유럽에서 인기 있는 동계 스포츠 중 하나인 바이애슬론 (Biathlon) 세계 선수권 대회가 두 달여 앞으로 다가왔다. 1958 년 오스트리아에서 처음 열린 바이애슬론 대회는 사격과 크로스컨트리 스키가 결합된 스포츠로, 매해 유럽 국가에서 개최되었다. 2012 년에는 독일 루폴딩 (Ruhpolding)에서 2 월 29 일부터 3 월 11 일까지 진행된다.

독일의 와인가도는 와인 유산과 자연을 그대로 느낄 수 있는 자연친화적인 여행 루트이다. 와인가도 중 첫 번 째는 룩셈부르크와 프랑스에 인접한 와인재배지 팔츠(Pfalz) 지역을 가로지르며, 보름스(Worms) 인접지역인 보켄하임(Bockenheim)부터, 칼스루헤(Karlsruhe) 근처 슈바이겐-레히텐바흐(Schweigen-Rechtenbach)까지 총 85km에 이르는 구간이다.

Together with financial service provider Global Blue, the German National Tourist Board (GNTB) is organising a press tour for a Chinese television team from 10 to 18 December 2011. It focuses on Germany as an attractive shopping and cultural destination for Chinese visitors. During the tour from Frankfurt to Stuttgart, Nuremberg and Munich, a film will be shown about the impressive variety of shopping opportunities and wide-ranging cultural attractions in Germany.

프랑크푸르트가 그린시티로 각광받고 있다. 프랑크푸르트는 총 면적 중 52%가 녹지공간으로, 친환경적인 도시로서의 앞선 경쟁을 갖추고 있다.

그린시티 프랑크푸르트 2010 부터 매 해 EU 국가들 중 한 도시를 ‘유럽 그린 캐피탈’로 선정하는 ‘유러피안 그린 캐피탈 어워드(European Green Capital Award)’에 2014 년 후보 도시로 프랑크푸르트가 올라 경쟁력을 높이고 있다. 후보 자격은 녹지 비율이 높고, 추후 친환경적인 발전 가능성을 지닌 도시들이 갖게 된다. 이 가운데 프랑크푸르트는 가로수, 공원수 등을 포함해 16 만 여 그루의 나무가 있어 녹지공간 비율이 높으며, 시내 공원 40 여 곳에는 50 여 개의 호수, 못 등이 있다. 뿐만 아니라, 24,3%로 도시 면적의 1/3 에 달하는 비율은 프랑크푸르트를 둘러 싸고 있는 그린벨트 지역이다.

독일관광청의 2012 년 마케팅 테마는 ‘비즈니스 여행’, ‘와인 유산과 자연’, ‘도큐멘타 13 회’, ‘성 토마스 교회 합창단 800 주년’, ‘노이슈반슈타인성 120 주년’과 ‘프리드리히 대왕 300 주년’ 등의 6 가지로 확정되었다.

Continuous growth despite the crisis: Germany is becoming an increasingly popular destination for travellers from all over the world, even at a time of economic difficulties. In September 2011 it achieved its best result since accommodation sta-tistics started to be collected after the country's reunification.

독일관광청은 오는 11월 14일, 소공동 롯데 호텔에서 ‘독일 워크샵 2011(German Travel Week 2011)‘을 갖는다. ‘독일 워크샵‘은 B2B 행사이며, 2년에 한 번씩 개최되는 연중행사로, 올 해는 독일 지방 관광청, 독일 공항/항공사, 독일 호텔 등 20여 개의 업체가 참가할 예정이다. 오후 2시부터 시작되는 이 날 행사는 독일관광청의 프리젠테이션 세미나에 이어, 독일 업체들과의 비즈니스 미팅을 하는 워크샵이 진행된다.

‘2011 독일 스터디 투어‘가 참가 여행사들로부터 높은 호응을 받은 가운데, 7일 일정을 모두 마쳤다. 독일관광청과 독일항공사가 공동으로 10월 6일부터 12일까지 실시한 2011 스터디 투어는 BMW 박물관이 있는 뮌헨, 백조의 성과 퓌센, 벤츠와 맥주축제를 만날 수 있는 슈투트가르트, 동화 같은 풍경이 있는 로텐부르크와 사과 와인의 프랑크푸르트 등의 남부 도시를 방문하여, 남부독일의 매력을 보여주었다.

From 19 to 21 October 2011, the German National Tourist Board (GNTB) will be promoting Destination Germany for the fourth time at ITB Asia. Together with 7 partners, the GNTB will be using this international platform to build on its marketing activities in the key source market of Asia.

From 13 to 15 October 2011, the German National Tourist Board (GNTB) is hosting a workshop in Bad Schandau, Saxon Switzerland. The event gives 69 buyers and 21 journalists from central Europe the chance to find out about new products and services in the hotel industry, inbound tourism and transport from 33 German providers. It is a great opportunity for them to extend their knowledge of Destination Germany by talking to local and regional tourism organisations.

Germany continues to gain in popularity with holidaymakers from around the world in 2011. In light of the global economic situation, this is a particularly impressive achievement. The volume of international visitors staying overnight in Germany between January and August rose by 6 per cent year on year according to preliminary figures from the Federal Statistical Office. The total number of international overnight stays made in Germany came to 43.5 million, 2.3 million more than were recorded in the same periodin 2010.

800 years of St. Thomas choir in Leipzig: this was the focus of an international press tour on the theme of Germany’s musical heritage, organised by the German National Tourist Board (GNTB) from 5 to 9 October 2011. Eisenach, Leipzig and Dresden were the places visited on account of their famous sites associated with Bach, Wagner and other great German composers. The press representatives attended concerts in Leipzig featuring the city’s Gewandhaus Orchestra and St. Thomas choir, and a concert in Dresden performed by the Dresdner Kapellsolisten chamber orchestra in the Church of Our Lady.

Prestigious internationalaccolade for accomplished communication design. The GermanNational Tourist Board (GNTB) has won the 2011 reddot designaward for its e-brochure, launched in 2010 as part of its CreativeGermany theme year. The Offenbach-based agency M.A.D.Kommunikation, in partnership with the GNTB, came up with theidea for the website in 2009 and implemented it as part of themarketing campaign for the European Capital of CultureRUHR.2010.

1. Cologne
2. Frankfurt
3. Dresden
4. Nuremberg
5. Stuttgart

185일 동안 성황리에 개최된 ‘2011독일 정원 박람회 (Bundesgartenschau 2011, BUGA 2011)‘이 다음달 16일에 대단원의 막을 내린다. 독일의 이 전통 있는 가든 쇼는 매홀수 년에 개최되는 가운데, 올 해는 4월부터 반 년간 코블렌츠에서열리게 되었다.

US journalists and bloggers got a taste of Germany as a land of fine food and drink during a press tour organised by the German National Tourist Board (GNTB) from 17 to 21 September 2011. The highlight of the tour was a visit to 'Chefsache 2011', a gourmet event at Cologne Exhibition Centre featuring top international chefs.

‘여행하기 좋은 나라, 독일’이 여행 목적지로서 꾸준한 인기를 모으고 있다. 이러한 인기 증가세에 힘입어, 외래 관광객 숙박일수가 2011년 상반기에 전년 대비 8.3% 증가했다고 독일 연방 통계청이 발표했다.

The German National Tourist Office (GNTO) is pleased to welcome Nadine Wenn as the new Head of Press & PR, UK &
Ireland.

Nadine joins GNTO with more than ten years of experience in the international media industry, having worked in communications in the UK and as a journalist and news reporter in Germany and Canada.

The German National Tourist Office (GNTO) is pleased to welcome Nadine Wenn as the new Head of Press & PR, UK & Ireland.

Nadine joins GNTO with more than ten years of experience in the international media industry, having worked in communications in the UK and as a journalist and news reporter in Germany and Canada.

The German National Tourist Board (GNTB) showcased Destination Germany to the Israeli travel industry and key representatives of the Israeli press in an information event on 15 September 2011 in Tel Aviv. The event was hosted in partnership with Visit Berlin, Munich Airport and Lufthansa. In front of 150 guests, Petra Hedorfer, Chief Executive Officer of the GNTB, stressed the importance of tourism between the two countries.

The Pope is coming to Germany. Between 22 and 25 September 2011, Pope Benedict XVI will visit the archdioceses of Berlin, Erfurt and Freiburg – an eagerly anticipated event both in Germany and abroad. The German National Tourist Board (GNTB) has already carried out two press tours to tie in with this great occasion.

아름다운 작센의 대도시 드레스덴에 독일 최대 규모이자 가장 현대적인 시설을 갖춘 굮사 박물관(Militärhistorisches Museum)이 개관핚다. 오는 10월 15일 개장되는 굮사 박물관 싞관은 독일 연방굮의 새 박물관으로, 미국의 건축가 다니엘 리베스킨트(Daniel Libeskind)가 디자인했다.

Record half-year results for 2011

Destination Germany remainson track for success, continuing where it left off after a successful year in 2010. Its rise in popularity with visitors from abroad shows no sign of abating: in the first half of 2011, the German FederalStatistical Office recorded a year-on-year increase of 8.3 per cent in the volume of international overnight stays.

2011년 상반기 독일 입국자 수가 꾸준히 증가하고 있는 것으로 나타났다. 연방 통계청에 의하면, 올 상반기 독일 내 외국인 숙박일수는 지난 해 대비 8% 증가하였고, 특히 6월에는 외국인 관광객 수가 총 6백만 명으로 전년 대비 9% 성장을 기록했다.

GNTB sales and marketing activities

From 1 to 12 September, the German National Tourist Board (GNTB) is hosting a two-week European roadshow together with the German rail operator Deutsche Bahn (DB) and Historic Highlights of Germany (HHOG). The roadshow will travel to five countries, making seven stops to promote Germany as an attractive destination for city breaks by train. The tour starts in Kolding in Denmark, before continuing to Copenhagen and Warsaw. Further destinations are Prague and Brno in the Czech Republic, the Slovakian capital Bratislava and Budapest in Hungary.

2011 독일 매직시티 프리젠테이션이 오는 8월 31일, 오후 2시부터 4시까지 롯데호텔 가넷스위트에서 개최된다.독일 매직시티 프리젠테이션2011 독일 매직시티 프리젠테이션을 위해 베티나 붕에(Bettina Bunge) 독일 매직시티 회장 겸 드레스덴 관광국장과 도로시아 니이슈터트(Dorothea Niestert) 독일 매직시티 이사가 방한, ‘문화‘를 테마로 한 2012, 2013년의 하이라이트를 중점 소개할 예정이다.

독일 자동차 발명 125주년 기념 ‘오토모빌 섬머 2011’에 세계 각국의 관광객과 스피드광들이 모여들고 있다.오토모빌 섬머 2011의 스피드 경주7월 21일(목)부터 24일(일)까지 4일 갂 뉘르부르크링 (Nürburgring)의 ‘그랑프리 코스‘에서 세계적인 자동차 경주 대회인 ‘포뮬러 원(F1)‘이 개최된다.방문객들은 최고의 스피드를 다루는 스릴 넘치는 경기와 함께, 세계에서 가장 아름답다고 평가 받는 이 곳의 매력적인 자연과 5,000m가 넘는 구불구불한 코스를 생생하게 체험할 수 있다. 대회기갂 동안 선수들과 함께 하는 최고속도 투어, 그랑프리 코스 체험이나, 사인회 등 다양한 행사가 개최된다.

FIFA Women's World Cup 2011

The dream of another fairytale summer in 2011 has come true. Sold-out games, delighted fans and exceptional television viewing figures show that the FIFA Women's World Cup is a resounding success. "The FIFA Women's World Cup 2011™ is exceeding even the most optimistic expectations", says Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB).

Progress report on the FIFA Women's World Cup 2011

The dream of another fairytale summer in 2011 has come true. Sold-out games, delighted fans and exceptional television viewing figures show that the FIFA Women's World Cup is a resounding success. "The FIFA Women's World Cup 2011TM is exceeding even the most optimistic expectations", says Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB).

유네스코 세계 유산 위원회가 지난6월 19일부터 29일까지 파리에서 개최된 회의에서 세계 유산 목록에 25개의 새로운 유적지 를 선정하였다. 이들 중 4개가 독일에있으며 이로써 독일의 세계 유산 등록지는 총 36 개가 되었다. 독일관광청장 페트라 헤도퍼(Petra Hedorfer)는 “독일은 이미 문화 여행지로서의 훌륭한 명성을 누리고 있고, 앞으로 새롭게 등재된 세계 유산으로 그 입지가 더욱 굳건해질 것” 이라고 전망했다.

International conference on tourism opportunities in the Middle and Lower Danube region

The Danube Floating Conference took place from 24 to 26 June 2011. It was organised by the Danube Competence Center to support the European Commission's Danube Strategy, which was adopted at the end of 2010. At this 'floating' event on the Danube river, the countries of the Middle and Lower Danube region discussed ways in which they could improve their joint marketing activities. As part of the two-day programme, Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB) and President of the European Travel Commission, hosted a panel discussion on Regional development and how to make the Danube region more competitive as a travel destination.

FIFA Women's World Cup Germany 2011

Demand for travel to Germany boosted by global TV coverage of the FIFA Women's World Cup 2011TM. After the fairytale summer of the 2006 FIFA World Cup, images of Destination Germany will once again be beamed around the world on the occasion of a major football tournament. Around 200 TV stations from all over the world are broadcasting matches for the FIFA Women's World Cup, which is being held from 26 June to 17 July 2011 in Germany. "The tournament will give the German travel industry an added boost this year, and make a lasting improvement to our image in the medium and long term", said Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB), on Friday in Frankfurt.

GNTB sales event

From 13 to 15 October 2011 the German National Tourist Board (GNTB) will be hosting a workshop in Bad Schandau in Saxon Switzerland. On the guest list are approximately 80 buyers and 30 journalists from Austria, Croatia, the Czech Republic, Hungary, Poland, Serbia, the Slovak Republic, Slovenia and Turkey. They will be gathering information from 30 or so local and regional tourism organisations in the hotel, inbound travel and transport sectors about new products and services for Destination Germany.

Tourism in Germany in April 2011

Tourism in Germany is booming. Strong March figures were followed by an increase of 11 per cent in April. A late Easter and plenty of sunshine boosted the urge to travel, both in Germany itself and for visitors from abroad. According to preliminary figures from the German Federal Statistical Office 31.5 million guests stayed overnight in hotels and guesthouses with nine or more beds and at campsites. Growth was particularly marked among travellers from Germany. They accounted for a total of 26.7 million overnight stays, an increase of 11 per cent. The statistics show more than 4.8 million overnight stays by foreign visitors, an increase of 9 per cent.

New member of the GNTB

On 7 June 2011, the Board of Directors of the German National Tourist Board (GNTB) held its 78th meeting in Frankfurt am Main, chaired by its President, Klaus Laepple. As part of the meeting it was unanimously agreed to accept a new member. From 1 January 2012, Stage Entertainment Marketing & Sales GmbH will become a new partner of the GNTB. Currently, the GNTB has 66 active members, including tourism companies, regional marketing organisations, associations and cooperative marketing ventures. “In times of budgetary constraints and intensifying competition in the tourism industry, public-private partnerships are becoming increasingly important”, according to Petra Hedorfer, Chief Executive Officer of the GNTB. “By cooperating with our partners we create synergies and can target consumers and key market players more directly.”

Personnel matters

During its 78th meeting on 7 June 2011 chaired by the President, Klaus Laepple, the Board of Directors of the German National Tourist Board (GNTB) agreed to a new appointment at the foreign representative office in Madrid.

Destination Germany celebrates the automobile

A belated honour for Carl Benz: exactly 125 years after he obtained his patent for a 'vehicle driven by a gas engine' in 1886 from the imperial patent office, the document has been inscribed on UNESCO's Memory of the World Register. Carl Benz built the world's first vehicle with a combustion engine and electric ignition. His patent DRP 37435 is regarded as the 'birth certificate' of the motor car.

By training the spotlight on 'Health and wellness travel in Germany' in 2011, the German National Tourist Board (GNTB) is tapping into the health mega-trend. Increased efforts to position Germany as an important and attractive destination for wellness, health and medical tourism aim to boost its positive image in this segment and attract health-conscious travellers to the country. Studies carried out by the GNTB show that even today 15 per cent of all foreign visitors to Germany arrive with the specific intention of doing something for their health or physical fitness.

Destination Germany continues to go from strength to strength, having regularly outperformed the rest of Europe in terms of growth since 2004. On the popularity scale, Germany now ranks second, behind Spain and ahead of France. Italy and Austria are fourth and fifth. Figures released by the German Federal Statistical Office show that overnight stays in Germany by visitors from abroad totalled 60.3 million last year.

FrankfurtamMain/Cologne,9May2011-Thecourseissetforfurther growth: in the next ten years the number of overnight stays by international visitors in Germany is predicted to rise by 20 million to hit a new record. Germany has the potential to stake out a permanent place for itself as one of the world's most popular tourist destinations", said Petra Hedorfer, Chief Executive Officer of the German National Tourist Office (GNTB). "Having set a new record of more than 60 million overnight stays by international visitors last year, we are seeing growing demand and expect to hit the 80 million mark in ten years at most.""

The German National Tourist Board (GNTB) is hosting the 37th GTM Germany Travel MartTM between 8 and 10 May 2011 along with Köln Tourismus GmbH and Tourismus & Congress GmbH Region Bonn/Rhein- Sieg/Ahrweiler. Other important partners of the GNTB are Deutsche Lufthansa AG and Deutsche Bahn AG.

For the German National Tourist Board (GNTB), 2012 will be all about promotable business travel involving MICE activities. The GNTB aims to drive demand in this already strong area through its themed 2012 marketing campaign. As Europe's number-one location for conventions and conferences, Germany has considerable potential in this segment, particularly in the growth markets of eastern Europe and Asia. A study by the European Institute for the Meetings Industry (EITW) put the number of conference and event venues in Germany at 6,412, and reported high levels of utilisation. The European market for business travel to Germany grew by 12 per cent in 2010 according to IPK International's European Travel Monitor. With total revenues of around €66 billion, business travel is a key economic factor for tourism in Germany, which is why it features so prominently in our marketing plans", said Petra Hedorfer, Chief Executive Officer of the GNTB."

Tremendous success for Destination Germany. Twenty years after reunification, Germany again proved to be a firm favourite with visitors from abroad, building impressively on its position as one of the most popular travel destinations in Europe. Last year for the first time, overnight stays by visitors from abroad passed the record-breaking 60 million mark", said Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB). Figures released by the German Federal Statistical Office show that overnight stays in Germany by visitors from abroad totalled 60.3 million last year. Visitors from other European countries accounted for more than 76 per cent of all overnight stays by visitors from outside Germany. Overall, upward trends were recorded in both holiday and business travel."

