The German Wine Institute (DWI) is the central communication and marketing organisation of the German wine industry. It is an umbrella organisation for all players of the industry and promotes Wines of Germany on a global scale.
Therefore, DWI supports the work of individual wine makers, wine associations (Genossenschaften), cellars and merchants alike. The aim of the German Wine Institute is to continiously enhance image, quality and sales of fine wines from the 13 wine-growing regions of Germany.
Headquartered in Great Wine Capital MAINZ, the institute currently has some 38 employees and operates ten German wine information offices worldwide, including London, New York and Toronto.
The DWI promotes German wines through numerous communication channels: it organises and realises press trips, public relation activities, advertising campaigns and events. The German Wine Institute also gives presentations at trade fairs, organises training courses and seminars and conducts market research. It assures consumers that quality-certified wines from all 13 German wine regions are among the world’s best.
Key aspects of DWI communications are the uniqueness of German winegrowing (cool climate zone), the global significance of German viniculture and the promotion of wine tourism as well as cultural and culinary life.