GNTB market research

To get the right answers, you first have to ask the right questions. And in times of constant market fluctuation, this has never been more relevant.

The GNTB's market research specifically concentrates on forward-looking, interlinked surveys in order to provide its partners and all companies within the German tourism sector with meaningful analysis to facilitate professional marketing.

The GNTB's market research activities focus on:

  • permanent monitoring of all inbound source markets;
  • research for theme years with a two to three-year lead-in;
  • systematic analysis of Germany's ten core source markets every five years – with a combined image and efficiency study;
  • studies of themes/trends and one-off studies focused on particular target groups/future growth markets.

Summaries of the individual markets

Summaries of key facts and figures

Incoming Tourism Germany
20162015 201420132012
2011 2010 2009 2008
2007 2006 2005 2004

GNTB forecast


Business Travel Market Germany
2008 2007

Quality Monitor of Tourism in Germany (German only)
2010/2011 2009/2010 2008/2009 2007/2008

The impact of the 2006 FIFA World Cup™

ETC, Internet trends in travel and tourism

Meeting- & EventBarometer Germany

German National Tourist Board (GNTB)
Joachim Scholz
Beethovenstraße 69
60325 Frankfurt/Main
Fon +49 (0)69 97464-137
Fax +49 (0)69 97464-313