10th Accessible Tourism Day, 11 March 2022

The 10th Accessible Tourism Day will take place on Friday, 11 March 2022 in addition to the ITB NOW congress.

On Friday, March 11, 2022, the 10th Accessible Tourism Day will be held online from 10:30 a.m. - approx. 2:30 p.m., complementing the ITB Berlin Convention.

How can the various needs of vacationers with impairments be addressed in tourism offers? Which attractive possibilities already exist for the different target groups of barrier-free offers? How can communication and booking processes be better adapted to the needs of people with disabilities? And what are the associated opportunities and challenges for tourism providers and DMOs?

Experts will address these questions comprehensively and practically from different perspectives in discussions and presentations.

Claudia Müller, Federal Government Coordinator for Maritime Economy & Tourism, and Jürgen Dusel, Federal Government Commissioner for Matters relating to Persons with Disabilities, open the event.

Helena Dalli, Member of the European Commission responsible for gender equality issues, presents the new EU strategy "Union of Equality: Disability Rights Strategy 2021-2030".

Other prominent speakers include Mike Adams (UK), CEO of „Purple“, who will give a keynote speech on "Changing the conversation between business and disabled people", Josh Loebner (USA), Director of strategy at the marketing and advertising agency Designsensory, which specialises in accessibility, university lecturer and founder of the advertisinganddisability.com portal, and Christopher Patnoe (UK), Head of Accessibility and Disability Inclusion, EMEA at Google.

The GNTB will focus on best practices for barrier-free planning and implementation of tourism facilities and events, the barrier-free experience of tourist attractions and the integration of new digital communication channels such as augmented, mixed and virtual reality at the 2022 Accessible Tourism Day.

At the 10th Accessible Tourism Day, the German National Tourist Board (GNTB) will once again welcome many international trade visitors, including representatives from politics, the travel industry, DMOs, associations and universities, as well as experts and journalists.

The event is sponsored by the German Federal Ministry of Economics and Climate Protection.

It is being implemented with the support of the state working group "Tourism for All", the working group "Leichter Reisen - Barrierefreie Urlaubsziele in Deutschland" and Messe Berlin.

Sign language, simultaneous and written interpreters will be used for the event. Event languages are German and English (with simultaneous translation).

Schedule “Accessible Tourism Day”,
11.03.2022 online per ZOOM

Moderation

Daniela Wiesler-Schnalke, DW Akademie, Head of Media Training

10:30–10:40 am
Opening

Olaf Schlieper, German National Tourist Board, Innovations Manager

10:40–10:50 am
Welcome

Claudia Müller, Federal Government Coordinator for the Maritime Industry and for Tourism

10:50–11:00 am
Opening

Jürgen Dusel, Federal Government Commissioner for the Interests of Persons with Disabilities

11:00–11:05 am
Opening

Helena Dalli Member of the European Commisison in charge of equality.

11:05–11:20 am
Short BREAK
11:20–11:30 pm
Keynote

Changing conversation between business and disabled people

Mike Adams (UK) Managing Director Purple

11:30–12:10 pm
Discussion

Barrierefreiheit umsetzen: Barrierefreie Planung und Umsetzung touristischer Einrichtungen und Veranstaltungen

Rostock - "Accessibility at the seaside"". Accessibility and events at beaches.

Matthias Fromm Tourism Director, Tourist Office Rostock & Warnemünde"

Federal Horticultural Show Erfurt (certified according to RfA) incl. "Petersberg" citadel in Erfurt

Sigrun Krapf Assistant of the CEO Erfurt Tourismus und Marketing GmbH

Internationale Special Olympics 2023 Berlin

Sven Albrecht Federal Director, Special Olympics Deutschland e.V.

12:10–12:40 pm
Break
12:40-1:20 pm
Discussion

Making sights accessible

Bach-Museum, Leipzig "SENSORY FRIENDLY"

Kerstin Wiese Director Bach-Museum Leipzig

Stadtmuseum Simeonstift Trier

Dr. Dorothée Henschel Research Assistant Head of Cultural Education/Museum Education Stadtmuseum Simeonstift Trier

Reisen für Alle (Travel for All)

Rolf Schrader Managing Director Deutsches Seminar für Tourismus

1:20 –1:30 pm
Short BREAK
1:30 –1:40 pm
Keynote

Josh Loebner (USA) Disability advocate, Executive Director of Inclusion and Accessibility at Designsensory

1:40 –2:25 pm
Discussion

Accessible communication and technical assistance

Anna Königseder (A) Business sector & Process Manager, ZeroProject

Josh Loebner (USA) Disability advocate, Executive Director of Inclusion and Accessibility at Designsensory

Linn Inga Bach Desk Officer Office of the Executive Board, Responsible for ""Travel for All" Tourismus NRW e.V.

Reiner Delgado Social Officer German Association for the Blind and Visually Impaired e. V.

Olaf Schlieper German National Tourist Board, Innovations Manager

Christopher Patnoe (UK) Head of Accessibility and Disability Inclusion, EMEA @ Google | Keynote Speaker

2:25 –2:30 pm

Summary

André Nowak Tourism Officer of the General Association of Disabled People in Germany "For Self-determination and dignity" e.V.

2:30-2:32 pm
Farewell

Farewell

Olaf Schlieper, German National Tourist Board, Innovations Manager

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