Located in the heart of Europe and in the center of the dynamic capital of Germany Messe Berlin offers worldwide unique marketing opportunities.
Based on turnover and growth, Messe Berlin is among the world’s ten leading trade fair companies operating their own exhibition grounds. The company’s wide-ranging portfolio includes five global brands: the International Green Week Berlin, ITB Berlin / ITB Asia, IFA, InnoTrans and Fruit Logistica Berlin and Hong Kong.
In addition to its in-house workforce of more than 700, through its activities Messe Berlin secures employment for around 25,000 people. With retailers turning over more than 200 million euros, hotel overnights equalling 2.4 million, cab rides numbering more than two million and visits to restaurants over two million, business in the German capital receives a substantial boost from the events organised by Messe Berlin. As such, Berlin and Brandenburg are among the largest employers as well as a driving force of the local economy and tourism. Every year 30,000 media representatives from Germany and abroad report on events in Berlin. In terms of the media coverage it attracts Messe Berlin is one of the capital’s most important ambassadors.
ITB Berlin at a glance
ITB Berlin is the leading trade show for the worldwide travel industry, with over 110,000 trade visitors, of whom about 40 % come from abroad. In 2011 attendance totalled 170,000 on an overall display area of 160,000 square metres on the Berlin Exhibition Grounds. Each year sales in excess of six billion euros are generated at ITB Berlin, which not only provides an accurate picture of the state of global travel industry but is also a major media event.
During the five days of ITB Berlin new trends are being established for an industry that employs over 100 million people worldwide, making it certainly one of the world’s largest and most important growth sectors. Tourism products are clearly arranged on a geographical basis and according to specific market segments. Moreover, with its’ ITB Berlin Business Travel Days, ITB Berlin gives particular prominence to Business Travel and MICE. Products and services are being displayed by over 11,000 companies from more than 180 countries, representing the entire value-added chain of this industry. During the weekend Messe Berlin invites the general public from Berlin and Brandenburg to attend ITB Berlin, which is also one of the most interesting test markets anywhere in Europe.
ITB Berlin stages one of the world’s largest and most important specialist convention, attended by more than 12,500 participants from all over the world in 2011. Each year the ITB Berlin Convention was able to build on its position as the leading think tank of the global tourism industry. It is the ideal platform for dialogue with the tourism industry.