Blog and podcast by the Chief Executive Officer of the GNTB

Tourism has many facets. In her blog "From the Desk of Petra Hedorfer" and podcast "On the Mic with Petra Hedorfer", Petra Hedorfer, CEO of the German National Tourist Board discusses and contextualizes current topics.

The future of data management for inbound tourism to Germany

Now that the Knowledge Graph has gone live, the critical phase of creating new business models begins. The digital guest in the digital destination will be better informed and will be able to make the...

Six notes on trends in the travel market of the future

A joint post by Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB), and Matthias Schultze, Managing Director of the German Convention Bureau (GCB)

Podcast Episode 7 Tourism as a catalyst for global development goals

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