Podcast Episode 3: UK - pioneer for digital marketing in tourism

The UK is one of the most important incoming markets for Destination Germany. GNTB CEO Petra Hedorfer discusses how to successfully market in the highly digital UK market with the German head of the travel deal company Travelzoo - Christian Smart - and the successful influencer and content creator Kash Bhattacharya.

On the MIC with Petra Hedorfer

Tourism has many facets.

In her podcast "On the MIC with Petra Hedorfer", the CEO of the German National Tourist Board, a visionary and top level manager on incoming tourism, discusses current topics with her guests, high-ranking experts, from Germany and abroad.


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