61% of international CEOs/Travel Experts on the GNTB Travel Industry Expert Panel have positive bus...
Business Intelligence
Our mission is to support inbound-related business decisions with highly relevant analytics.
We review, analyse and integrate data, identify early signals, and share these with our partners and companies involved in the German tourism industry, through our communication channels. We rely on market research sources that help us to understand tourists in our source markets even better. We ensure proximity to the market by analysing and condensing digitally collected BI data sources with a high number of cases and short lead times.
Latest Market Assessments
2025 Q4 - Incoming Business Climate for Germany rises by 14 points
Germany’s current business situation has strengthened compared to the previous quarter. The six-mont...
Blog and Podcast
Tourism has many facets. In her blog "From the Desk of Petra Hedorfer" and podcast "On the Mic with Petra Hedorfer", Petra Hedorfer, CEO of the German National Tourist Board discusses and contextualizes current topics.
Inbound Travel Trends Germany Dashboard
We report recurring, highly decision-relevant data to our partners, via a visual analytics platform.
The GNTB Inbound Dashboard provides a fast and efficient overview of key inbound tourism data for Germany. It brings together insights on air and overland arrivals, visitor spending, hotel performance, overnight stays and travel behaviour, enabling the continuous analysis of market and travel trends. This helps identify developments across international source markets at an early stage and supports informed, data-driven decision-making.
View Dashboard* * for registered GNTB members only
GNTB Business Travel Dashboard
The GNTB Dashboard "Business Travel Trends to Germany" provides a fast and efficient overview of key inbound business travel data for Germany. It brings together insights on arrivals, length of stay and visitor spending, enabling the continuous analysis of market and travel trends. This helps identify developments in the business travel sector at an early stage and supports well-informed strategic decision-making.
GNTB Sustainability Dashboard
The GNTB Sustainability Dashboard provides a fast and efficient overview of key inbound tourism data sources with a focus on sustainability and climate protection. By continuously monitoring travel trends, it enables the analysis of sustainability- and climate-related travel patterns, helping to generate valuable insights for informed strategic decision-making.
Publications
Our publications offer in-depth insights into global trends in leisure and business travel, developments in our European and overseas source markets, and the perception of Germany as a travel destination. Explore our latest releases here.
For more information on the respective market, please select the corresponding country on the map.
Matthias Hickl
Director Business Intelligence