If the design is good, you should barely notice it's there. Or at least this is the case when design changes from being purely about the way a product looks to being a process in itself. A process in which objects are adapted and improved based on the needs and expectations of people and the environment. Design is no longer just about having a good look, but about serving a function, providing a solution and fitting into a system. Paradoxically, design should stand out by not standing out. In Germany you can discover a world of design, brands, studios and universities – all of which shape our lives and our futures.
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