Cities & Culture
August Horch Museum Zwickau
When August Horch named his new Zwickau-based company back in 1909, he translated his surname into Latin and Audi was born. In Zwickau, visitors can see, hear and smell the pioneering spirit and ingenuity at the heart of the automotive brand dating back more than 100 years.
In 1932, Saxony automotive brands Horch, Audi, Wanderer and DKW joined forces as Auto Union, with four rings as their logo. After the war, the compact "Trabant" model was produced at the Zwickau factory. Today, the old Audi factory is the site of the August Horch Museum, where visitors can experience every aspect of automotive development and history over an area of 6,500 square metres.
The museum is home to more than 200 major exhibits, with around 110 of those (including lots of prototypes) in the permanent exhibition. Historical backdrops, such as an old petrol station, set the scene beautifully. There's even a reconstructed 1930s street featuring a little shop and many shop windows alongside all the cars. And you can also explore the former home of manufacturer August Horch as it's right by the main entrance to the museum. Opening times: Tuesday to Sunday: 9.30 am–5 pm