Sales Guide Germany from A to Z
  • Hamburg panorama
Hamburg Tourismus GmbH

Hamburg portrait

A distinct maritime character and international outlook make the Hanseatic City of Hamburg one of Europe's most popular destinations. Urban sparkle and natural beauty are two major items of Hamburg. The city boasts a wide range of hotels, restaurants, theatres and shops, sandy beaches, the Alster, a buzzing port district and landmarks reflecting more than 1,200 years of history.

In addition, the port, the canals and the Alster lake give Hamburg a wonderfully maritime feel. From the beaches, quays and moorings to the luxury cruise liners, container-laden behemoths and lovingly restored museums ships, this international port city has so much to offer and will give you a yearning to experience more.

Fashion and the arts are flourishing in Hamburg. Its chic shopping arcades, high-end boutiques and antique stores are perfect for indulding in retail therapy. For the evening, there are over 300 venues featuring concerts, variety, comedy and theatre, as well as international smash-hit musicals. The Elbphilharmonie concert hall, the new landmark in the HafenCity will open on the 11th of January, 2017 and will attract music enthusiasts from all over the world.

For a night out to remember, hit the clubs, cafés and bars along the Reeperbahn, Hamburg's legendary party mile. Other Hamburg events with a big party factor include the Alstervergnügen festival, the annual Port Anniversary, the Fish Market, the Japanese Cherry Blossom Festival, the many Christmas markets with their festive charm and the Hamburger DOM - Nothern Germany's biggest funfair. The vibrant metropol on the Elbe River counts as one of the ten largest seaports worldwide: every year more than 10.000 ships, among container vessels and most exclusive cruise lines come into the harbour. Every other year thousands of visitors come to see the spectacular "Hamburg Cruise Days", where the fascination of cruise lining comes alive onshore as well as offshore. The harbour, dipped into blue lights, offers maritime markets with culture, music, culinaric highlights and an impressive cruise liner parade accompanied by traditional boats and fireworks.

More information can be found here.


Hamburg Tourist Board (HTB) is the local service provider for the consumers and the tourism industry. Our customers' wishes and requirements are centre-stage for all our sales and marketing activities.

The Hamburg CARD and the Hamburg CARD plus region
The Hamburg CARD provides free traveling in the Greater Hamburg area within the public transport system of the Hamburger Verkehrsverbund (HVV). The Hamburg CARD also gives discounts up to 50% on more than 150 touristic sites and attractions, e.g. museums and harbour, Alster and city tours. The "Hamburg CARD plus region" expands the range of services to the metropolitan area. Lüneburg and Stade in Lower Saxony and rural areas in Schleswig-Holstein are included in this type of Hamburg CARD.

Holiday Packages, Hotel reservation and Event tickets
Hamburg packages range from musical to special family offers and event holidays such as the Port Birthday. The Hamburg Tourist Board arranges packages for individuals and groups. Furthermore the HTB also provides customised offers and specials for hotel accommodation in over 200 hotels in Hamburg and the metropolitan area. Numerous exhibition, theater and music data are provided in the event database as well as in the application "Veranstalungen Hamburg".

Annual marketing themes by the Hamburg Tourist Broad 2015-2016
2015: Hamburg - Metropolis of Culture2016: Elbphilharmonie concert hall and UNESCO World Heritage Site "Speicherstadt, Kontorhausviertel with Chilehaus"

Cultural Highlights

Highbrow, energetic or off-beat? Hamburg’s multi-faceted arts and entertainment scene has something for everyone.

Cultural world-class highlights
Hamburg has not one but three major orchestras. The Hamburg Philharmonics is the resident orchestra of the State Opera House and appears regularly at the Laeiszhalle, as does the NDR Symphony Orchestra and the Hamburg Symphony Orchestra. The Hamburg State Opera, Germany’s first public opera house, has purveyed culture of the highest calibre since 1678. Culture fans are eagerly awaiting the opening of the Elbphilharmonie concert Hall, the spectacular new concert venue in HafenCity which will be opening on 11th of January, 2017. The distinctive building with its wave-shaped roof will be Hamburg's new landmark overlooking harbour on the banks of the Elbe River.

From Old Masters to Dadaism and Pop Art
In Hamburg’s Deichtorhallen, two former market halls, art lovers can admire modern works from Andy Warhol to Marc Chagall alongside pictures by famous photographers. But it’s not just the Deichtorhallen that is responsible for Hamburg’s outstanding reputation in the realm of art and culture. The city’s Kunsthalle is one of Germany’s most important art galleries. Its first-class collection ranges from medieval altarpieces to leading exponents of contemporary art. On the subject of art, the Bucerius Kunst Forum must also get a mention. Its four exhibitions per year mean even repeat visits always have something new to offer.

