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  • Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH (IMG) ©Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH, Boris Breuer

Welcome to Saxony-Anhalt

Company Profile

The Investment and Marketing Corporation Saxony-Anhalt mbh (IMG) is the location and marketing agency of the federal state of Saxony-Anhalt.
IMG personnel provide all services pertaining to the location in the state – from acquisition to start of production. IMG also markets the business and science location outwardly and is responsible for Saxony-Anhalt’s external tourism marketing.

Tourism marketing
IMG is responsible for the image and external marketing of the travel destination Saxony-Anhalt. The objective is the reinforced positioning of the state in the competition among the federal states in Germany tourism. Increasing the state’s share in the relevant key numbers in terms of Germany tourism (number of arrivals and overnight stays, length of stay) is of importance in this connection.

IMG pursues the further profiling of the travel destination Saxony-Anhalt as a destination for those interested in culture and nature, and also markets the state on a medium-term basis as a conference, congress and incentive location within the framework of strategic marketing planning. Saxony-Anhalt offers a variety of themes which can be individually combined according to the current requirements of the guest with such features as medieval architecture along the “Romanesque Road”, idyllic “Garden Dreams” parks, sensational archaeological discoveries on the “Sky Paths” as well as active and nature experiences along the “Blue Ribbon”, but also the multiplier themes UNESCO and Martin Luther.

Investor acquisition
IMG has a location and real estate database with more than 250 industrial and trade areas for the research of “Greenfield” or “Brownfield” land, office real estate or production halls.

There are a large number of financial promotion possibilities for companies which want to invest in Saxony-Anhalt. IMG provides advice with questions regarding state support programs and facilitates contacts with partners.

IMG personnel clarify the necessary procedural steps of administration, sound out contact persons and conduct the negotiations on the state and municipal level as well as other authorities and institutions for investors.

Location marketing
The location marketing team profiles the industrial location Saxony-Anhalt with various marketing and PR measures such as the monthly location newsletter “Invest”, press trips, advertisements and trade fair appearances.

Brands / Products / Services

Rendezvous with Culture in Saxony-Anhalt

As the heartland of German history, Saxony-Anhaltprovides excellent conditions for excursions through the cultural epochs. The journey through time starts with the Bronze Age on the archaeological route “Sky Paths”.

On the state-wide "Romanesque Road" visitors travel back in time to the Middle Ages. Along this touristic route guests can follow the footsteps of Otto the Great, who is known as the first German emperor.

About 500 years later Martin Luther changed the world from the region of present-day Saxony-Anhalt. Due to his activities the Luther memorials in Eisleben and Wittenberg are on the UNESCO World Heritage List and Saxony-Anhalt is known as the state where the Reformation originated.

The region experienced a musical heyday in the 17th and 18th centuries with Baroque composers such as Bach, Telemann and Handel.

The Garden Kingdom of Dessau-Wörlitz (UNESCO World Heritage site) which was created in the 18th century by Prince Leopold III Frederick Franz of Anhalt-Dessau is regarded as the epitome of the Age of Enlightenment. Cultural treasures of the modern age–such as Kurt Weill`s music or the Bauhaus–can be traced in Dessau. The Bauhaus building and Master’s Houses (UNESCO World Heritage sites) recount the avant-garde among the Bauhauss artists.

Cultural excursions in Saxony-Anhalt can be easily combined with activities in the natural countryside like hiking or cycling. Regional specialties such as the Saale-Unstrut wine transform the region into a culinary experience, too. Concerts, open-air festivals and city celebrations provide variety on the road. Guests can stay in modern hotels.

Cultural Highlights

The Romanesque Road

The route connects 80 Romanesque places of interest - among them the cathedral treasures in Halberstadt, Quedlinburg, Merseburg and Naumburg.

“Garden Dreams”- Historic Parks in Saxony-Anhalt

The “Garden Dreams” initiative includes 43 historic parks and gardens - among them the Garden Kingdom of Dessau-Wörlitz (UNESCO World Heritage site).

Sky Paths

The original Nebra Sky Disc in the State Museum of Prehistory in Halle (Saale), the Nebra Ark Visitors’ Centre, the Goseck Sun Observatory and the Dolmen Goddess of Langeneichstädt are on the itinerary along the archaeological route "Sky Paths".

