Impact of the Middle East Conflict on Inbound Travel to Germany

Regular GNTB Market Updates on the Iran Conflict

Status: April 22, 2026 (replaces the version of April 15, 2026)

The German National Tourist Board (GNTB) is responding to the escalation of the military conflict in the Middle East and its potential impact on inbound tourism to Germany with comprehensive measures. A dedicated crisis task force has been established to coordinate the continuous analysis of data on current developments. The weekly monitoring reports form the basis for intensive exchange with stakeholders, partners in the German and international travel industry, political actors, and cross-border tourism organizations.

Operationally, the GNTB froze marketing budgets for the affected markets immediately after the outbreak of the war and flexibly adjusted or postponed planned marketing activities. Strategically, the GNTB is focusing on European markets for the duration of the conflict (accounting for 77% of all inbound overnight stays). In overseas markets, a differentiated approach is also being pursued based on current analyses and ongoing developments. Accordingly, budgets originally allocated for market activities in Israel and the Gulf states are being reallocated, and campaigns and timings are being adjusted. Continuous customer dialogue and exchange with key accounts in the travel industry and media representatives are being maintained in the Middle East region.

Petra Hedorfer, Chairwoman of the Executive Board of the GNTB, states: “It is already becoming clear that the potential consequences of the military conflicts will extend far beyond the immediate war zones and the duration of the conflict itself. Through our strategic positioning, the situational adjustment of budgets, processes, and structures, the transfer of knowledge, and concrete operational measures, we are minimizing economic risks and supporting our predominantly SME partners in the German tourism industry in international markets.”

Market Assessment

Short-term Impact on Travel Flows Following the Military Escalation

With the outbreak of the war, flight connections via Gulf hubs were initially disrupted and have not yet returned to pre-crisis frequency levels.

According to Tourism Economics, 14% of global international transit traffic is routed through Gulf hubs. Approximately 28 million trips from the Middle East are affected, 60% of which are destined for Europe.

[Updated in the version of April 22, 2026]: In the event of a three-month period of significant disruption to air traffic and access to airspace across a substantial number of destinations in the Middle East, followed by a gradual reopening in the subsequent weeks, UN Tourism (as of April 15, 2026) estimates that a full recovery of travel could take five to six months after flights resume, pointing to October or November 2026. Under this more uncertain scenario, UN Tourism projects that international tourist arrivals in the Middle East could decline by 24% to 28% in 2026. This would correspond to 24 to 28 million fewer international tourists (more than 2% of global arrivals). Such disruption to travel would result in an estimated loss of USD 40 billion in visitor spending across Middle Eastern destinations.

In Germany, 4.2% of all flight arrivals in 2025 were routed via Gulf hubs. Of these, 55.1% originated directly from the UAE, while 44.9% were transit passengers.

By source market, dependency on Gulf hubs varies significantly: in 2025, 73.2% of travelers from the Gulf states reached Germany via Dubai, Abu Dhabi, or Doha. The share was 31.4% for Singapore, 16% for India, 6.9% for China, and 4.6% for Japan.

In March 2026, flight arrivals in Germany via Gulf hubs declined by one third compared to the previous year.

Markets directly affected by the Middle East conflict generated the following inbound volume in 2025: Israel accounted for 0.6 million overnight stays (0.8% market share), while the Gulf states generated 1.2 million overnight stays (1.5% market share). Due to the above-average travel spend of GCC travelers, these declines have a disproportionately high impact on tourism revenue.

Economic Impact

Since the beginning of the year, global economy airfares have already increased by 24% year-on-year. This trend has accelerated further due to the sharp rise in oil and jet fuel prices following the outbreak of the conflict. As a result, ticket prices are increasing globally, including in markets not directly affected by the war.

On April 10, 2026, ACI (Airports Council International Europe) wrote to the European Commission in Brussels, warning of jet fuel shortages in Europe if the blockade of the Strait of Hormuz is not lifted within three weeks.

[Updated in the version of April 22, 2026]: On April 16, 2026, the Director of the International Energy Agency (IEA) stated that Europe may have only about six weeks of aviation fuel remaining. Some flights between European cities could be cancelled if the Strait of Hormuz is not reopened soon. The European Commission is already preparing coordinated measures should the situation in the Strait of Hormuz persist.

