Traditional Sorbian costume. High fashion with heritage.
  • Steiff Museum, Steiff petting zoo
    Steiff Museum, Steiff petting zoo ©Margarete Steiff GmbH
Traditions and customs from A to Z

The teddy bear and the American president.

The teddy bear has its origins in the town of Giengen an der Brenz, where Margarete and Richard Steiff ran a felt goods business. A small pin cushion made in 1877 in the shape of an elephant became one of the world's first cuddly toys. And it helped launch an idea that went on to conquer the world. The breakthrough came in 1902: a bear with movable arms and legs. It proved to be especially popular in the US, where it was named after the president at the time, Theodore (Teddy) Roosevelt. Back in Giengen an der Brenz, the Steiff Museum plots the fascinating history of the teddy bear.

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