The GTM Germany Travel MartTM 2022 reports a turnaround for incoming German tourism.
The 48th GTM Germany Travel MartTM, hosted by the German National Tourist Board (GNTB) in Oberammergau and the Zugspitz region from May 1-3, 2022, was marked by a consistently positive response from the participants. At the same time, the largest incoming workshop for Destination Germany was also a strong signal for the recovery of the pandemic-related travel decline. "The first GTM as a face-to-face event after two corona-induced virtual workshops confirms the great importance of personal meetings," Petra Hedorfer, CEO of the GNTB, is also convinced. At this year's GTM, around160 German companies from the hotel and leisure industry as well as from the transport sector, incoming services and regional tourism organizations met around 200 buyers from the international travel industry to generate new business options and trade travel offers for the coming year. In addition, about 90 members of the press also attended the international press conference as well as the press framework program.
During the two-day workshop more than 3,600 appointments were made through an online networking tool. In an on-site questionnaire among German suppliers, 96 per cent of those interviewed were able to make new business contacts and 95 per cent plan to attend the GTM again in the future. As the GNTB strongly promotes and supports tourism sustainability projects, the event took place as a climate-friendly Green Event to keep the event's carbon footprint as low as possible.