Although crude oil prices rose by 64% in March 2026 following the closure of the Strait of Hormuz (Tourism Economics), analysts currently expect a comparatively moderate increase in base airfares of 5–10%.

[Updated in the version of April 22, 2026]: Based on an analysis of data from Amadeus/ForwardKeys, no increase in average base fares (excluding taxes and surcharges) for flights to Germany can be identified for March 2026 in key inbound markets such as the USA, China, and India. However, average base fares (excluding taxes and surcharges) have increased for potential flights from the UAE, Saudi Arabia, Kuwait, Oman, Bahrain, and Israel.

At the same time, rising fuel prices are also impacting road travel costs. With a modal share of 44%, car travel remains the primary mode of transport for European inbound travel to Germany, making this segment particularly sensitive to price increases.

Future price developments for oil and airfares will depend on several key factors: the duration of the military conflict, the reopening and security of the Strait of Hormuz, the restoration of oil and gas infrastructure, and the outcomes of potential peace negotiations.

At this stage, the medium- to long-term impact on global logistics costs—particularly in maritime transport, including fuel, insurance, and route risk optimization—remains highly uncertain.

A potential global economic downturn caused by disrupted supply chains could weaken tourism demand through declining purchasing power in key source markets. However, there are currently no robust indicators confirming this scenario.

Shifts in Travel Flows and Market Segments

The European Travel Commission (ETC) provides a comprehensive analysis of the interconnected impacts—particularly driven by disruptions in air transport—in its “Iran Conflict Monitor – Impact on European Tourism” (covering March 17–31). The report highlights a differentiated market sentiment.

Travel behavior is shifting: many travelers are booking earlier than usual to secure current price levels and are increasingly choosing alternative, safe, and cost-efficient destinations. Short- and medium-haul destinations are expected to benefit most from this trend.

Resilience of German Inbound Tourism

Approximately 77% of international overnight stays in Germany are generated by European source markets. In addition, intra-European travel demand is expected to increase in 2026 as a result of the current conflict. European Travel Comission data indicates a rise in intra-European travel intentions by five percentage points compared to the previous year.

This is supported by an initial Appinio study commissioned by the GNTB, which shows increasing travel intent to Germany from key source markets such as the Netherlands and Belgium.

Based on the analysis of various sources, Tourism Economics published several forecast scenarios for German inbound tourism on April 8.

In the baseline scenario—assuming a rapid end to the war—analysts forecast a 1.9% year-on-year increase in international overnight stays in Germany from Europe. In the downside scenario—assuming the military conflict lasts six months—the increase in inbound tourism would shrink to 0.3%.

A more differentiated picture is currently emerging in the overseas markets. For affected transit markets in Southeast Asia, 70% of travel companies are currently reporting postponements or cancellations of trips to Europe, while around 24% expect a redirection of demand in favor of Europe. ETOA reports that around 85% of U.S. group tours to Germany have already been firmly booked.

For GCC markets, the GNTB expects reduced flight capacity, rising prices, and increased cancellations in 2026. At the same time, Germany continues to be perceived as a safe, stable, and climate-attractive destination. The pre-conflict growth forecast of +5% has been revised to –14%, based on flight data and an assumed conflict duration of four months.

For Israel, air traffic restrictions are leading to a significant decline in overnight stays. Based on connectivity and flight data, the GNTB forecasts a –18% decrease in 2026 year-on-year.

For overseas markets overall, Tourism Economics forecasts a 4.5% increase in inbound tourism to Germany in 2026 under the baseline scenario. In the downside scenario, losses of 9.3% could occur.

Stable Demand on Online Travel Platforms

According to analyses by TripAdvisor, demand for travel to Germany recovered shortly after the outbreak of the conflict. This is supported by a strong perception of Western Europe as a safe destination compared to the crisis region. No significant declines in demand have been observed from the US and the EU; only the Asia-Pacific region shows more volatile demand patterns.

