12th Accessible Tourism Day

The specialist event on accessible tourism will take place on Wednesday, March 6, 2024, from 10:30 a.m. to approx. 3:30 p.m. at Messe Berlin, CityCube, Hall A5 as part of ITB (hybrid event).

After the "Accessible Tourism Day" had to take place online in previous years due to the pandemic, it will be held as a hybrid event for the first time this year. The event will take place on Wednesday, March 6, 2024, as part of ITB at the Messe Berlin exhibition grounds and will be broadcast live.

An ITB ticket is required for participation on site. Online participation is free of charge.

Dieter Janecek, Federal Government Commissioner for Maritime Affairs and Tourism, will open the 12th Accessible Tourism Day with a welcome address.

Jürgen Dusel, Federal Government Commissioner for the Interests of Persons with Disabilities, will also support the event with a greeting message.

Afterwards, national and international experts will give keynote speeches, presentations and discussion rounds on the topics of "Accessible destination development", "Target group-specific offer design", "Accessible communication" and "Transferring know-how on accessibility in training, studies and tourism practice".

The event is funded by the Federal Ministry for Economic Affairs and Climate Action.

It is being implemented with the support of the state working group "Tourism for All", the working group "Leichter Reisen - Barrierefreie Urlaubsziele in Deutschland" and the AG Tourismus of the German Council for People with Disabilities (DBR).

Sign language, simultaneous and written interpreters will be used for the event. Event languages are German and English (with simultaneous translation).

Register for online participation

Program booklet for download

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Live report

Program “Accessible Tourism Day”


Daniela Wiesler-Schnalke, DW Akademie, Head of Media Training

10:30 am – 10:40 am

Olaf Schlieper, Innovation Manager, German National Tourist Board

10:40 am – 10:50 am

Dieter Janecek, Federal Government Coordinator for the Maritime Industry and for Tourism

10:50 am – 11:00 am

Jürgen Dusel, Federal Government Commissioner for the Interests of Persons with Disabilities

11:00 am – 11:10 am

André Nowak, Spokesman of the Tourism Working Group at the German Council for People with Disabilities and Deputy Chairman of the ABiD Institute for Disability & Participation e.V. (IB&P)

Designing accessible travel experiences: Destination development and target group-oriented product design

11:10 am – 11:20 am

Eric Thill, Minister for Culture and Minister Delegate for Tourism (Grand Duchy of Luxembourg)

11:20 am – 12:00 pm

Ulrike Bergeaud, Tourist Board District Kelheim, Deputy Managing Director

Carola Heimann, Saarland Tourism Board, Project manager Accessible Tourism and Network Hearing

Anika Kinnemann, World Heritage Region Anhalt-Dessau-Wittenberg, Deputy Managing Director

Hartmut Smikac, Member of the Tourism Working Group of the German Disability Council

12:00 pm – 12:50 pm

Break with networking - Opportunity to talk to the experts

12:50 pm – 1:10 pm

Accessibility in Germany's largest theme park - Europa-Park

David Lämmel, Member of the Management Board of Europa-Park Adventure Resort I Director Marketing, Sales & Digital

Accessibility & education: Knowledge transfer in science and tourism practice

1:10 pm – 2:00 pm

Prof. Dr. Peter Neumann, IU International University of Applied Sciences, Professor of Tourism Economy

Monika Klapper, Distance Learning Academy of Tourism and Hospitality, Academy Lead Tourism

Ross Calladine, VisitEngland, Accessibility and Inclusion Lead

Dr. Sasha Kosanic, Liverpool John Moores University, Liverpool John Moores University, Senior Lecturer in Climate Change Ecology

2:00 pm – 2:10 pm

Short break

Digital accessibility: Information for everyone!

2:10 pm – 2:40 pm

Enrico Göbel, Staff unit responsible officer for the disabled for Thuringia, Spokesperson for digital accessibility

Accessible communication: understandable for everyone!

2:40 pm – 3:30 pm

Gisela Moser, MosGiTo, Expert for Accessibility in the Tourism Industry

Steffen Schwab, Lebenshilfe Heidelberg e.V., Translator for plain language

Kai Ayubi, City Guide Heidelberg

Stephanie Angel, Lessingstadt Wolfenbüttel, Deputy Head of Tourism Department

Markus Lau, Lebenshilfe gGmbH, Head of department of Family-Service

3:30 pm

Olaf Schlieper, Innovation Manager, German National Tourist Board

Networking - Opportunity to talk to the experts