Germany's UNESCO World Heritage sites first joined forces to form a tourism alliance in 1989. The association born out of this was founded in 2001 in Quedlinburg with the aim of intensifying tourism marketing efforts. Quedlinburg is also home to the association headquarters, in historical Palais Salfeldt.
Members alongside the tourism marketing organisations include the German Commission for UNESCO, the German National Tourist Board, the German Foundation for Monument Protection and an array of sponsors.
The German UNESCO World Heritage Sites Association aims to increase the popularity of German World Heritage sites and highlight their individual appeal, to promote Germany's outstanding cultural heritage on a collaborative basis and to establish itself as a beacon for travel in and to Germany. Particular emphasis is given to the promotion of low-impact and specialised tourism to World Heritage sites on a sustainable scale.