Since the beginning of the crisis, Expedia has recorded a slight decrease in search queries for Germany of 1.5% year-on-year, while at the same time reporting a significant increase in gross bookings to Germany of 8.2%.

Conclusion

The military conflict in the Middle East has both direct and indirect effects on German inbound tourism.

Among European competitors, Germany benefits from a very competitive price level. According to MKG Consulting, hotel prices in Germany in January/February 2026 averaged €98, exactly in line with the previous year and significantly below prices in competing destinations such as France, Italy, Switzerland, Spain, and Austria.

Germany maintains a clear price advantage: according to MKG Consulting, average hotel prices in January/February 2026 remained stable at €98, significantly below key competitors such as France, Italy, Switzerland, Spain, and Austria.

Declines from Middle Eastern markets are likely to be partially offset by increased demand from Europe and key long-haul markets such as the US, China, Japan, and India. Previous crises have demonstrated the high resilience of German inbound tourism, supported by its diversified market structure.

Provided there is no further geopolitical escalation or global economic downturn, German inbound tourism has strong potential to once again demonstrate crisis resilience.

Prior to the Iran conflict, the GNTB projected inbound growth of +3.2% for 2026, assuming stable geopolitical and macroeconomic conditions.

Updated projections by Tourism Economics (April 8, 2026) reflect scenario-based adjustments in line with current developments:

Overseas

  • Markets in the Middle East are currently the most affected by the conflict, particularly due to restricted connectivity via key hubs (Dubai, Doha, Abu Dhabi)
  • High structural dependency: 73.2% of flight arrivals from the UAE to Germany are routed through these hubs
  • In March 2026, flight arrivals in Germany via Gulf hubs declined by one third year-on-year.
  • Ongoing operational constraints (airspace closures, reduced flight schedules, route suspensions) are leading to lower capacity, longer travel times, and rising airfares.
  • Travel behavior is shifting towards greater flexibility and value-for-money considerations. This is reflected in shorter booking windows, increased demand for refundable fares, and the use of alternative routing options.
  • At the same time, demand for new travel formats is increasing, including longer stays and combined leisure and remote work concepts.
  • Significant market correction: GNTB forecast for 2026 revised from +5% to –14%
  • High economic relevance despite a modest volume share (1.5% of inbound tourism): GCC travelers generate approx. €3.0 billion in revenue and spend roughly twice the global average
  • Underlying demand remains intact: around 90% of cancelled trips are postponed, indicating recovery potential once conditions stabilize.
  • Against this background, the GNTB has temporarily suspended its campaign activities in the GCC and shifted its focus to the second half of the year. At the same time, continuous exchange with local trade partners and key accounts remains essential in order to closely monitor market developments and prepare for the reactivation of demand. In its communications, the focus is currently on organic social media content that inspires and maintains the visibility of Destination Germany, without being explicitly sales-driven.
  • The Arabian Travel Market (ATM) has been postponed to August 17–20, 2026. GNTB participation is being aligned accordingly in close coordination with trade fair organizers and German partners.

  • Israel is experiencing severe disruptions in air traffic, leading to a decline of 75% in passenger arrivals and a 79% reduction in seat capacity.
  • Despite these constraints, underlying demand remains resilient. Germany continues to be perceived as a safe destination, with potential for rapid recovery once conditions improve.
  • Against the backdrop of the severely restricted market situation, the German National Tourist Board (DZT) is closely monitoring further developments and maintaining continuous exchange with local key accounts in order to identify market changes at an early stage and enable a rapid reactivation once conditions stabilize.

  • Asian markets show a differentiated but overall stable development. Demand remains intact but is more volatile than in Europe or North America and reacts more sensitively to external shocks.
  • China and India show strong momentum at the beginning of the year, with continued growth expected for 2026.
  • Different levels of dependence on Middle Eastern hubs: China (6.9%) and Japan (4.6%) are only minimally affected and benefit from stable, broadly diversified flight connections via direct routes and alternative European hubs. India, with a share of around 16%, shows significantly higher dependence, but can at least partially mitigate the impact through alternative direct connections.
  • [Updated in the version of April 22, 2026]: Alternative connections from India to Germany departing from Indira Gandhi International Airport, Chhatrapati Shivaji International Airport Mumbai, and Kempegowda International Airport Karnataka.
  • Indirect impacts affect all markets: longer routes, reduced capacity, and higher prices are slowing booking dynamics and increasing demand for direct connections.
  • The focus of the GNTB market activities is on close monitoring of market developments and ensuring continuous presence. At the same time, exchange with relevant key accounts is being intensified in order to identify market changes at an early stage and respond flexibly.

