BAVARIA … where a holiday becomes an experience

BAVARIA TOURISM (by.TM) is the official marketing company for the Bavarian tourism and leisure industry. Under the umbrella brand Bayern, the company offers the entire range of tourism services in the State of Bavaria. All marketing acitivities run under the umbrella brand claim "Bavaria - traditionally different". The main focus here is the communication of the authentic stories about Bavarian personalities and their way of life. They show Bavaria in a traditional yet modern light, and embody the distinctiveness of Bavaria as a travel destination. All stories can be found on the main website in the syle of a travel magazine, and are communicated through all other channels of by.TM

The sub-brands Kinderland Bavaria and the hotel brand Sightsleeping also guarantee target-group-specific offers for connoisseurs, families, and culture lovers. In this way, the marketing company can work with all the Bavarian tourism partners, offering guests from all over the world a range of attractive and varied travel ideas.

Magnificent Alpine scenery, beautiful rolling hills, fairytale rivers and lakes all add up to making Bavaria Germany's most popular holiday state.

Located right at the very heart of Europe Bavaria is the perfect all-year round travel destination for guests from all over the world. Just see for yourself the wealth of opportunities Bavariahas to offer your customers.

  • UNESCO world heritage sites
  • The wonders of nature: Bavaria – a land of mountains, forests, rivers and lakes
  • Countless outdoor and sports activities in a perfect natural setting
  • Fairytale castles in magical scenery
  • Joie de vivre: Bavaria’s dynamic cities ready and waiting to welcome you
  • Bavaria – the land of world class opera, theatre, museums, musicals and festivals
  • Four different regions: Bavarian Alps in the southern regions of Allgaeu and Upper Bavaria, the low mountain ranges and forest of East Bavaria and Franconia.
  • Fabulous shopping and a vibrant nightlife too good to be missed
  • Fantastic family-friendly accommodation
  • Romantic honeymoon specials for a holiday of a lifetime
  • Broad variety of international cuisine
  • Excellent price-performance ratio

Facts and figures
English name: Bavaria
German name: Bayern
Local capital: Munich (München)
Inhabitants: 12.9 million (2016)
Area: 70,549 km2

Bavaria is the largest of Germany’s sixteen federal states. The state is divided into seven administrative regions. Bavaria’s largest cities are Munich and Nuremberg. Six others have populations greater than 100,000. With a GDP of € 594 billion in 2017 the State of Bavaria ranks well up among the leaders.

Bavaria is Germany’s most popular holiday destination. In 2018 more than 39.1 million guests arrived and about 98.7 million overnight stays were counted.

Bavaria consists of four different regions. For more information:
Franconia (north):
Eastern Bavaria (east):
Upper Bavaria (south):
Allgäu/Bavarian-Swabia (west):

More information:

Towns, Cities and Culture

The Bavarian Department of State-owned Palaces, Gardens and Lakes is responsible for all-in-all 45 palaces, castles and residences, 27 historic gardens and 21 lakes, including Neuschwanstein Castle, Würzburg Residence and the Imperial Castle of Nuremberg. Information at:

The diversity of Bavarian cities attracts an ever-increasing number of visitors every year. Whether you choose to visit the metropoles of Munich or Nuremberg or one of the numerous smaller historical towns… each Bavarian city has its own individual charm that never fails to delight.

Metropolitan flair and rural charm, Alpine roughness and high tech, beer gardens and haute cuisine, opera and night clubs: it is this very special “Munich mix” that attracts visitors from all over the world to the Bavarian capital again and again.

Tourist Office Munich:

Nuremberg – an exciting symbiosis of a 21st century city of half a million and a medieval centre. Gothic churches, romantic half-timbered houses and tucked-away courtyards and squares create an unforgettable atmosphere. The city centre is also the venue for such events as the worldfamous Christmas market.

