During the Olympic Games and the Paralympics in London, the German National Tourist Board (GNTB) is an official partner of the German House. And the GNTB is capitalising on this coming together of the world's athletes to promote Destination Germany. On 31 July 2012 the event in the German House shifts the focus from sport to tourism in order to raise the profile of food and drink in Destination Germany. The GNTB together with its partner the German Wine Institute will be inviting potential visitors from all over the world to 'Discover the taste of Germany'.