GNTB creates strong momentum for the travel destination Germany with international Creator Event in Hamburg

Germany Simply Inspiring: Hamburg and north German experiences in the spotlight, the travel destination Germany in the world’s social media feeds: 160 international content creators from more than 20 countries explore Hamburg and the metropolitan region as part of the biggest European digital Creator-events, carrying authentic stories and travel inspiration into their international communities. The impact is set to grow further in the coming weeks: already more than 500 social media posts and over 7 million impressions.

Frankfurt am Main, 20. October 2026 – With the GNTB Travel Creator Summit x Traverse 26, the German National Tourism Board (GNTB), in partnership with Hamburg Tourismus GmbH, successfully hosted an international event format for the digital travel influencers and creator community. From the 13 to 18 October, 160 international travel creators came together in Hamburg – nearly 90 % of the participants visited Hamburg and the metropolitan region for the first time. Alongside first-hand travel and destination experiences, the event focused on professional exchange around content production and quality, discoverability and brand fit, with workshops, conference sessions and networking opportunities. The event directly supports the international digital marketing of the travel destination Germany.

Petra Hedorfer, CEO of the GNTB, explains: “For more than 10 years the GNTB has successfully used innovative influencer marketing to inspire international target audiences to discover the travel destination Germany. The GNTB Travel Creator Summit x Traverse 26 powerfully demonstrates the impact of authentic storytelling: The significant reach already achieved shows how strongly the travel creators’ enthusiasm for Hamburg and the metropolitan area resonates with international communities, creating emotional connections and turning digital inspiration tangible desire to travel. Many more personal stories, creative reels, and blog entries will follow. A great success, made possible in no small part by the commitment and open, welcoming hospitality of Hamburg, as well as that of all partners involved!”

Michael Otremba, managing director of Hamburg Tourismus GmbH: “Travel planning increasingly starts on social media. Hamburg has great potential for inspiring stories, many of which have been created over the past few days. This content surely is relevant for our marketing and helps make Hamburg more visible internationally.”

The impulses created by the GNTB Travel Creator Summit x Traverse 26 extends beyond the event itself: In the upcoming weeks further social media content will strengthen the international visibility of Hamburg, the metropolitan region and the travel destination Germany. The newly established contacts and international creator network provide an important foundation for future cooperations and innovative forms of digital destination marketing. The summit creates a lasting impact for the international position of the travel destination Germany and helps reach new, travel-oriented target audiences.