Porcelain teapot in Selb World of Porcelain (Porzellanwelt Selb)
Porcelain teapot in Selb World of Porcelain (Porzellanwelt Selb) ©Beate Elisabeth Liewald
Scenic routes from A to Z
The Porcelain Route

The Porcelain Route – Home of the white gold

The 550 km Porcelain Route from Bamberg through Bayreuth to the Czech Republic gives visitors on the trail of this white gold the chance to uncover more than 300 years of porcelain history, plus a veritable mountain of information on the region's porcelain heritage and the people who make it.

Visitors along the Porcelain Route, which runs through the enchanting countryside of the Steigerwald, the Upper Main Valley, Coburg, the Franconian Forest , Fichtelgebirge mountains and the Upper Palatinate Forest, will experience beauty in the truest sense of the word. Discover an amazing, natural material whose range of applications and form are virtually unsurpassed.

Glass and porcelain that really turns heads

The proud history of German porcelain is on display at every turn, with museums, factory outlets, specialist stores and manufactories showcasing the full breadth of porcelain elegance. Amongst the many world-famous porcelain brands on show, visitors will find Seltmann, Arzberg, Walküre, Bauscher, Goebel, Hutschenreuther, Rosenthal and many others that are faithful to the porcelain tradition.

Solid craftsmanship and stylish design

There are also plenty of bargains to be had at the various factory outlets, which sell a range of charming items from everyday china through to elegant luxury designs and handpainted, one-off pieces. In many places, manufacturers offer guided tours that allow visitors to see how the raw porcelain mixture is moulded, fired, painted, decorated and glazed until it becomes a finished product. Find out how fire completes what human hands began.

Delicately shimmering masterpieces

The European Industrial Museum for Porcelain and Technical Ceramics, the "Porzellanikon", in Selb, will give you an insight into history of porcelain, right from the origins of the first ceramics to the lifestyle objects of the 21st century. Striking examples of porcelain from the Romanesque, Baroque, Art Nouveau, Rococo and Art Deco periods are also on display. And how about a course in porcelain painting?

An effortlessly elegant addition to any table

Glass and porcelain are inseparable from sophisticated dining and and even in today's time-pressured society, people still want to enjoy the experience of eating. Table culture has been a highlight of human society for centuries, and tableware, decorations and sophisticated containers to compliment the ever-more refined spectrum of dishes on offer have been used to create an aesthetically-pleasing ambience. The Porcelain Route is a truly visual, tactile experience that brings the smells and even the taste of porcelain to life.

The Porcelain Route

Length: approximately 800 km

Theme: porcelain history, porcelain production

Arzberg: porcelain museum
Bamberg: UNESCO World Heritage Site, museums, ecclesiastical buildings
Bayreuth: Wagner/Festival City, castle, museums
Coburg: old quarter, fortress, museums
Selb: Porzellanikon museum, porcelain fountain (Porzellanbrunnen)
Tirschenreuth: factory outlet, fishing museum with over 3,000 ponds and four large aquariums
Weiden: ceramics museum
Windischeschenbach: Neuhaus Castle, factory outlet


Barrier-free control

Two useful shortcuts for using the zoom function of your browser:

Zoom in: +

Zoom out: +

For further assistance from your browser provider click the icon: