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  • Hamburg Tourismus GmbH ©Joerg Modrow

Hamburg Tourismus GmbH

Company Profile

Hamburg Tourismus GmbH (HHT)sees itself as a service provider in and for the tourism industry. Locally, the range of offers by tourist agencies are bundled, market-and target group-specific offers are developed and presented in the markets. Our customers’ wishes, interests and requirements are centre-stage for all our sales and marketing measures. The Hamburg metropolitan region has the potential to develop into the number two after Berlin. For us, Hamburg is the metropolis with a wide spectrum of maritime and cultural experiences on offer.

Brands / Products / Services

The Hamburg CARD and the Hamburg CARD - plus region
With the Hamburg CARD, a traveller in the Greater Hamburg Area has free travel on public transport. Hamburg visitors also get a discount of up to 50% at more than 130 tourism sights and activities, e.g. in museums but also for harbour, Alster and city tours. The "Hamburg CARD - plus region" expands the range of the metropolitan area. This gives visitors receive free travel in the entire HVV area; for example, they can experience Lüneburg or Stade and rural areas in Schleswig-Holstein.

Skilfully tailored travel packages are a speciality of HHT. For example, the successful "Hamburg Bahnhit (train deal)" was introduced in 2006 and was nominated in 2007 for the German Tourism Award in the "Innovative Tourism Product" category. These offers are only available from the Hamburg specialists and range from musical packages to special family packages to event holidays, such as the Port Birthday Hamburg.

Hotel accomodation and Event tickets
Whether by calling the Service Centre or online at the "Tourism Marketplace" in cooperation with Hamburg Travel GmbH: HHT provides customers with customised offers and specials for hotel accommodation in over 200 hotels in Hamburg and the metropolitan area which are only available from the Hamburg specialists. Hamburg's exhibitions as well as theatre and music offerings with national significance are also bookable via telephone and online.

Further information can be found here.

Annual Focuses of the Hamburg Tourismus GmbH 2014-2015
2014: Hamburg - Shopping and Lifestyle Metropolis
2015: Hamburg - Metropolis of Culture

Cultural Highlights

Highbrow, energetic or off-beat? Hamburg’s multi-faceted arts and entertainment scene is hard to categorise but has something for everyone.

Culture of the highest calibre at the Laeiszhalle, State Opera House
and Elbe Philharmonic Hall

Hamburg has not one but three major orchestras. The Hamburg Philharmonic Orchestra has played at the State Opera House for 175 years and appears regularly at the Laeiszhalle, as do the NDR Symphony Orchestra and the Hamburg Symphony Orchestra.

Hamburg State Opera, Germany’s first public opera house, has purveyed culture of the highest calibre since 1678. Culture fans are eagerly awaiting the opening of the Elbe Philharmonic Hall, the spectacular new concert venue in HafenCity. Construction work is ongoing, but is scheduled for completion in 2017. The distinctive wave-shaped roof looks set to be a great new landmark for Hamburg on the banks of the Elbe.

From Old Masters to Dadaism and Pop Art
In Hamburg’s Deichtorhallen, two former market halls, art lovers can admire modern works from Andy Warhol to Marc Chagall alongside pictures by famous photographers. But it’s not just the Deichtorhallen that is responsible for Hamburg’s outstanding reputation in the realm of art and culture. The city’s Kunsthalle is one of Germany’s most important art galleries. Its first-class collection ranges from medieval altarpieces to leading exponents of contemporary art. On the subject of art, the Bucerius Kunst Forum must also get a mention. Its four exhibitions per year mean even repeat visits always have something new to offer.

So much for dusty displays: history brought to life at museums and exhibitions
Hamburg’s museums prove beyond doubt that history and learning don’t have to be dull, dry or dusty. At Spicy’s Spice Museum, for example, smelling, tasting and touching are expressly encouraged and a visit to the International Maritime Museum, is even both exciting and educational. The world’s largest private collection of maritime paraphernalia tells of explorers, conquerors, captains and crews.
Not only does Hamburg bring history to life, it also helps people to discover it for themselves. BallinStadt Emigrant World put visitors in the shoes of the many emigrants who once departed from Hamburg’s shores. The Miniatur Wunderland in the historical warehouse district is a sheer pleasure for young and old alike. It is home to the world’s largest model railway, whose lovingly created landscapes and intricate details have to be seen to be believed.

