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The lifestyle in Bavaria is one of the state’s trump cards helping it maintain its lead role as the undisputed number one tourist destination in Germany. From Coburg to Kempten and from Würzburg to the Wetterstein mountains Bavaria offers a variety of options unparalleled throughout the whole of Germany: mountains and forests, lakes and rivers, plains and alpine heights. Bavaria has everything: nature, culture, age old traditions and state-of-the-art, a fashionable lifestyle and an abundance of adventure tourism. Bavaria is a “brand” all on its own.
BAYERN TOURISMUS Marketing GmbH (by.TM) is the official marketing body for Bavaria’s tourism and leisure industry. As one of the state’s leading sectors tourism annually records gross turnover of 31 billion Euro, 572,000 bed nights and 80 million overnight stays (including camping) which in turn provides incomes for some 560,000 people state-wide. Bayern® is a registered trademark and the strategic body for the professional marketing of the state’s tourism. As owner of the Bayern® trademark BAYERN TOURISMUS Marketing GmbH also makes the trademark available to official licensed partners. Further holiday related brands such as WellVital in Bayern®, Kinderland Bayern® and Lust auf Natur® together with the hotel brand Sightsleeping® and the business brand Gipfeltreffen® as well as other product lines such as “Delicious Bavaria” and “Cities & Tours” guarantee target-group oriented, quality controlled products and services which are specifically aimed at clearly defined target groups. In Bavaria, holidaymakers can tailor-make their own holidays.
As these product lines clearly demonstrate, Bavaria’s attractive array of holiday options fully meets both national and international holiday trends.
Further information about the wonderful diversity Bavaria has to offer and more about BAYERN TOURISMUS Marketing GmbH is available at: www.bayern.by
Bavaria is clearly one of Germany's top conference destinations.
Bavaria is clearly one of Germany’s top conference destinations.
Where better to hold a meeting or a conference than where others spend their holidays? Enchanting countryside, art, culture and a range of leisure activities all combined with Bavarian charm – something to suit every business traveller.
Gipfeltreffen® “Conferences in Bavaria get things moving” is the brand for event planners as it provides them with an incomparable range of all they need to plan their congress, conference, meeting or incentive. One thing is certain: Gipfeltreffen® means quality! Quality assurance is ensured by a rigid catalogue of quality control criteria. The "Gipfeltreffen®" brand just goes to prove that conferences in Bavaria are a triple byTM-pass to success: top-notch suppliers and top-notch experiences inspiring top-notch performances. Gipfeltreffen® neatly bundles the very best Bavaria has to offer the MICE sector providing a fascinating spectrum ranging from the historic splendour of monasteries and the amazing diversity provided by Bavaria’s breweries right through to the inimitable flair of Alpine chalets.
It is also essential that the products offered have a distinct Bavarian flavour so that visitors are introduced to the diverse strengths of each region and the wide range of products on offer.
Kinderland – happy kids mean happy holidays
Wherever you see the Kinderland symbol you know that everything is especially geared to families.
Kinderland Bavaria providers know just what is needed for the perfect family holiday so it is small wonder that Bavaria is ranked in pole position for family holidays.
Children are demanding guests which is why all providers - farmhouses, holiday apartments, hotels and even campsites have to fulfil a rigorous list of criteria before being awarded 3, 4, or even 5 bears.
All our Kinderland establishments must fulfil over 50 criteria to be awarded the minimum of 3 bears. 4 bears indicate that the establishment offers even more facilities for families whilst our highly specialised 5-bear establishments provide everything any child could even dream of wanting.
Your holiday starts the minute you arrive. Our Kinderland providers have a wide range of exciting and relaxing ideas up their sleeves for a fun-packed family holiday focussing on quality time together. They all have plenty of play space and equipment and some even have a swimming pool and riding facilities. Our accredited Kinderland leisure partners round off a perfect family holiday in Bavaria.
Lakes & Mountains
Bavaria’s countryside is affected by its beautiful lakes and mountains. If you are craving for idyllic and fascinating landscapes both in summer and in wintertime you definitely have to visit following places and keep in mind that all of them are accessible from Munich in less than two hours.
