Podcast Episode 19: Hospitality in Times of Change – A Conversation with the DEHOGA Association on Challenges and Future Opportunities

The hospitality sector lies at the heart of Germany’s SME-driven tourism industry – and is simultaneously facing significant challenges.

In this episode of “On the MIC”, Petra Hedorfer, CEO of the German National Tourist Board (GNTB), speaks with Jana Schimke, CEO of the DEHOGA Federal Association, about the current state of Germany’s hotel and restaurant sector and its importance for inbound tourism.

Topics covered in this episode:

• Why hospitality is a key economic driver

• The political and economic framework shaping the sector

• How SMEs and entrepreneurs are responding to ongoing challenges

• The role of internationalisation and addressing skills shortages

• Where opportunities for innovation and growth are emerging

A conversation about resilience, entrepreneurial spirit and the future of one of the most important sectors within Germany’s tourism ecosystem.

On the MIC with Petra Hedorfer

Tourism has many facets.

In her podcast "On the MIC with Petra Hedorfer" the CEO of the German National Tourist Board discusses with international tourism industry specialists, key players, and experts the travel destination Germany and provides exciting insights for the travel trade.

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