Of dancing lions and singing boxers
Hamburg has no fewer than four major theatres that stage exhilarating musicals. The city is Germany’s number one destination for shows that combine thrilling choreography, toe-tapping songs and unreserved fun.
All the world’s a stage in Hamburg: theatre from the traditional to the innovative Classic plays, traditional German theatre and modern productions – theatregoers are spoilt for choice in Hamburg. Various theatres have the right offer to everybody’s taste.

Health, Active and Nature

Hamburg, the Gateway to the World, the Beauty and Highlight of the North. There are a few good reasons why the green city on the River Elbe is said to be one of the most beautiful cities in Germany. Generous modern and historical gardens and park areas offer a great many opportunities to rest, relax, play and keep fit in Hamburg.

Around the Alster
The big lake in the heart of the green Hanseatic City is a paradise for yachtsmen, oarsmenand paddlers alike. The Alster Lake with a circumference of 7.6 km originating from the 13th Century is a popular meeting place for recreation, joggers and walkers alike. Paddling, rowing or sailing: Hamburg offers many delightful perspectives. You can find boat rental businesses at the Outer Alster, at the Alster itself, at the Alstercanal, in addition, at the Goldbek -, Isebek- and Osterbekcanal. Also a nice walk around the Alster is worthwhile because some of the most sought-after residential areas of Hamburg are located around it and also the well-known Atlantic hotel.

Planten un Blomen
The “Alten Wallanlagen” the old Town Ramparts and the famous “Planten un Blomen” are situated in the middle of the city – a wonderful green leisure area with a botanical garden, tropical green house and the biggest Japanese garden in Europe. If you follow the man-made stream at the entrance to the park at “Millerntor” you will reach the park lake which has at certain times in the evening an illuminated fountain organ, playing in time to a piece of classical music. From May to September water games take place here by day and in the evening there are coloured illuminated fountain concerts.

Stadtpark (City Park)
When the weather is nice there is a lot of action on the fields of the City Park. Here young and old come together to play football, have a picnic, a sunbath or have a trip on the Park Lake in a pedal or a rowing boat. The City Park also has an Open-air concert “hall” with many international artists and bands performing there. It also has one of the oldest Planetariums in the world. Nowadays it is equipped with the most modern projectors. The Planetarium itself shows presentations and simulations, also theatre acts and music shows are regularly performed.

Elbe Beach
On nice days the shore at Oevelgönne beneath the Elbchaussee is as crowded as Copacabana. The place to see and be seen is one of the cafes or beach clubs on the water’s edge. There they all sit, contemplating the water, blinking in the sun and satisfied with life. After the sunset the lights of the harbor create a romantic atmosphere.

StadtRad Hamburg – bike rental
Discover the world’s most beautiful city under your own power: on one of the racy red bikes belonging to Hamburg’s new StadtRAD bike rental system. Some 70 rental points and 700 bicycles are located at numerous rapid transport (S-Bahn) and underground (U-Bahn) stations in the extended inner city area as well as in larger residential and business areas and at important leisure and tourist attractions.
For an overview of all rental points and registration options please visit


The Hamburg Convention Bureau GmbH
The Hamburg Convention Bureau GmbH (HCB) is the central marketing organization and lobby group for Hamburg as a congress and event location. The HCB markets Hamburg both nationally and internationally as a location for congresses, conventions, incentives and events, and is the first port of call for all customers planning events in the Hamburg metropolitan area.

Our services in detail
We see ourselves as a one-stop office for event planners who wish to hold events in Hamburg. To ensure their success, we offer individual services from one source, and would be happy to support you as an independent contact when you search for locations, hotels, caterers, PCOs and event service providers of all kinds in Hamburg.