  • [Updated in the version of April 22, 2026]: A study by market research firm MMGY from February 2026 shows that international travel intent among U.S. travelers is at a multi-year high: 36% of active U.S. leisure travelers plan to travel abroad within the next six months—the highest level since before 2020.
  • North American markets remain robust. Connectivity and demand remain stable, supported in part by the positive development of air connections between Europe and North America.
  • Operational feedback shows no decline in demand or significant cancellations. Bookings and existing travel plans remain stable. However, customers are taking more time to make booking decisions.
  • According to ETOA data from the end of March, around 85% of U.S. group tours to Germany have already been firmly booked.
  • Canada is recording a strong start to the year (+6% overnight stays) and continues to benefit from stable connectivity.
  • Stability factor target group structure: Travelers to Germany from the upscale segment are less sensitive to economic uncertainties and demonstrate comparatively stable travel intentions.
  • Due to stable demand, the GNTB is focusing on further leveraging potential in North America, particularly through targeted outreach to the upscale segment. At the same time, close cooperation with key accounts is being maintained in order to secure existing bookings, support conversion, and generate additional demand impulses.

Europe

  • Markets with a high share of air travel (Spain 83%, UK 77%, Italy 53%) are more price-sensitive in crisis situations due to rising fuel and ticket prices.
  • Early signs of energy constraints: airports in Northern Italy (e.g. Milan Linate, Bologna, Venice, Treviso) are already rationing jet fuel; this may lead to operational restrictions, reduced capacity, and further price increases
  • Short-haul travel is emerging as the key growth driver in European tourism.
  • Germany is well positioned competitively, particularly in terms of price.
  • [Updated in the version of April 22, 2026]: In March 2026, flight prices from the UK and Spain to Germany increased only slightly: according to an analysis of data from Amadeus/ForwardKeys, average base fares (excluding taxes and surcharges) rose by 3.1% for the UK and by 1.2% for Spain compared to March 2025.
  • A key uncertainty remains whether undecided travelers will increasingly opt for domestic holidays.
  • Implications for the GNTB market activities: targeted communication of Germany’s very strong value for money compared to competing destinations, along with an increased focus on promoting rail travel as an attractive alternative.

  • Demand within Europe remains stable to growing despite geopolitical uncertainties, with a clear focus on intra-European travel.
  • The Netherlands and Belgium remain key source markets for stabilizing inbound tourism to Germany during the crisis: a GNTB study from March shows increased travel intentions to Germany in the Netherlands, rising from 32% (September 2025) to 37% (March 2026), and in Belgium from 17% to 23%.
  • Positive platform dynamics for Germany between March and early April: gross bookings +8.2%, travelers +3.7%, flight ticket bookings +24%.
  • Rising transport and energy costs remain a challenge, particularly for air and car travel (car share: 44%). However, Germany benefits from strong rail connectivity to key neighbouring markets.
  • From end of April, increased activation in nearby markets via the high-reach Expedia campaign “Next Stop: Travel Destination Germany”. In Austria and Switzerland, additional focus is placed on promoting coach travel.


Sources: GNTB Market Intelligence, ETC, EUROCONTROL, Expedia Insights, Amadeus/ ForwardKeys by Forward Data S.L.U. (all rights reserved), IPK World Travel Monitor, MKG Consulting, MMGY TravelSAT, Oxford Economics Limited, 2026, Statistisches Bundesamt, Tourism Economics (BL Forecast 2026 vs. 2025; USA, CN, IN, CA, JP, BR, IL), Tripadvisor Insights, UN Tourism, Financial Times, Associated Press, MMGY's 2026 Portrait of American Travelers™ "Spring Edition"

Statements from international GNTB key accounts