The warehouse district arouses curiosity about history
Since july 5th 2015 the warehouse district "Speicherstadt" and the "Kontorhausviertel" are listedt on the UNESCO World Heritage list. The area consists of the largest historic warehouse complex in the world and presents itself as a lively cultural quarter which combines past and present. Europe's oldest office buildings where built in the bordering "Kontorhausviertel", the famous Chilehaus being one of these beautifully decorated red-brick buildings which are so typical for Northern German architecture. Hamburg’s museums prove beyond doubt that history and learning don’t have to be dull, dry or dusty. At Spicy’s Spice Museum, for example, smelling, tasting and touching are expressly encouraged and a visit to the International Maritime Museum, is even both exciting and educational. The world’s largest private collection of maritime paraphernalia tells of explorers, conquerors, captains and crews.
Not only does Hamburg bring history to life, it also helps people to discover it for themselves. BallinStadt Emigrant World put visitors in the shoes of the many emigrants who once departed from Hamburg’s shores. The Miniatur Wunderland in the historical warehouse district is a sheer pleasure for young and old alike. It is home to the world’s largest model railway, whose lovingly created landscapes and intricate details have to be seen to be believed.

Where the king of lions does the honors
Hamburg has no fewer than four major theatres that stage exhilarating musicals. The city is Germany’s number one destination for shows that combine thrilling choreography, toe-tapping songs and unreserved fun.
All the world’s a stage in Hamburg: theatre from the traditional to the innovative classic plays, traditional German theatre and modern productions – theatregoers are spoilt for choice in Hamburg. Various theatres have the right offer to everybody’s taste.

Health, Active and Nature

Healthcare in Hamburg
Hamburg is acknowledged as bing one of Europe's leading centres for medicine. The city's more than 50 hospitals play their part in this, offering international top-class medicine and enjoying an outstanding reputation.

Around the Alster
The big lake in the heart of the green Hanseatic City is a paradise for yachtsmen, oarsmenand paddlers alike. The Alster Lake with a circumference of 7.6 km originating from the 13th Century is a popular meeting place for recreation, joggers and walkers alike. Paddling, rowing or sailing: Hamburg offers many delightful perspectives. You can find boat rental businesses at the Outer Alster, at the Alster itself, at the Alstercanal, in addition, at the Goldbek -, Isebek- and Osterbekcanal. Also a nice walk around the Alster is worthwhile because some of the most sought-after residential areas of Hamburg are located around it and also the well-known Atlantic hotel.

Planten un Blomen
The “Alten Wallanlagen” the old Town Ramparts and the famous “Planten un Blomen” are situated in the middle of the city – a wonderful green leisure area with a botanical garden, tropical green house and the biggest Japanese garden in Europe. If you follow the man-made stream at the entrance to the park at “Millerntor” you will reach the park lake which has at certain times in the evening an illuminated fountain organ, playing in time to a piece of classical music. From May to September water games take place here by day and in the evening there are coloured illuminated fountain concerts.

Stadtpark (City Park)
When the weather is nice there is a lot of action on the fields of the City Park. Here young and old come together to play football, have a picnic, a sunbath or have a trip on the Park Lake in a pedal or a rowing boat. The City Park also has an Open-air concert “hall” with many international artists and bands performing there. It also has one of the oldest Planetariums in the world. Nowadays it is equipped with the most modern projectors. The Planetarium itself shows presentations and simulations, also theatre acts and music shows are regularly performed.

Elbe Beach
On sunny days the shore at Oevelgönne beneath the Elbchaussee is as crowded as the Copacabana. The place to see and be seen is one of the cafes or beach clubs on the water’s edge. There they all enjoing life by cool drinks, delicious food and a fantastic view to the Port of Hamburg.

StadtRad Hamburg – bike rental
Discover the world’s most beautiful city under your own power: on one of the racy red bikes belonging to Hamburg’s new StadtRAD bike rental system. Some 148 rental points and 1.800 bicycles are located at numerous rapid transport (S-Bahn) and underground (U-Bahn) stations in the extended inner city area as well as in larger residential and business areas and at important leisure and tourist attractions.
For an overview of all rental points and registration options please visit

Golfing in the city
The region around Hamburg is a real golfer's paradise - with some of the most beautiful courses in Germany, excellent transport links and an exceptional choice of golf hotels. 9 of Germany's best 50 courses are located in the Hamburg golfing region - including the front runner which has reveived nummerous awards in recent years. More information can be found here.


The Hamburg Convention Bureau GmbH
The Hamburg Convention Bureau GmbH (HCB) is the central marketing organization and lobby group for Hamburg as a congress and event location. The HCB markets Hamburg both nationally and internationally as a location for congresses, conventions, incentives and events, and is the first port of call for all customers planning events in the Hamburg metropolitan area.

Our services in detail
We see ourselves as a one-stop office for event planners who wish to hold events in Hamburg. To ensure their success, we offer individual services from one source, and would be happy to support you as an independent contact when you search for locations, hotels, caterers, PCOs and event service providers of all kinds in Hamburg.