We can support and/or provide you with information on the following:

  • Official congress and event applications in Hamburg
  • Location search in the Hamburg metropolitan area
  • Convention and congress locations
  • Special event locations
  • Accommodation availability
  • Arranging contacts with competent service partners (agencies, caterers, PCOs and technical service providers)
  • Culinary highlights
  • Site inspections
  • Fringe and recreational programs
  • Pre- and post-convention tours
  • Incentives
  • Transfer services
  • Certified tour guides

A good network of partners in the city will provide you with all information needed from one source.

Hamburg Convention Bureau GmbH
Wexstr. 7
20355 Hamburg

Phone +49 40 30051-610
Fax +49 40 30051-618

Group Offers

Hamburg for groups
You want to discover Hamburg with your school, your club, your company? Travelling with others is more pleasant and also cheaper, and Hamburg - the gateway to the world – offers reason enough to at least once visit the Hanseatic City.

You are in good hands with us. We’ll give you advice, we’ll plan for you and find you the right city guide (guide services can be offered in 15 languages) so that your trip to Hamburg is a complete success and an unforgettable experience for every member of the group.

Take advantage of our expertise:

  • Attractive group rates
  • Hotel recommendations
  • Placement of city guides
  • Ticket Services
  • Chartering of buses, launches and passenger ships
  • Individual all inclusive offers
  • Personal advisory services

With as few as 21 people you can already start saving with our group rates. We also can make special arrangements for mini-groups with 6–20 persons.

Our Service Centre can be reached through the following number:
+49 40 30051233

More informations can be found here.

Barrier-free Travel

Hamburg is a welcoming town which greets visitors with friendliness and helpfulness. We have collected useful information and links so that you can plan your stay in Hamburg according to your needs.

Transport – Getting from A to B without a Hitch
The local public transport company HVV provides exemplary service for mobility-impaired visitors.Are you planning to arrive in Hamburg by plane? Hamburg Airport offers a special service for flight passengers of restricted mobility.If you are travelling by train on Deutsche Bahn you can also get help with planning your train journey to Hamburg from the MobilitätsServiceZentrale.

Hotels without barriers
Barrier-free rooms and disabled-friendly service are available in many hotels in the hanseatic city. You are welcome to book your accommodation conveniently online and enter “disabled-friendly” as criterion or obtain information by ringing our Hamburg Hotline.

Eating Out: Dreamy Delicacies
Hamburg is a confluence of worlds – so you can enjoy specialties from all over the globe here. With our Restaurant Guide you can browse through Hamburg’s wealth of restaurants and cafés to find those with disabled-friendly service and your favourite cuisine too.

Theatre, Shows and a Whole Lot More
We don’t want 100 stairs to come between you and an enjoyable night at the theatre. With our information, there’s nothing more to stop you enjoying culture. Our event search will help you to find current plays and shows.

You can find further information here.


A distinct maritime character and international outlook make the hanseatic city of Hamburg one of Europe’s finest destinations. Urban sparkle and natural beauty are the hallmarks of Hamburg, which boasts a wide range of hotels, restaurants, theatres and shops, chic beaches, the Alster, a buzzing port district and landmarks reflecting more than 1,200 years of history.

Hamburg has proved for years that living in a big city is no impediment to having natural beauty on your doorstep. In addition, the port, the canals and the Alster lake give Hamburg a wonderfully maritime feel. From the beaches, quays and moorings to the luxury cruise liners, container-laden behemoths and lovingly restored museum ships, this international port city has so much to offer and will give you a yearning to experience distant shores.

Fashion and the arts are flourishing in Hamburg. Its chic shopping arcades, high-end boutiques and antique stores are perfect for indulging in retail therapy. For the evening, there are over 300 venues featuring concerts, variety, comedy and theatre, as well as international smash-hit musicals. At the Elbe Philharmonic Hall in HafenCity, you can witness the emergence of a breathtaking new Hamburg landmark.
For a night out to remember, hit the clubs, cafés and bars along the Reeperbahn, Hamburg’s legendary party capital. Other Hamburg institutions with big reputations include the Alstervergnügen festival, the celebrations for the Port Anniversary, the fish markets, the Japanese cherry blossom festival, the many Christmas markets with their festive charm and the Hamburger DOM – northern Germany’s biggest funfair.

