German Wine Institute – all about German wines and their regions
The German Wine Institute (Deutsches Weininstitut - DWI) is the central communication and marketing organisation of the German wine industry. It is an umbrella organisation for all players of the industry and promotes Wines of Germany on a global scale.
Therefore, DWI supports the work of individual wine makers, wine associations (Genossenschaften), cellars and merchants alike. The aim of the German Wine Institute is to continiously enhance image, quality and sales of fine wines from the 13 wine-growing regions of Germany.
Headquartered in Bodenheim near Great Wine Capital Mainz, the institute currently has some 40 employees and operates thirteen German wine information offices worldwide, including London, New York and Toronto.
The DWI promotes German wines through numerous communication channels: it organises and realises press trips, public relation activities, advertising campaigns and events. The German Wine Institute also gives presentations at trade fairs, organises training courses and seminars and conducts market research. It assures consumers that quality-certified wines from all 13 German wine regions are among the world’s best.
Key aspects of DWI communications are the uniqueness of German winegrowing (cool climate zone), the global significance of German viniculture and the promotion of wine tourism as well as cultural and culinary life.
German wine growing regions:
German wine differs from wines of other countries — it's light, lively and fruity, thanks to Germany's unique climatic and geological conditions. With the exception of Saale-Unstrut and Sachsen in the east, the wine-growing regions are concentrated in the south and southwestern part of Germany. They are among the most northerly wine regions in the world and straddle the border between the humid Gulf Stream climate of the west and the dry continental climate of the east.
The long growing season and moderate summer temperatures bring forth filigree wines that are relatively low in alcohol. The diversity of German wine stems from the many soil types and grape varieties — there is no "uniform" type or style of German wine — and this diversity is reflected in Germany's 13 wine-growing regions.
More information: www.germanwines.de
Tel: +49 6135 / 9323 - 106
Informationsbüro Deutsche Weine
Phone +41 44 5200340
Fax. +41 44 5200343