Traditional Sorbian costume. High fashion with heritage.
  • Jägermeister from Wolfenbüttel
    Jägermeister from Wolfenbüttel ©Mast-Jägermeister SE
Traditions and customs from A to Z

Jägermeister. A global phenomenon, born in Wolfenbüttel.

Jägermeister is a herbal liqueur that is made and bottled in the Lower Saxony town of Wolfenbüttel, where the firm also has its headquarters. The recipe dates back to 1934 and exports began in the seventies. Today Jägermeister is available in over 80 countries worldwide. The key ingredient (the special mixture of 56 different herbs) is produced exclusively in the Wolfenbüttel factory, which can be visited on a guided tour.

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