PR Themes


Traditions and Customs

The way Germany’s Traditions and Customs have shaped its international image and secured its position as one of the world’s top travel destinations, is the subject of the GNTB’s worldwide campaign for 2015. Using the three aspects of “Culinary Germany”, “Living traditions” and “Arts and Crafts”, the campaign will link the positive, modern image of Germany as a travel destination with authentic living traditions and how they are embedded in contemporary society. The aim of the campaign is to bring to life the brand “Destination Germany”.

Tradition und Brauchtum »


German scenic routes

There are around 150 scenic routes across the regions in Germany, offering travellers the opportunity to discover the country according to specific thematic aspects. Cultural, historical or architectural attractions are combined with touristic routes, as are culinary regions or landscapes with scenes of natural beauty. The German National Tourist Board will be advertising scenic routes in Germany in 2015 as part of their worldwide campaign to promote this important holiday segment to international visitors.

German scenic routes »


500e geboortedag van Lucas Cranach de Jongere

Lucas Cranach de Jongere (1515-1586), de tweede zoon van de schilder Lucas Cranach de Oude (1472-1553), zou op 4 oktober 2015 500 jaar zijn geworden. Naast Albrecht Dürer worden de beide Cranachs beschouwd als de belangrijkste schilders en grafisch kunstenaars van de renaissance in Duitsland. In het kader van de Luther-decade staat in 2015 het thema 'Bild und Botschaft' ('beeld en boodschap', centraal. De Deutsche Zentrale für Tourismus (DZT) grijpt het jubileum aan om de persoon Lucas Cranach de Jongere, het werk van vader en zoon en de vele internationaal relevante Cranch-tentoonstellingen en -evenementen tot een van haar hoofdthema's te maken.

500e geboortedag van Lucas Cranach de Jongere »


Germany reunified. 25 years on.

2014 marks the 25th anniversary of the fall of the Berlin Wall, and in 2015 Germany will be celebrating 25 years as a reunified nation. The reunification of the two German states gave a huge boost to tourism in Germany. The wealth of new and exciting cultural attractions and captivating natural landscapes in Germany inspires travellers from all over the world. This year the German National Tourist Board (GNTB) is placing German unity at the heart of its international sales and marketing activities, showcasing the great variety of tourist attractions available in Destination Germany 25 years on from the fall of the Wall.

Press Kit: Germany reunified. 25 years on. »


600th anniversary of the Council of Constance

The Council of Constance significantly shaped the course of European history and is thought to be the largest meeting of religious figures, politicians and academics in the Middle Ages. Between 1414 and 1418 church representatives assembled in Constance to discuss the future of the divided church and to elect a new Pope. The agreements that were made at the time determined the future development of the Catholic Church. Celebrations to mark the 600th anniversary of the Council of Constance will get under way in the town in 2014.

Press Kit: 600th anniversary of the Council of Constance »

PR Themes 2013

Jubileum van de gebroeders Grimm: 200 jaar sprookjes »

200e geboortedag van Richard Wagner »

150e geboortedag Henry van de Velde »

Contact & contactpersonen
Nederland / Amsterdam
Loes Kraaijo
Duits Verkeersbureau
Haaksbergweg 51
1101 BR Amsterdam
Telefoon +31 203 113 929
Fax +31 206 912 972