UNESCO World Heritage Sites

There are four UNESCO World Heritage Sites in Saxony-Anhalt: the Bauhaus building and the Masters’ Houses in Dessau, the Luther memorials in Wittenberg and Eisleben, the Garden Kingdom of Dessau-Wörlitz and the city Quedlinburg with its half-timbered houses. / /

Martin Luther

Saxony-Anhalt - Country of the Reformation. 2017 is the 500th Anniversary of the Reformation, which began with Luther's who nailed his theses in Wittenberg at the church door. Original sites provide the setting for events of the Luther Decade "Luther 2017 - 500 Years of Reformation," which takes annually changing themes in the focus. Highlights are the City´s Wittenberg and Eisleben.

Martin Luther and the Reformation

The Reformation started in Wittenberg where the great Reformer Martin Luther posted his 95 Theses against the selling of indulgences in 1517. To this day visitors encounter evidence of this era and a touch of Renaissance at the marketplaces, streets, museums and churches of the Luther cities Wittenberg, Eisleben and Mansfeld.

Luther 2017

Martin Luther’s posting of the 95 Theses in 1517 is regarded as a significant milestone of the Reformation. The 500th anniversary of this event will be commemorated in 2017. This event was inaugurated in 2008 with the Luther Decade, which sets the years until 2017 up under various themes. Visitors are invited to festivals, concerts and historical festivals in Martin Luther’s cities and places of activity.


The life and activity of prominent musicians has been closely linked with today’s Saxony-Anhalt for more than eight hundred years. The musical spectrum ranges from medieval minstrels to the Baroque composers Handel, Bach, Telemann, Fasch and Schütz as well as Kurt Weill, who decisively shaped the music of the modern era. Even today the rich musical tradition can be experienced in many places in Saxony-Anhalt while visiting original venues of musical history and at high-caliber concerts and festivals.

Health, Active and Nature

Natural pleasure – breathe deeply in Saxony-Anhalt

Unique landscapes and a well-developed network of routes for hikers, cyclists, water sports enthusiasts and equestrians make Saxony-Anhalt a prime address for active holidaymakers and nature lovers.

Cyclists can ride through Saxony-Anhalt on 18 trans-regional bicycle trails. The Elbe Cycle Route, one of the most popular long-distance bicycle trails in Germany, is one of the family-friendly routes. Athletically ambitious mountain bikers will find a suitable tour in the Harz mountain region. The region between Dessau-Roßlau and Lutherstadt Wittenberg is recommended for recreational cyclists interested in culture. Three UNESCO-World Heritage Sites are concentrated in a very small area there: the Bauhaus building and the Masters’ Houses in Dessau, the Luther memorials in Wittenberg and the Garden Kingdom of Dessau-Wörlitz.

Particularly hiking fans get their money’s worth in the Harz region where they will find a dense network of hiking trails - among them the 94 kilometre long “Harzer-Hexen-Stieg” (Harz Witches’ Trail) and the “Selketal-Stieg” (Selke Valley Trail). Pilgrims are welcome in Saxony-Anhalt on the St. James Pilgrimage Trail as well as on the Luther Trail between the Luther cities Eisleben, Mansfeld and Wittenberg. The near-natural courses of the Elbe, Saale, Unstrut and Havel rivers are areas for those who like to hike along water.

The Altmark region in Northern Saxony-Anhalt is an ideal destination for those who love horses. The state’s nature reserves such as the Harz National Park or the Middle Elbe Biosphere Reserve should be noted for nature observations.

Riding and equestrian vacation

The greatest happiness on earth … is also in Saxony-Anhalt sitiing in the saddle of a horse, particularly in the Altmark. Numerous riding stables and riding clubs offer short trips and extended tours. Experienced or inexperienced horseriders can enjoy the view of pristine countryside, meadows and floodplain landscapes while on horseback during an idyllic shore leave or an excursion.

The Fläming Nature Park invites visitors to enjoy rides and wagon trips. Horse lovers in the moor and heather areas meet on riding trails, small lanes and along the Elbe. Or do you prefer something more rasant? A faster gait is guaranteed on race days at the race tracks in Magdeburg and Halle (Saale).


New horizons – the Way of St. James pilgrimage route

Nowadays pilgrims can also encounter the pilgrimage song “Ultreia!” encouraging pilgrims “to go forward and onward to Santiago de Compostela!” in Saxony-Anhalt along the more than 370 km long trail. The trail leads to the grave of the apostle St. James and is one of the most important pilgrimage routes in Europe.