Germany has lots to offer in 2011 thanks to a strong line-up of events and anniversaries focused on sport, technology and culture. To capitalise on this, the German National Tourist Board (GNTB) is promoting these highlights through its annual theme campaigns. From 26 June to 17 July the German women's national football team will attempt to replicate the fairytale World Cup summer of 2006. This first ever women's World Cup in Germany is set to be both a major sporting occasion and a boon for tourism. The men's World Cup in 2006 proved to great effect how an event of this kind can improve the international perception of Germany over a number of years", says Petra Hedorfer, Chief Executive Officer of the GNTB. The women's World Cup now gives us the opportunity to build on Germany's image as a cosmopolitan and family-friendly destination with an outstanding infrastructure - and this is an opportunity that we will exploit to the full.""

The course is set for further growth: in the next ten years the number of overnight stays by international visitors in Germany is predicted to rise by 20 million to hit a new record. Speaking in Berlin on Wednesday, Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB), said: Germany has the potential to stake out a permanent place for itself as one of the world's most popular tourist destinations."

Tremendous success for Destination Germany. Twenty years after reunification, Germany again proved to be a firm favourite with visitors from abroad, building impressively on its position as one of the most popular travel destinations in Europe. Rainer Brüderle, Federal Minister for Economics and Technology, declared: Last year for the first time, overnight stays by visitors from abroad passed the record-breaking 60 million mark."

For the German National Tourist Board (GNTB), 2012 will be all about promotable business travel involving MICE activities. The GNTB aims to drive demand in this already strong area through its themed 2012 marketing campaign. As Europe's number 1 location for conventions and conferences Germany has considerable potential in this segment, particularly in the growth markets of Eastern Europe and Asia.

Germans are happiest when travelling within their own country. In 2010 the number of overnight stays by domestic travellers in hotels and guesthouses with more than nine beds and on campsites increased by 2 per cent year on year. In total, the German Federal Statistical Office registered more than 320 million overnight stays in Germany by domestic visitors - a record number.

Under the banner of 'Wine, culture and nature in Germany', the GNTB is joining forces with the German Wine Institute (DWI) to promote Germany's 13 vineyard regions as travel destinations. According to the 2009/2010 Quality Monitor survey, 52 per cent of international visitors to Germany said they simply wanted to savour the good things in life - one good reason to market Germany as a land of wine to a broader audience.

By training the spotlight on 'Health and wellness travel in Germany' in 2011, the German National Tourist Board (GNTB) is tapping into the health mega-trend. Increased efforts to position Germany as an important and attractive destination for wellness, health and medical tourism aim to boost its positive image in this segment and attract health-conscious travellers to the country.

Germany is a great place to visit for so many reasons. The German National Tourist Board (GNTB) promotes the diversity of Germany as a travel destination throughout the world with annual themes plus complementary key themes aimed at consumers, travel industry professionals and the press.

Germany has lots to offer thanks to a strong line-up of events and anniversaries focused on sport, technology and culture. To capitalise on this, the Cup German National Tourist Board (GNTB) is promoting these highlights through its annual theme campaigns.

Global financial and economic crisis
German National Tourist Board (GNTB) modifies its marketing strategy with a global price offensive for Destination Germany"
"

The weeks are counting down to the 36th Germany Travel Mart™ (GTM), the largest annual event for Germany's inbound tourism industry. The German National Tourist Board (GNTB) expects more than 500 international buyers and over 350 service providers from the inbound tourism, transport and hotel sectors.

GNTB and the EUROPÄISCHE travel insurance company monitor quality of German travel industry
Overall score of 1.8 in first six-month survey of German travel industry - Over 7,400 interviews between May and October 2007 - Friendliness and efficiency of staff score particularly highly

Looking ahead to 2009
Event highlights 2009

35th Germany Travel Mart™ (GTM) from 10 to 12 May 2009
Around 1,400 travel industry representatives expected at the 35th GTM - Biggest marketplace for tourism in Germany - Two-day workshop a central element of the event - Supporting programme in Rostock and surrounding region - Special activities for media representatives from all over the world

An overview of the many different ways in which Germans celebrate the fifth season of the year