Accessible Tourism Day

On March 4, 2026, the international trade event will feature interesting presentations and discussions as part of ITB Berlin.

The fourteenth edition of the “Accessible Tourism Day” will take place as an in-person event on Wednesday, March 4, 2026, from 10:30 a.m. to approximately 5:00 p.m. at the Messe Berlin exhibition grounds in the City Cube, Hall A5, as part of ITB Berlin. Interested parties also have the opportunity to participate online (hybrid event).

Registration for online participation:
https://registration.germany.travel/microsite/index.cfm?l=4574&sp_id=2

The DZT 2026 will focus on the following topics with keynote speeches, presentations, and panel discussions:

  • Practical examples/projects (from practice for practice)
  • Accessible cultural offerings
  • Accessible accommodations
  • AI and technology
  • Vacations on and around the water

The event will be opened by the Federal Government Coordinator for Maritime Economy and Tourism, Dr. Christoph Ploß, Member of the German Bundestag, as well as the Federal Government Commissioner for the Interests of People with Disabilities, Jürgen Dusel, and André Nowak, spokesperson for the Tourism Working Group at the German Disability Council.

The “Barrier-Free Tourism Day” is sponsored by the Federal Ministry for Economic Affairs and Energy and supported by Messe Berlin.

The event is being organized with the support of the state working group “Tourism for All,” the working group “Easier Travel – Barrier-Free Vacation Destinations in Germany,” and the Tourism Working Group of the German Disability Council (DBR).

The event languages are German and English (with simultaneous translation).

Sign language and written interpreters will also be available.

The event is accessible without steps (partly via elevators) via the “Messedamm” and “Jafféstraße” entrances, the interior of the exhibition grounds, and a passageway from Hall 7.

The program of the Accessible Tourism Day 2026

Moderation

Daniela Wiesler-Schnalke

10:30 am – 10:40 am
Opening

Olaf Schlieper, German National Tourist Board, Innovation Manager

10:40 am – 10:50 am
Welcome

Dr. Christoph Ploß, Federal Government Coordinator for the Maritime Industry and for Tourism

10:50 am – 11:00 am
Welcome (Video message)

Jürgen Dusel, Federal Government Commissioner for the Interests of Persons with Disabilities

11:00 am – 11:15 am
Welcome and Report from the 3rd Destination for All World Congress (Turin)

André Nowak, Spokesman of the Tourism Working Group at the German Council for People with Disabilities and Deputy Chairman of the ABiD Institute for Disability & Participation e.V. (IB&P)

11:15 am – 11:35 am
Study Presentation „Mobility and accessibility requirements of European Travellers"

Matthias Hickl, German National Tourist Board, Director Business Intelligence

11:35 am – 12:05 pm
Keynote: Why accessibility progress will accelerate and how to benefit from it

John Sage (USA), Accessible Travel Solutions & Sage Traveling, CEO

Session 1: Accessible cultural experiences – From the first planning step to marketing: how are offers developed and marketed?

12:05 pm – 12:50 pm
Discussion

Friedrun Portele-Anyangbe, Stiftung Humboldt Forum im Berliner Schloss, Advisor Accessibility and Inclusion

Dr. André Thieme & Julia Gesell, Festung Königstein gGmbH, Managing Director & Inclusion Representative

Dr. Matthias Müller, German Association of Hard of Hearing, President

12:50 pm - 01:30 pm

Break with networking – Opportunity to talk to the experts

Session 2: Successful communication and added value for everyone

1:30 pm - 2:25 pm
Keynote: The untapped value of accessible travel: A market hiding in plain sight

Sonia Groot, GrootTravels & DiscoverAble.eu, Founder

Isabella Hren, Bayern Tourist GmbH & Bayerische Gastgeber AG, Managing Director and CEO

Haluk Kabil, Premier Inn Holding GmbH, Senior Design Manager

Session 3: International tour operators and destination marketing

Short questions & clear answers

Yann Charavel, AccessibleOZ, Co-Founder and Director

Damiano La Rocca (GB), Seable Holidays - accessible holidays for blind and partially sighted people, Founder and Director

Camilo Navarro, Wheel the World, Co Founder & Chief Operating Officer

3:10 pm – 3:20 pm

Short break

Session 4: Digital assistance: The potential of AI, VR, and wearables for accessible tourism

3:20 pm – 4:10 pm
Discussion round

Professor Dr. Dimitrios Buhalis (GR/GB), Bournemouth University, Direktor des International Centre for Tourism and Hospitality Research

Olaf Schlieper, Deutsche Zentrale für Tourismus e.V., Innovationsmanager

Finn Ole Matthias Peters, vJourney GmbH, Co-Founder

Session 5: Best-practice examples in destination management and inclusive water-based experiences

4:10 pm – 4:55 pm

Monica Tetzner, Bavaria Tourism, Unit Lead Network Management

Kathrin Winkler, Lusatian Lakeland Tourist Board Association, CEO

Juan Francisco Marañon, LatinAmerica For All, Manager

4:55 - 5:00 pm
Farewell

Olaf Schlieper, Deutsche Zentrale für Tourismus e.V., Innovationsmanager