On the spiritual trail – the Luther Path

Pilgrims can travel in the footsteps of the great Reformer Martin Luther along the Luther Path. The 410 kilometer long trail leads hikers to the most important places of Luther`s life and work. Today Protestant as well as Catholic communities open up numerous churches and abbeys, cathedrals and chapels – stations of the “Romanesque Road” – and invite visitors to calmness, consciousness and prayers.


Saxony-Anhalt provides excellently furnished conference facilities and hotels for meetings and conferences as well as the suitable atmosphere for creative ideas. The state also provides a variety of offers for art and culture, lively cities and considerable leeway for allowing one’s thoughts to wander while enjoying the view of broad landscapes and historic gardens.

Invite your conference guests to a discovery tour through time. Visitors await a thousand years of history ranging from medieval churches, monasteries and castles to modern era cathedrals which are preserved in the state’s numerous monuments. Or surprise your guests and customers with unusual locations, exciting incentives and impressive events. With your conference guests you can visit for instance the Emperor Otto Festival in Magdeburg, the Handel Festival in Halle (Saale), the Luther’s Wedding City Festival in Wittenberg, the Garden Kingdom Summer at the Garden Kingdom of Dessau-Wörlitz or the Kurt Weill Festival in Dessau-Roßlau.

Discover the magical world of the Harz Mountains. The Harz TagungsPool organisation bundles the know-how from hotel partners, special locations, conference and seminar establishments, spa guest centres, local tourism organisations and specialists for outdoor training and events.,

Group Offers

Lucas Cranach the Younger - discovery of a master.

Large exhibitions are often foreshadowed: Lucas Cranach the Younger - in Wittenberg from 26. June to 01st November 2015 Augusteum is a highlight of the theme year ( Other places are inter alia the Gothic House in Worlitz or Anhaltische Art Gallery'in Dessau-Rosslau.

Lucas Cranach the Younger - discovery of a master. For the first a cultural exhibition is dedicated exclusively to the life and work of Lucas Cranach the Younger. Beside his artistic creation his roles as councilor, city treasurer and mayor are highlighted.

The "BUGA 2015 - Havel region"

Covers 70 kilometers from Cathedrals in the cities of Brandenburg and the city of Havelberg with the intermediate stations Premnitz, Rathenow and Amt Rhinow. The BUGA-Show tickets will be valid for six months to give the visitors the time, all stations relaxed and enjoyable to visit. In addition to the "allotment gardens" and "Cemetery Garden" shows Havel berg their "own" attractions a open private garden with a large orchard and a garden with tree peonies and illustrated ideas for using this plant, which came from China to Europe in the 16th century.

Current group deals with varied themes blocks can be found on our website:

Barrier-free Travel

World culture between Harz and Elbe for guests with individual needs

Guests with physical and mental impairments can go on a journey of discovery in many Saxony-Anhalt cities without barriers. A “Best of World Culture between Harz and Elbe” brochure presents day trips in Dessau-Roßlau, Halberstadt, Halle (Saale), Wittenberg, Magdeburg, Naumburg (Saale), Quedlinburg and Wernigerode. Among other things, the day trips include a support program with visits to attractions and lunch in a barrier-free restaurant. If required, overnight stays in barrier-free accommodations and special tours can also be booked.

For instance, guests can stroll in the footsteps of the reformer Martin Luther in the Luther city Wittenberg (UNESCO World Heritage Site). A visit to the cathedral-city Naumburg and the Naumburg master’s famous benefactor figure Uta is a must!

The fascinating landscaped garden of Wörlitz Park in the Garden Kingdom of Dessau-Wörlitz (UNESCO World Heritage Site) is also advisable for people with a mobility handicap. A detailed color-coded site plan of the facilities provides information about suitable routes and levels of difficulty. The different levels of difficulty on the park’s trails are marked in green, yellow and red in the style of traffic lights. It provides information about surface conditions, practicality of trails and informs about obstacles and barriers. Your guests will have eventful moments in the heartland of German history.


Exploring LutherCountry by car

The main Luther towns, cities and villages are close to each other and easy to get to. There is plenty to see and to do! Following Martin Luther’s footsteps you will also get in touch with other themes such as history, art, architecture and music.

You can explore Saxony-Anhalt’s vibrant Luther connections in four days. The trip is about 150 miles / 230 km.