More informations can be found here.

Social Commitment / Green Travel

Hamburg has been proving for years that living in a big city is no impediment to having natural beauty on your doorstep. It is therefore no surprise that the “green city by the water” enjoys an excellent reputation around the world. Hamburg is widely recognised as a pioneer in matters relating to climate protection, green policies and sustainability.

In addition to high-profile projects, many smaller initiatives are helping to make Hamburg more environmentally friendly. Which is why you’ll see nine hydrogen-powered buses gliding noiselessly, but most importantly emission-free, through Hamburg’s streets. The FCS Alsterwasser steamboat also transports its passengers without emissions. The world’s first hydrogen-powered passenger ship has been in operation here since 2008.

Also in 2008, Hamburg launched a campaign encouraging people to leave their cars at home and get on their bikes. As a result, more than 1,000 bright-red StadtRäder cycles are available for locals and visitors to hire at more than 70 stations throughout the inner city area. Hiring a bike is child’s play: simply register your details at any hire station, pick up a bike, and drop it back at a station of your choice.
Hamburg Tourist Board has also played its part in championing sustainability in the city. In 2006, it introduced the “Bahnhit Hamburg” package for environmentally conscious travellers. Under the terms of the deal, anyone booking three nights’ accommodation in Hamburg gets the InterCityExpress train ride to and from the city free from any station in Germany.

Further information is available at:

Price Condition

Hamburg CARD
Your convenient discovery ticket for free travel on public transport and discount on entrance fees.
From 9,50 € enjoy free travel on public transport in the Greater Hamburg Area and up to 50% discount on more than 150 attractive offers:

  • Discounts on harbour and alster cruises and sightseeing tours
  • Discounts at places of interest, attractions and in museums
  • Discounts at musicals and theatres (at the box office)
  • Discounts from shopping-partners and in restaurants
  • Discount on souvenirs and for car parking

Special conditions for tour operator are available upon request.

One price – all included! Book our attractive Hamburg trips quite conveniently online – we are the only ones with these offerings!

All our packages include already:

  • BREAKFAST – For all travellers
  • HH-CARD – Your discovery ticket
  • 15% BONUS – In selected restaurants
  • QUALITIY HOTEL – Proved quality

Packages start from 59 € person/night Hotel
Up-to-the-minute rates, reservation free of charge: Book your hotel in Hamburg with the specialists.

3 nights for the price of 2
Book our “3 for 2” offer and save one night’s accommodation. Additional bonus- breakfast and the Hamburg CARD are already included in the price! The offer is valid the whole year round with daily arrival at the low season and – unless otherwise noted – arrival at a Friday, Saturday or Sunday at the high season. Supplementary nights are possible, except in combination with the Sunday reduction.

For enquiries or bookings please visit or contact the Hotline on:+49 (0)40 - 300 51 30


Partners of the Hamburg Tourist Board
Pursuing a goal requires confident, competent planning, decision-making and implementation. It’s good to have partners at one’s side who know the issues and can draw on a pool of information, expertise and contacts. The result is a vibrant network of players who grow even stronger by working together. We are indebted to many institutions in Hamburg and throughout Germany for their fine cooperation.

Our primary partners are:

  • Hamburg Chamber of Commerce
  • Hamburg Airport
  • Hamburg Messe
  • Hamburg Convention Bureau
  • HVV
  • CCH - Congress Center Hamburg
  • Tourismusverband Hamburg
  • Hamburg Cruise Center
  • Hamburg Hotel Promotion Pool


Hamburg Tourismus GmbH

Steinstraße 7
20095 Hamburg

Phone: +49 (0)40/300 51 300
Fax: +49 (0)40/300 51 333