We can support and/or provide you with information on the following:

  • Official congress and event applications in Hamburg
  • Location search in the Hamburg metropolitan area
  • Convention and congress locations
  • Special event locations
  • Accommodation availability
  • Arranging contacts with competent service partners (agencies, caterers, PCOs and technical service providers)
  • Culinary highlights
  • Site inspections
  • Fringe and recreational programs
  • Pre- and post-convention tours
  • Incentives
  • Transfer services
  • Certified tour guides
A good network of partners in the city will provide you with all information needed from one source.

Hamburg Convention Bureau GmbH
Wexstr. 7
20355 Hamburg

Phone +49 40 30051-610
Fax +49 40 30051-618

Group Offers

Hamburg for groups
You want to discover Hamburg with your school, your club, your company? Travelling with others is more pleasant and also cheaper, and Hamburg - the gateway to the world – offers reasons enough to visit the Hanseatic City again and again.You are in good hands with the Hamburg Tourist Broad experts. We’ll give you advice, we’ll plan your trip for you and find you the right city guide (guide services can be offered in 15 languages) to make your trip to Hamburg a complete success and an unforgettable experience for each participant.

Group tour operators can find hamburg's huge offer of blocks and hotels for groups in the new group brochure

Take advantage of our expertise:

  • Attractive group rates
  • Hotel recommendations
  • Placement of city guides
  • Ticket Services
  • Chartering of buses, launches and passenger ships
  • Individual all inclusive offers
  • Personal services
With as few as 10 participants you can already start saving with our group rates.

Contact Group Department
Phone: +49 40 30051233E-Mail: For more informations please check our website.

Barrier-free Travel

Hamburg is a welcoming city which welcomes visitors from all over the world with hospitality and helpfulness. We attached useful information and links to plan your stay in Hamburg according to your requirements. Further information can be found here.

Transport – Getting from A to B without a Hitch
The local public transport company HVV provides excellent service for mobility-impaired visitors. Are you planning to arrive in Hamburg by plane? Hamburg Airport offers a special service for flight passengers of restricted mobility. If you are travelling by train on Deutsche Bahn you can also get help with planning your train journey to Hamburg from the MobilitätsServiceZentrale.

Hotels without barriers
Barrier-free rooms and disabled-friendly service are available in many hotels in the hanseatic city. You are welcome to book your accommodation conveniently online and enter “disabled-friendly” as criterion or obtain information by ringing our Hamburg Hotline.

Eating Out: Dreamy Delicacies
Hamburg is a confluence of worlds – so you can enjoy specialties from all over the globe here. With our Restaurant Guide you can browse through Hamburg’s wealth of restaurants and cafés to find those with disabled-friendly service and your favourite cuisine too.

Theatre, Shows and a Whole Lot More
We don’t want 100 stairs to come between you and an enjoyable night at the theatre. With our information, there’s nothing more to stop you enjoying culture. Our event search will help you to find current plays and shows. You can find further information here.

The website barrier-free travel is under construction and will be accessible soon.

Social Commitment / Green Travel

Hamburg has been proving for years that living in a big city is no impediment to having natural beauty on your doorstep. It is therefore no surprise that the “green city by the water” enjoys an excellent reputation around the world. Hamburg is widely recognised as a pioneer in matters relating to climate protection, green policies and sustainability. In addition to high-profile projects, many smaller initiatives are helping to make Hamburg more environmentally friendly. Which is why you’ll see some hydrogen-powered buses gliding noiselessly, but most importantly emission-free, through Hamburg’s streets. The FCS Alsterwasser steamboat also transports its passengers without emissions. The world’s first hydrogen-powered passenger ship has been in operation here since 2008. Also in 2008, Hamburg launched a campaign encouraging people to leave their cars at home and get on their bikes. As a result, more than 1,800 bright-red StadtRäder cycles are available for locals and visitors to hire at more than 148 stations throughout the inner city area. Hiring a bike is very easy: simply register at any hiring station, pick up a bike, and turn it back to a station of your choice.

Price Conditions

Hamburg CARD
Your convenient discovery ticket for free travel on public transport and discount on entrance fees.
From 9,50 € enjoy free travel on public transport in the Greater Hamburg Area and up to 50% discount on more than 150 attractive offers:

  • Discounts on harbour and alster cruises and sightseeing tours
  • Discounts at places of interest, attractions and in museums
  • Discounts at musicals and theatres (at the box office)
  • Discounts in restaurants on souvenirs

Packages start from 59 € person/night Hotel

Up-to-the-minute rates, reservation free of charge: Book your hotel in Hamburg with specialists.For enquiries or bookings please visit or contact the Hotline on:+49 (0)40 - 300 51 30


Hamburg Tourismus GmbH

Wexstraße 7
20355 Hamburg

Phone: +49 (0)40/300 51 300
Fax: +49 (0)40/300 51 333