Sales Guide Germany from A to Z
OUTLETCITY METZINGEN - Exclusive shopping experience

Fancy a unique meet & greet with Giorgio, Ralph, Jimmy, Miuccia and Tommy in the home town of Hugo Boss?

With more than 70 premium and luxury brands OUTLETCITY METZINGEN offers an incredible date with the stars of the fashion scene. The glamorous star cast from A like "Armani" via P like "Prada" to Z like "Zegna" was joined by the luxury labels Gucci and Porsche Design lately.

The brands present themselves mainly in flagship outlet stores which shape the urban townscape with their award-winning architecture. Whether looking for business wear or casual clothes, every customer will have a successful shopping experience thanks to the wide choice of fashion and lifestyle products which is even more enjoyable with prices reduced by up to 70% off the RRP throughout the year.

The picturesque town Metzingen 30 km south of Stuttgart and about 2 hours from Frankfurt, Munich and Zurich is one of the most successful factory outlet locations in Europe with approximately 3.5 million visitors from 185 nations every year. The reason for this success lies in the traditional past of the town as a center of textile industry and hometown of Hugo Boss. Surrounded by historic buildings and centrally located, passion for urban development meets contemporary issues: fashion, architecture, lifestyle, design, culture and culinary art. The small town with its historic center worth seeing is embedded in a biosphere area, a centuries-old wine growing tradition and first-class catering invite visitors to stay.

In addition many exclusive events make a visit to OUTLETCITY METZINGEN a highlight the whole year round.


The flagship stores of OUTLETCITY METZINGEN offer international luxury and premium brands with year-round price reductions from guaranteed 30 up to 70% (Compared to the former recommended retail prices).

Adidas / Reebok, Armani, Bally, Bogner, Burberry, Calvin Klein, Car Shoe, Church's, Coach, Crocs, Desigual, Diane von Furstenberg, Diesel, Ermenegildo Zegna, Escada, Esprit, Falke, Fossil, Gucci, Guess, Hackett, Hogan, Hugo Boss, Jack&Jones, Jimmy Choo, Joop!, Kipling, Lacoste, Levi's / Dockers, Lindt, Loro Piana, Mark O'Polo, Max Mara, Michael Kors, Milka, Missoni, Miu Miu, Moncler, Napapijri, Nike, Oakley, Peak Performance, Petit Bateau, Polo Ralph Lauren, Porsche Design, Prada, Puma, s.Oliver, Samsonite, Schiesser, Seidensticker, Sigikid, Strellson, Strenesse, Superdry, Swarovski, Swatch, The North Face, Timberland, Tod's, Tom Tailor, Tommy Hilfiger, Vero Moda, Windsor, WMF, Wolford, 7 For All Mankind and more...

Our shopping guide with a detailed list of all brands and a map can be downloaded online on our website

TAX-FREE-SHOPPING: Visiting shoppers from countries outside the European Union can save up to 19% thanks to tax-free shopping.


Exclusive events and monthly themes make your visit to OUTLETCITY METZINGEN a unique experience all year.All dates and events are available on

Hotel packages
Selected hotels in Metzingen, Stuttgart and the region offer special "OUTLETCITY METZINGEN shopping packages" with benefits for shopping tourists.

Shopping Shuttle
The Shopping Shuttle connects OUTLETCITY METZINGEN with Stuttgart International Airport, the Trade Fair Centre and International Congress Centre of Stuttgart as well as selected hotels with OUTLETCITY METZINGEN shopping packages.

Every Monday, Thursday, Friday and Saturday you can get from Stuttgart to OUTLETCITY METZINGEN and back. Detailed information, schedule and tickets available on

Guided Tours
Guided thematic tours through OUTLETCITY METZINGEN and the historical inner city of Metzingen available on request.

Group Offers

Travel Industry

Establishing professional partner relations with the travel industry is of great concern to us.

As a tour operator you benefit from our years of experience in shopping tourism and a well-organized tourist infrastructure. Moreover, we offer tour operators a broad array of tailored offerings, attractive reductions and the possibility of international collaboration.

We gladly provide planning and organisational support for tailored travel offers – from personalized trips to complete travel packages for tour groups. We are able to make use of a broad tourism network comprising airlines, hotels, restaurants and tourist destinations.

We look forward to your inquiry to


Business Travel & MICE

OUTLETCITY METZINGEN offers business partners and their employees an extensive range of exclusive benefits. Individually or as part of a package, our attractive offers range from gift cards (from €25) and professional guided E-Mountainbike tours through to exciting and unique driving experiences in luxury sports cars.

We will be more than happy to help you with the planning and organisation, and guarantee that your employees and business partners will experience exciting and enjoyable days that they will remember for a long time. One to three day experiences can be booked from €149 per person.


Gift Cards

VIP experience day with limousine and chauffeur

E-Mountainbike Tour with professional Guide

Style Advisor

Attractive hotel deals

Whisky Walk at the Swabian Alb biosphere area

We look forward to your inquiry to .

Cultural Highlights

Even after a successful shopping trip there is a lot to discover in and around Metzingen.

The historical town is as original and traditional as the OUTLETCITY is future-oriented. Its welcoming atmosphere is probably largely down to its long history of winemaking.

Appropriately, the town's seven wine presses are its most famous landmark. Other highlights in Metzingen that are well worth a visit include the late Gothic St. Martin's Church and the Old Town Hall. Visitors constantly move in an exciting contrast between small country town idyll and cosmopolitan shopping flair.

The region around Metzingen is dominated by viticulture and agriculture. At the Viticulture Museum and the Fruit-growing Museum, visitors can find out more about both subjects. Both museums offer an interesting and informative insight into the history of wine and fruit-growing as well as the traditional crafts associated with them.

But Metzingen is not only surrounded by charming countryside – there is also a number of interesting towns and cities that are ideal for days out.


Tourist Information
Lindenplatz 4
72555 Metzingen

Tel. +49 (0)7123 925326

Opening hours:
Monday – Friday from 10 a.m.–8 p.m.
Saturday from 9 a.m.–8 p.m.

KIDS CAMP – loving child care
Childcare offered for ages 3 – 12 in the KIDS CAMP
at Mühlstraße 1 (Joop! building),
72555 Metzingen.

Tel. +49 (0)7123 9239052

Opening hours:
Friday from 12 a.m.–8 p.m.
Saturday from 9 a.m.–8 p.m.



Postfach 1538
72555 Metzingen

Tel. +49 (0)7123 92340
Fax +49 (0)7123 969825

Physical Address:
Reutlinger Straße 63
72555 Metzingen