz ©DZT
  • Fagus Factory in Alfeld
    Fagus Factory in Alfeld ©Fagus Werk UNESCO Welterbe
  • St. Mary's Cathedral and St. Michael's Church in Hildesheim
    St. Mary's Cathedral and St. Michael's Church in Hildesheim ©Hildesheim Marketing GmbH
  • Mines of Rammelsberg, Historic Town of Goslar and Upper Harz Water Management System
    Mines of Rammelsberg, Historic Town of Goslar and Upper Harz Water Management System ©Stiftung Bergwerk Rammelsberg, Altstadt von Goslar und Oberharzer Wasserwirtschaft
  • Wilhelmshöhe Park
    Wilhelmshöhe Park ©Museumslandschaft Hessen Kassel
  • Bauhaus and its sites in Weimar and Dessau
    ©DZT, Jochen Keute
  • Historic Centres of Stralsund and Wismar
    Historic Centres of Stralsund and Wismar ©DZT, Norbert Krüger
  • Old Town of Regensburg and Stadtamhof
    Old Town of Regensburg and Stadtamhof ©Regensburg Tourismus GmbH, Bauercom
  • Bamberg Old Town
    Bamberg Old Town ©Bamberg Tourismus und Kongress Service
  • Germany's Ancient Beech Forests
    Germany's Ancient Beech Forests ©Nationalpark Hainich
  • Aachen Cathedral
    Aachen Cathedral ©DZT

ユネスコ世界遺産 ─ 持続可能な文化・自然ツーリズム

ドイツ観光局 (GNTB) の年間テーマ

ドイツ観光局 (GNTB) は、年間テーマ「ユネスコ世界遺産 ─ 持続可能な文化・自然ツーリズム」との関連で、広くキャンペーンを行い、観光の国ドイツにおける世界遺産39件を宣伝します。ドイツ観光局 (GNTB) は、マルチメディアを用いた一連の活動によって、世界遺産物件の国際的な知名度をさらに高めると同時に、とりわけインターネット上でのインタラクティブなサービスを通して、外国からの旅行者が観光の国ドイツで持続的に感動を得られるようにします。

年間テーマにおいてアクションの中心となるのは、オンライン&モバイル・アクティビティと広範なソーシャルメディア活動です。そして、中核プラットフォームとなるのが、年間テーマに関するドイツ観光局 (GNTB) のウェブサイト www.germany.travel/unesco であり、観光の国ドイツの世界遺産物件について、包括的なコンテンツが用意されています。興味を持たれた方は、ここでインタラクティブ・マップや360度パノラマ、写真、ビデオ、そして12言語による詳細情報をご覧になれます。専用のランディングページでは、独自に開発したアプリのダウンロードが可能です。このアプリを活用すれば、ドイツ国内に (地域性を考慮して) 設けられた、8つのユネスコ・ルートを把握できます。ソーシャルメディアにおける主要アクションのひとつが、Facebook懸賞ゲーム「ドイツでタイムトラベル」です。ユーザーは、アプリを通してユネスコ世界遺産物件を辿る、自分だけの “タイムトラベル” を創案し、ユネスコ・ルートや世界遺産物件を巡る旅を当てることができます。

Press kit:ユネスコ世界遺産

写真

Press kit:年間テーマ2014 ─ ユネスコ

アーカイブ

年間テーマ2013: Youth Hotspots in Germany »

Contact
Japan, Tokyo
Akira Nishiyama
German National Tourist Office
7-5-56 Akasaka, Minato-Ku
Tokyo, 107-0052
電話 +81 3 3586 0380
ファックス +81 3 3586 5079
akira.nishiyama@germany.travel
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