Tourismus-Zentrale Nürnberg:

Founded in 15 BC during the reign of the Roman Emperor Augustus, Augsburg became an important trading town reaching its heyday in the 15th and 16th centuries when the international trading and banking activities of the Fugger and Welser families were at their height.

Regio Augsburg Tourismus GmbH

Regensburg is considered the medieval wonder of Germany – a historic city unique in its degree of preservation of the past two thousand years of city life with listed buildings and monuments of European rank at every turn. The city is of course not lacking in numerous museums and art collections all well worth a visit.

Tourist Information Regensburg:

There are many more cities and cultural highlights to explore, e.g. the UNESCO world heritage fascination in Bamberg and Würzburg, Bayreuth and Richard Wagner, Landshut and Passau in East Bavaria, the city of Ingolstadt (home of AUDI) or Memmingen.

For more information on further cities and highlights have a look at:

Nature and Active

Bavarian Spas – all the best for your Body & Soul
Under the umbrella of the Association of Bavarian Spas more than 70 spas, health resorts, thermal baths and clinics provide the ideal setting catering all year round for all types of needs, where guests of every age can enjoy a true feeling of holistic well-being. Products range from health promotion for the whole family through to medically indicated spa breaks, from medical wellness to burnout prevention. Interdisciplinary teams of doctors, physiotherapists, therapists, psychologists and health workers provide every guest with a tailored program.

More information:

Winter holidays
Alpine skiing, nordic skiing, sled running and snowshoe hiking are just a taste of a wide range of activities. Bavaria is also the right spot for families and those who want to enjoy a more relaxing time during winter season. The Christmas markets in Bavaria's cities, towns and villages are world famous for their unique and romantic atmosphere.

More information:

Outdoors at its Best
“Get out there and enjoy” is Bavaria’s hiking, walking and cycling motto. The beautiful Bavarian countryside and an extraordinary wealth of nature are just waiting to be explored. Bavaria is a cornucopia of woodlands, lakes and meadows, rivers and forests, and unspoiled nature.

More information:

Camping in Bavaria ranges from either Europe-wide recognized five-star installations with many wellness supplies or pure country life with “Camping on a Farm”.

More information:

Barrier-free Travel

Hospitality has a long traditiom in Bavaria. Experiencing this tradition should be possible for all of our guests. As such, our objective is to be able to offer relaxing holidays in Bavria to all guests. This includes the provision of services by Bavarian operators for mobility-impaired guests and for guests who are unable to do all activities.

We wish to serve as a source of inspiration for a holiday without limitations and to help you to feel at home in Bavaria.

For further information:

Social Commitment / Green Travel

Climate protection
In Bavaria Climate Protection and fantastic holidays do not count out: enjoy swimming lakes with drinking water quality, accommodations with official environmental seal from the Bavarian state government, over 100 supra-regional cycle tracks and a cuisine spezialized on regional products.

In Munich, electric cars are beginning to become more popular and as a consequence lower the emission and polution of the air in the city.

Even during your journey you can save the climate:

German Alpine Association tips – ecologically responsible ways to explore the mountains. The German Alpine Association has a wealth of tips on hand to help you be as ecologically aware as possible whilst in the mountains.

Further information is available at:

ECOCAMPING – Holidays in the countryside The ECOCAMPING UMWELTMANAGEMENT accolade lays great store in a reduction of waste, drinking water savings and ecologically friendly cleaning methods advocating climate-protecting measures. Many of the camping businesses are already focusing on renewable energies.

Further information is available at:

The “DB Eco Program” projects aim at achieving climate protection. The Deutschen Bahn’s “DB Eco Program” includes exemplary projects that all contribute to CO reductions.

Further information is available at:

By using the right driving technique you can save up to 25 % of your fuel consumption. It is possible to train this at more than 70 ADAC certified driving schools:

More information:



the official marketing agency

Arabellastrasse 17
81925 München

Tel.: +49 (0)89 21 23 97-0
Fax: +49 (0)89 21 23 97-99


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