09 March 2018
Barrier-free Tourismus Day, ITB Berlin

The seventh Barrier-free Tourism Day took place from 10.30am to around 3pm on Friday, 09 March 2018 at the ITB travel fair in Berlin (CityCube, Level 1 - hall A5).
The main topic of the event was “Barrier-free active holiday / accessibility in rural areas”.
In panel discussions and talks, experts focused on the relevant issues from various different perspectives. A wide range of real-life examples were presented that demonstrated how to develop and market barrier-free products and services.

Barrier-free traveling has increasingly become an indicator of quality for tourism services and a competitive advantage for destinations. Currently, about 140 million people with different requirements on accessibility live in the European Union (Source: GfK). Due to the demographic change, their number will rise significantly in future. This key task facing the tourism industry is a feature of the Barrier-free tourism day.

At this, about 200 visitors attended 7th „Barrier-free Tourism Day“ organized by the German National Tourist Board (GNTB) and its cooperation partner “Tourism for All Germany – NatKo”, including representatives from the world of politics as well as from the international travel industry, experts, universities and journalists.

The event was financed by the Federal Ministry of Economic Affairs and Energy based on a decision of the German Bundestag.

The association "Barrier-free Destinations in Germany” and the interstate working group “Tourism for All” of the Federal States of Germany and the Messe Berlin supported the event.

Schedule for the Barrier-free Tourism Day at the ITB on 09 March 2018 in the CityCube Berlin, level 1, hall A5


Daniela Wiesler-Schnalke, DW Akademie, Head of Media Training


Olaf Schlieper, German National Tourist Board, Innovations Manager


Iris Gleicke, Federal Government Commissioner for Tourism


Carsten Cossmann, ADAC e.V., Head of Tourism

Panel discussion

Christian Mayer, TourismusMarketing Niedersachsen GmbH, Project Leader Sustainability, Travel for All, Health Tourism, City Break Tourism

Dr. Rüdiger Leidner, National Coordination Board Tourism for All (NatKo), board member

Francisco Garrido, International accessibility expert (Spain)

Dr. Ulrike Regele, Association of German Chambers of Industry and Commerce (DIHK e.V.), Department for the Service Sector, Infrastructure and Regional Policy, Head of Trade and Tourism

Robert Hänzel, Head of ElsterPark Brandenburg

BREAK with networking

Opportunity to talk to the experts


The 2018 Wheelchair Basketball World Cup in Hamburg
- an accessible and inclusive event in a class of its own

Anthony Kahlfeldt, WM 2018 Rollstuhlbasketball gGmbH, Chief Executive Officer


Barrier-free travel with TUI – more than just the standard package

Manuel Wilke,TUI Deutschland, Head of Special Service


One destination's integrated approach to accessibility.'

Harald Gmeiner, Alpine region of Tegernsee and Schliersee, Chairman


Youth hostels and inclusion: 'The community experience' – for everyone

Bernd Dohn, German Youth Hostel Association, Chief Executive Officer


Barrier-free boating holiday - self-drive holidays on a houseboat'

Harald Kuhnle, KUHNLE-Tours GmbH, Managing Director

Peter Krause, Ruppin Lakes Tourism Association, Managing Director



'The continuous development of the Travel for All system'

Rolf Schrader, German Seminar for Tourism (DSFT), Managing Director

3.00 - 3.10pm

Closing remarks

Annerose Hintzke, National Coordination Board Tourism for All (NatKo), board member

From 3.20pm
End of the day's activities and networking

Opportunity to talk to the experts

Speakers at the “Barrier-free Tourism Day” 2017

The event offered top-class speakers in fields of politics, tourism, associations and specialist organisations. In presentations and panel discussions, they provided valuable impetus on barrier-free tourism. During the breaks and after the event, participants had the opportunity to engage in networking and to directly exchange views with the experts.

Overview of the Speakers

Access & Service

Access to the venue

The 7th Barrier-free Tourism Day takes place in the CityCube Berlin in hall A5. The CityCube Berlin was inaugurated in May 2014. Being a multifunctional venue for trade fairs, conferences and events, it is one of Berlin’s new figureheads.

The venue of the barrier-free tourism day is accessible (partly via elevators) via the entrances “Messedamm“ and “Jafféstraße”, the premises of the fair and from a passageway to hall 7. The venue “hall A5” is located at level 1, directly next to the entrance “Jafféstraße”.

20 disabled car parking spaces are availabe on the car parking space „Messedamm“ in front of the CityCube Berlin. Moreover, the trainstation “Messe-Süd” is located in close proximity to the CityCube Berlin.

Admission to the CityCube Berlin to the barrier-free tourism day is free of charge. In case you additionally wish to visit the ITB Berlin fair, you’ll need to purchase a Trade Visitor Ticket.

Handicapped persons have to purchase a ticket as well if they want to visit the ITB Berlin fair.

Admission for accompanying persons is free.

Barrier-free event

As the event is barrier-free in all terms, we provide consecutive, simultaneous and written interpreting services using qualified professionals. The event will be held in English and German (simultaneous interpreting provided). The simultaneous interpreting can be listened to with headphones, which will be provided at the entrance free of charge.

The venue will provide sufficient space for wheelchair users. Handicapped lavatories are located in close proximity to the hall A5.

Assistance dogs are allowed on the premises. Please note that the dog owner has to carry a certification.


In the foyer close to the entrance “Messedamm”, you’ll find a snack bar with savory snacks, pastry and drinks. This area can be reached in a few minutes time and is accessible via elevators and escalators (see orientation map).

With the friendly assistance of

Barrier-free control

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