GNTB market research

The GNTB's market research specifically concentrates on forward-looking, interlinked surveys in order to provide its partners and all companies within the German tourism sector with meaningful analysis to facilitate professional marketing.

The GNTB's market research activities focus on:

• permanent monitoring of all inbound source markets;
• research for theme years with a two to three-year lead-in;
• systematic analysis of Germany's ten core source markets every five years – with a combined image and efficiency study;
• studies of themes/trends and one-off studies focused on particular target groups/future growth markets.