The Porsche Museum in Stuttgart – architecture: engineered

Welcome to the Travel Destination Germany

Incoming and Brand Summit 2016

December 8./9., 2016 at Sheraton München Arabellapark Hotel

The Germany brand is extremely well positioned in the global tourism market, but travel patterns are changing. How will this affect the competition between destinations? How will Germany position itself in the future?

International travel and marketing experts will be discussing market research findings and best practices in Germany with opinion leaders from 18 countries. Interactive tools such as VoxR will enable delegates and the panel to directly interact with each other.

Afterwards you have the opportunity to go on a post-convention tour to experience at first hand what Germany has to offer as a travel destination.


Here you can find the most important information regarding the summit schedule and the optional post-convention tours that follow.

Getting here

The four-star Sheraton Munich Arabellapark Hotel is located a few minutes’ walk from the English Garden and is about six kilometres from Munich’s main train station. You can get to this hotel on public transport in around 20 minutes (U4 from Hauptbahnhof to Arabellapark).
The drive from the airport takes around 30 minutes.

We have reserved overnight accommodation for you at the five-star Westin Grand Munich Hotel
close to the conference venue.

On the evening of the first day (8 December) a shuttle service will take you to and
from the get-together at BMW Welt.

Sheraton Munich
Arabellapark Hotel (four-star)

Arabellastraße 5
81925 Munich
+49 (0)89 92320
The Westin Grand Hotel (five-star)
Arabellastraße 6
81925 Munich
+49 (0)89 92640
BMW Welt
Am Olympiapark 1
80809 Munich
+49 (0)89 125016001

The event will feature many interactive elements that will enable delegates to contribute to the dialogue:

During the event you can access the summit’s VoxR page on your smartphone (Wi-Fi is available) and then simply send ideas and questions via your device.

There will also be a special engagement room to encourage the exchange of ideas and information.

Discover Travel Destination Germany

After the event you can discover the tourism highlights for yourself.
You will find ideas for trips, further infomation and lots of photos here.


If you have any questions regarding the event please do not hesitate to contact us:

German National Tourist Board (GNTB)
Beethovenstraße 69
60325 Frankfurt/Main
+49 (0)69 974640
+49 (0)69 751903