The German National Tourist Board (GNTB) offers media representatives the following publications:
Apr 24, 2026
Apr 21, 2026
In 2026, the German National Tourist Board (GNTB) places the diversity of urban lifestyles, culinary experiences, sustainable travel offers and Germany’s unique natural landscapes at the heart of its global campaigns, while also spotlighting selected themes tied to major anniversaries and international flagship events.
The campaign “Next Stop: Travel Destination Germany”, delivered in partnership with Expedia, shines a spotlight on Germany’s diverse urban life – from vibrant cities to charming smaller towns. It focuses on authentic encounters, living culture and inspiring visitors to experience Germany in a deeper, more immersive way.
With its “Culinary Germany” campaign, the GNTB positions Germany worldwide as a diverse culinary travel destination. From regional specialities and seasonal produce to its rich traditions of wine, beer and bread, as well as Michelin-starred cuisine, the campaign highlights the close connection between food, culture and hospitality.
With “Feel Good – Experiences that stay with you”, the GNTB continues its successful sustainability campaign and reinforces Germany’s position as a certified sustainable travel destination. The focus is on certified offers for environmentally and climate-friendly travel, brought to life through targeted storytelling and a wide range of communication activities.
To mark the 150th anniversary of the Wagner Festival, the German National Tourist Board (GNTB) is drawing attention to key places associated with the composer – from Leipzig and Dresden to Bayreuth. Complemented by events and travel tips, this creates a rich cultural experience aimed at encouraging international visitors to extend their stay.
With a focus on “Family & Friends in Nature”, the German National Tourist Board (GNTB) presents Germany as a diverse destination for nature-based holidays. The campaign highlights activities such as walking, cycling and water-based experiences, alongside family-friendly attractions including farm stays, wildlife parks and treetop walks.
In the run-up to the International Garden Exhibition 2027 (IGA), the GNTB promotes the Ruhr region as a green industrial destination, drawing attention to the major projects being developed for the IGA as well as the wide range of experiences on offer as part of the exhibition. The campaign creates compelling reasons to visit one of the world’s largest garden festivals, while also showcasing sustainable developments and new tourism offerings across the region.
