Blog and podcast by the Chief Executive Officer of the GNTB

Tourism has many facets. In her blog "From the Desk of Petra Hedorfer" and podcast "On the Mic with Petra Hedorfer", Petra Hedorfer, CEO of the German National Tourist Board discusses and contextualizes current topics.

Opinion Post on the Future of Business Travel

"Events are boosters for innovation and creativity" In a double interview on the occasion of IMEX Frankfurt 2022, Petra Hedorfer, Chairwoman of the Board of the German National Tourist Board, and Ma...

The business impact of the war in the Ukraine

Dear reader, The first quarter is traditionally the time when we receive extensive data that enables us to take stock, review the lessons learned over the past twelve months and adjust forecasts fo...

Podcast Episode 4 - Scandinavia

The importance of sustainability for the incoming business