Day 1: Lutherstadt Eisleben:

Houses where Martin Luther was born and died, Market square with Luther Memorial and Church of St. Andrew, Church of St. Peter and Paul

Day 2: Lutherstadt Eisleben > Halle (Saale):

Market Church, Handel Museum, Church of our Lady, Francke Foundations

Halle (Saale) > Magdeburg:

St. John’s Church (Luther preached here), 800-year-old Cathedral in Magdeburg, Hundertwasser architectural project THE GREEN CITADEL OF MAGDEBURG

Day 3: Magdeburg > Dessau-Roßlau/Woerlitz:

Bauhaus Dessau and Masters’ Houses, Kurt-Weill-Centre in Feininger House, Dessau-Woerlitz Garden Kingdom (UNESCO)

Day 4: Lutherstadt Wittenberg:

Luther House, Luther’s oak, Luther and Melanchthon Memorials at market square and Cranach Courts, Melanchthon’s house, Municipal Church, Town Church and Castle Church

The HarzCard

One Ticket – more than 100 experiences!

Whether alone, as a couple, with your family or your friends – be exited from the unmatched wealth of experiences of the Harz and discover the magical moutainside with the HarzCard.

Social Commitment / Green Travel

Dealing carefully with resources as well as with nature and the environment is important in Saxony-Anhalt. The 1st climate-neutral hotel in Middle Germany is a pioneer in terms of ecology-minded travel:

Naturresort Schindelbruch

As the 1st carbon-neutral hotel in Middle Germany registered with EMAS (EU Eco-Management and Audit Scheme), the "Naturresort Schindelbruch" hotel is one of the top addresses for wellness, fine dining, “green meetings” and of course for those who are interested in environmental protection, too. The topic of sustainability was incorporated into the hotel with the reconstruction in 2008. Among other things, an in-house water treatment system and a new pellet heating plant were installed. The hotel introduced the EMAS environmental management system, reorganized the waste management, converted to 100% green electricity and minimized the packaging volume. The pool is heated with the waste heat from cold stores via a heat exchanger and secures a portion of electricity requirement in a photovoltaic plant.

The hotel operation has been completely carbon-neutral since mid-2009. In addition to environmental protection, the hotel philosophy – “Discover – Enjoy – Preserve” – also entails the rediscovery of nature. Natural experiences, forest hikes and regional products as well as the “Veggie Day” contribute to this philosophy.

Price Conditions

Saxony-Anhalt has got a lot to offer for everyone! Visitors can look forward to a rich history, historical sites and beautiful landscapes. It is the heartland of German history and thereby provides a vast number of travel ideas as well as new travel occasions every year.

We will gladly support you with:

  • Information material
  • Travel advice
  • Tour proposals / travel programme proposals
  • Complete travel planning / compilation of travel packages
  • Theme trips

We are gladly at your disposal for your individual advice:

+49 391 562 838 17


Saxony-Anhalt is located in the heart of Germany and borders on Lower Saxony, Thuringia, Saxony and Brandenburg. From the state capital Magdeburg it is 150km to Berlin, 280km to Hamburg, 420km to Frankfurt/Main and 225km to Frankfurt/Oder. Four motorways (A2, A9, A14 and A38), well-developed federal highways and one of the densest railway traffic networks in Europe as well as an efficient local traffic system in Saxony-Anhalt provide short and, convenient means of transport to all places of interest.

Arrival by aircraft
Destination airports: Distance to Magdeburg (central in Saxony-Anhalt):

By car:
Leipzig approx. 114km, 1 hour, 9 minutes
Berlin approx. 151km, 1 hour, 29 minutes
Hannover approx. 150km, 1 hour, 25 minutes

By train:
Leipzig approx. 1 hour, 2 minutes
Berlin approx. 1 hour, 58 minutes
Hannover approx. 1 hour, 49 minutes

Bus and railway information:

Mobile in Saxony-Anhalt:
Travel conveniently by train with the attractive range of rates from DB Regio AG

“Hopper Ticket Saxony-Anhalt” – from 7 EUR per person: valid for one day; Monday to Friday from 9 am, all day on weekends; valid in local trains (2nd class) in Saxony-Anhalt and Thuringia; 50km round trip.

“Sachsen-Anhalt Ticket” – from 21 EUR: up to 4 fellow travellers pay 3 EUR per person; valid from Monday to Friday from 9 am, all day on weekends; valid in the local trains in Saxony-Anhalt, Saxony and Thuringia.

Status of rates as of Nov. 2012; subject to changes.


IMG Investment and Marketing Corporation Saxony-Anhalt

Bettina Quäschning

(Authorized Officer)

Am Alten Theater 6

D - 39104 Magdeburg

Fon: +49 (0) 391 568 99 0

Fax: +49 (0) 391 568 99 51