Berchtesgadener Land and Lake Königssee
Berchtesgadener Land Tourismus GmbH
Tel. +49/8652/ 6 56 50 0
Fax.+49/8652/ 6 56 50 99
Ludwig II not only left his mark he also played a huge role in the fame of Bavarian buildings. There are many castles in Bavaria, but three of them are known as "fairy tale castles": Herrenchiemsee, Linderhof and world famous Neuschwanstein.
Schloss- und Gartenverwaltung Linderhof
Linderhof Palace, the "Royal Villa" of Ludwig II, originated as a hunting lodge. Surrounding the palace are imitation baroque gardens and terraces and cascades in the Italian Renaissance style.
Schloss- und Gartenverwaltung Herrenchiemsee
In 1873 King Ludwig II of Bavaria acquired the Herreninsel as the location for his ) Royal Palace of Herrenchiemsee (New Palace). Modelled on Versailles, this palace was built as a "Temple of Fame" for King Louis XIV of France, whom the Bavarian monarch fervently admired.
Neuschwanstein Castle, built for King Ludwig II between 1869 and 1886 on a rugged cliff against a scenic mountain backdrop, was intended to "embody the true spirit of the medieval German castle”.
Shopping in Bavaria is a unique experience. Far from just providing the typical high street shopping available in almost any anonymous pedestrian precinct anywhere in Europe Bavaria’s towns and cities offer a truly individual and unique shopping experience. Contemporary architecture and history teamed with inimitable Bavarian traditions make parting with your money an absolute pleasure! Fashion, design, culinary delicacies, regional produce, crafts and artefacts are all popular purchases for visitors to the state.
In the museum shops of the Bavarian Palace Department for example, the company KulturGut AG offers numerous other articles such as high-quality bags and textiles, jewellery in historical styles, silk scarves, CDs and the "MiniKini" assortment for children.
Ingolstadt Village (Outlet shopping)
Phone.: +49/ (0)841/ 88 3-100
Fax: +49/ (0)841/ 88 63-101
Luisenburg-Bavaria Porzellanvertriebs GmbH
Phone.: +49/ (0)9287/ 8040
Fax: +49/ (0)9287/ 804240
Staatliche Porzellanmanufaktur Nymphenburg
Nördliches Schloßrondell 8
Phone.: +49/ (0)89/ 1791970
Fax: +49/ (0)89/ 17919750
Regional specialities are a high priority for many holidaymakers to Bavaria: hearty, wholesome food, award-winning specialities, wonderful wines and great beers. Great emphasis is placed on culinary pleasures in Bavaria and the “Delicious Bavaria” brand aims to showcase regional specialities and to incorporate them into attractive packages.
Our hardworking restaurant owners and publicans of our inns to our award-winning restaurants nurture the state’s culinary traditions whilst at the same time adding new and innovative touches. A young team of chefs has reinvented their traditional roots of Bavarian cuisine. With great finesse and drawing on their international experience these chefs have brought the age-old recipes right up into the 21st century.
Multifaceted Indian Cuisine
Of course you can find a lot of Indian restaurants in Bavaria, too. In our capital Munich more than 70 Indian restaurants are waiting to serve you accustomed specialities. And all over Bavaria almost 500 Indian restaurants assure that you do not have to abstain for your familiar dishes.
Bavaria can offer a lot of outstanding things. Exemplary for unforgettable experiences stands our Sightsleeping® Hotels brand.
Sightsleeping®-Hotels – the latest addition to the portfolio – targets guests interested in art and culture and provides them with the perfect combination of sightseeing and accommodation.
Sightsleepers can stay in castles, palaces or 21st century hotels with intriguing interior décor and a particular visual appeal. Sightsleeping begins the minute you open your eyes!
The Sightsleeping® jury has selected just 20 hotels from all those that applied. These were chosen for their sight worthiness and for the aesthetic standard throughout the hotel.
The Sightsleeping® brand stands for a new type of encounter tourism combining wellbeing, art and culture with more active experiences.
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BAYERN TOURISMUS - the official marketing agency
Phone: +49 89 2123970
Fax: +49 89 21239799
Mr. Markus Kreppold
Phone: +49 89 212397-98
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