the official marketing agency

Arabellastr. 17
81925 München

Tel.: +49 (0) 89/21 23 97-0
Fax: +49 (0) 89/21 23 97-99


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BAVARIA … where a holiday becomes an experience

Magnificent Alpine scenery, beautiful rolling hills and fairytale rivers and lakes all add up to making Bavaria Germany’s most popular holiday state.

Located right at the very heart of Europe Bavaria is the perfect all-year-round travel destination for guests from all over the world. Just see for yourself the wealth of opportunities Bavaria has to offer your customers.

  • UNESCO world heritage sites
  • The wonders of nature: Bavaria – a land of mountains, forests, rivers and lakes
  • Countless outdoor and sports activities in a perfect natural setting
  • Fairytale castles in magical scenery
  • Joie de vivre: Bavaria’s dynamic cities ready and waiting to welcome you
  • Bavaria – the land of world class opera, theatre, mueseums, musicals and festivals
  • Four different regions: Bavarian Alps in the southern regions of Allgaeu and Upper Bavaria, the low mountain ranges and forest of East Bavaria and Franconia.
  • Fabulous shopping and a vibrant nightlife too good to miss
  • Fantastic family-friendly accommodation
  • Romantic honeymoon specials for a holiday of a lifetime
  • broad variety of international cuisine
  • Excellent price-performance ratio

Facts and figures

English name: Bavaria

German name: Bayern

Local capital: Munich (München)

Inhabitants: 12,443,893

Area: 70,549 km2

Bavaria is the largest of Germany’s sixteen federal states. The state is divided into seven administrative regions. Bavaria’s largest cities are Munich and Nuremberg. Six others have populations greater than 100,000. With a per-capita GDP of € 35,530, the State of Bavaria ranks well up among the leaders worldwide.

Bavaria is Germanys most popular holiday destination. 2010 more than 26 million guests arrived and 77 million overnight stays were counted.

Bavaria consists of four different regions. For more information:

Franconia (north):

East Bavaria (east):

Upper Bavaria (south):

Allgäu/Bavarian-Swabia (west):