GTM Germany Travel Mart™ The largest incoming workshop for Destination Germany

The 49th GTM Germany Travel Mart™ will be hosted by the German National Tourist Board from 16 to 18 April 2023 in conjunction with Essen Marketing GmbH.

The 2023 GTM Germany Travel Mart™ is a high-calibre sales platform that also features a B2B workshop for you to network with the German tourism trade. Over 220 companies – representing the hotel business, inbound tourism, the entertainment sector, holiday and city break tourism, the transport industry and tourism organisations – will be showcasing their entire range of products related to Destination Germany. The event will be held in Essen and the surrounding region.

The following pages provide information about the host destination and the 2023 GTM Germany Travel Mart™ in Essen.


Sunday, 16 April 2023

  • Live experience programme for international trade delegates (hosted buyers)
  • Opening ceremony in the Grand Hall of the UNESCO-World Heritage Site Zollverein

Monday, 17 April 2023

  • GTM B2B workshop at the Essen Philharmonic Hall, 9am–4pm
  • Host’s evening in the airship hangar in Essen/Mülheim

Tuesday, 18 April 2023

  • GTM B2B workshop at the Essen Philharmonic Hall, 9am–4pm
  • Free time or departure at the end of the workshop

*Subject to change

Welcome to Essen

Essen, the pulsating metropolis in the heart of the Ruhr region, has been chosen as the venue for the Germany Travel Mart 2023, which scores with its great versatility and surprising insights. Whether art and culture in the top-class museums, theatres or at the UNESCO World Heritage Site Zollverein, hiking or cycling in a rural idyll or shopping and going out in trendy districts - Essen has everything!

More information


Pictures and videos from the workshops and evening events of the GTM 2022 can be found in the Media galery.

virtualGTM 2021

The 47th GTM Germany Travel Mart™ digitaly took place from 27th to 29th April 2021. Our cooperation partner was Mecklenburg-Western Pomerania.

Facts & Figures GTM™ 2021 (PDF)

Press release DZT virtualGTM™ 2021 (PDF) In german)

GTM 2022 in Oberammergau and the Zugspitz region

The 48th GTM Germany Travel Mart™ took place from 1st to 3rd May 2022. The hosts of the GTM 2022 were Oberammergau and the Zugspitz region.

Twitter live report 2022

Facts & Figures GTM™ 2022 (PDF)

Press Release GNTB GTM™ 2022 (PDF) In german

Impressions of the GTM 2022

Goal of the GTM

Class meets quality:

The GTM Germany Travel Mart™ is a high-calibre forum at which German providers can meet key buyers from the international travel industry. Providers and buyers specifically selected for the GTM, combined with highly professional organisation, make the GTM the top event of the travel year – a season opener and a key event in its own right.

This highly efficient platform for buying and selling also presents the latest news and trends in Germany's incoming tourism industry to selected international journalists, whose reports then generate additional impetus in the German travel market.

Your advantages at a glance:

  • Every aspect of your participation in the GTM is organised for you
  • For hosted buyers Educational programmes: trend shows, product presentations and panel discussions
  • For journalists: international press conference
  • Pre-convention tours to give an idea of the diversity that Destination Germany has to offer
  • Supporting programme for networking and renewing contacts
  • GTM online networking tool for perfect preparation: find out about your contacts and their product portfolios in advance, get in touch and arrange appointments.

How to participate

As an invited guest at the GTM, you'll meet selected providers from across Germany. The local GNTB offices and the GNTB sales & marketing agencies are responsible for selecting and registering the international participants for the GTM.

  • Step 1: Please contact your GNTB office or the GNTB representative office in your country. If your company qualifies, you will receive your personal login data for online registration.
  • Step 2: Once all the arrival and departure data has been registered, the GNTB will make all the travel arrangements, including transfers and hotel reservations.
  • Step 3: The networking tool, to facilitate the best possible preparation, will be activated for all participants at least five weeks before the GTM.

In cooperation with