GNTB market research

To get the right answers, you first have to ask the right questions. And in times of constant market fluctuation, this has never been more relevant.

The GNTB's market research specifically concentrates on forward-looking, interlinked surveys in order to provide its partners and all companies within the German tourism sector with meaningful analysis to facilitate professional marketing.

The GNTB's market research activities focus on:

  • permanent monitoring of all inbound source markets;
  • research for theme years with a two to three-year lead-in;
  • systematic analysis of Germany's ten core source markets every five years – with a combined image and efficiency study;
  • studies of themes/trends and one-off studies focused on particular target groups/future growth markets.

Summaries of key facts and figures

Incoming Tourism Germany - Facts, Figures, Information
ETC, Internet trends in travel and tourism
Meeting- & EventBarometer Germany


Germany / Frankfurt am Main

Matthias Hickl

Head of Business Intelligence
German National Tourist Office
Beethovenstraße 69
60325 Frankfurt am Main

Phone +49 (0)69 97464-114