Media Lounge

The German National Tourist Board (GNTB) offers media representatives the following publications:

  • News from all GNTB destinations worldwide in the form of press releases.
  • The contents of the GNTB's thematic campaigns are available as press kits under Campaigns.

Press releases

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Press Releases from International Offices

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Campaigns

The German National Tourist Board (GNTB) promotes the diversity of Germany as a travel destination with campaigns all over the world. Here you will find Press release on the GNTB's campaigns.

Cultureland Germany

Berlin: James Simon Gallery on Museum Island by architect David Chipperfield
Berlin: James Simon Gallery on Museum Island by architect David Chipperfield ©DZT (Dagmar Schwelle)

The “Cultureland Germany” campaign focuses on Germany's unique art and cultural offerings - from the wealth of museums and innovative design concepts to globally acclaimed cultural events and German wine culture.

To Campaign Website

Embrace German Nature

Weserradweg: Couple with ferry bikes take a break at the river;Weserradweg: couple with bicycles take a break at the river;Weserradweg: Couple with bicycles take a break at the Weser
Weserradweg: Couple with ferry bikes take a break at the river;Weserradweg: couple with bicycles take a break at the river;Weserradweg: Couple with bicycles take a break at the Weser ©DZT (Jens Wegener)

With 16 national parks, 104 nature parks and 17 UNESCO biosphere reserves, Germany offers unique natural landscapes. From April 2025, the GNTB is launching the “Embrace German Nature” campaign to promote the wide range of cycling and hiking routes for sports enthusiasts, families and connoisseurs.

To Campaign Website

Simply Feel Good

Man and woman reading a map of Germany while travelling on an ICE train
Man and woman reading a map of Germany while travelling on an ICE train ©DZT (Julia Nimke)

In 2025, the GNTB will continue to promote Germany as a destination with diverse certified offers for environmentally and climate-friendly travel. The “Simply Feel Good” campaign, which has won several international awards, shows how it is possible to enjoy a varied vacation in harmony with the climate and the environment.

To Campaign Website

50 years of the German Fairytale Route

Grimm`s Quest
Grimm`s Quest ©DZT (Shanghai.Berlin / Francesco Carovillan)

The GNTB will be promoting the 50th anniversary of the German Fairytale Route in 2025. This popular tourist trail links various places and regions associated with the life of the Brothers Grimm and their much-loved children’s stories.

To Campaign Website

275th anniversary of the death of Johann Sebastian Bach

Bach Festival in the Paulinum of the historic University Church of St. Paul in Leipzig
Bach Festival in the Paulinum of the historic University Church of St. Paul in Leipzig ©DZT (Gert Mothes)

In 2025, marking 275 years since Bach's death, the GNTB is using digital tools to guide travelers to German sites celebrating his life and legacy. The platform offers details on Bach-related events like festivals, concerts, and exhibitions. A curated playlist introduces visitors to Bach's music, featuring his works and modern interpretations.

To Campaign Website
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