On March 4, 2026, the international trade event held as part of ITB Berlin featured interesting presentations and discussions.

The fourteenth edition of “Accessible Tourism Day” took place as an in-person event on Wednesday, March 4, 2026, from 10:30 a.m. to approximately 5:00 p.m. at the Messe Berlin exhibition grounds in the City Cube, Hall A5, as part of ITB Berlin.

Interested parties also had the opportunity to participate online (hybrid event).

The program focused on the following topics through keynote speeches, presentations, and panel discussions:

  • Practical examples/projects (from practice for practice)
  • Accessible cultural offerings
  • Accessible accommodations
  • AI and technology
  • Vacations on and around the water

The event was opened by Dr. Christoph Ploß, Member of the German Bundestag and Federal Government Coordinator for Maritime Economy and Tourism; Jürgen Dusel, Federal Government Commissioner for Matters relating to Disabled Persons; and André Nowak, spokesperson for the Tourism Working Group of the German Disability Council.

“Accessible Tourism Day” is sponsored by the Federal Ministry for Economic Affairs and Energy and supported by Messe Berlin.

The event was organized with the support of the State Working Group “Tourism for All,” the Working Group “Easy Travel – Accessible Vacation Destinations in Germany,” and the Tourism Working Group of the German Disability Council (DBR).

The event was conducted in German and English (with simultaneous interpretation).

Sign language and written interpreters were also provided.

Program booklet for download

The program of the Accessible Tourism Day 2026

Moderation

Daniela Wiesler-Schnalke

10:30 am – 10:40 am
Opening

Olaf Schlieper, German National Tourist Board, Innovation Manager

Watch the video on YouTube

Audio (MP3, 14.14 MB)

10:40 am – 10:50 am
Welcome

Dr. Christoph Ploß, Federal Government Coordinator for the Maritime Industry and for Tourism

Watch the video on YouTube

Audio (MP3, 22.25 MB)

10:50 am – 11:00 am
Welcome (Video message)

Jürgen Dusel, Federal Government Commissioner for the Interests of Persons with Disabilities

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Audio (MP3, 8.9 MB)

11:00 am – 11:15 am
Welcome and Report from the 3rd Destination for All World Congress (Turin)

André Nowak, Spokesman of the Tourism Working Group at the German Council for People with Disabilities and Deputy Chairman of the ABiD Institute for Disability & Participation e.V. (IB&P)

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Audio (MP3, 23.05 MB)

11:15 am – 11:35 am
Study Presentation „Mobility and accessibility requirements of European Travellers"

Matthias Hickl, German National Tourist Board, Director Business Intelligence

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Audio (MP3, 43.27 MB)

Presentation* (PDF, 10.14 MB)

11:35 am – 12:05 pm
Keynote: Why accessibility progress will accelerate and how to benefit from it

John Sage (USA), Accessible Travel Solutions & Sage Traveling, CEO

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Audio (MP3, 71.9 MB)

Presentation (PDF, 14.09 MB)

Session 1: Accessible cultural experiences – From the first planning step to marketing: how are offers developed and marketed?

12:05 pm – 12:50 pm
Discussion

Friedrun Portele-Anyangbe, Stiftung Humboldt Forum im Berliner Schloss, Advisor Accessibility and Inclusion
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Audio (MP3, 31.1 MB)
Presentation (PDF, 4.55 MB)

Dr. André Thieme & Julia Gesell, Festung Königstein gGmbH, Managing Director & Inclusion Representative
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Audio (MP3, 27.26 MB)
Presentation (PDF, 0.99 MB)

Dr. Matthias Müller, German Association of Hard of Hearing, President
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Audio (MP3, 42.84 MB)

12:50 pm - 01:30 pm

Break with networking – Opportunity to talk to the experts

Session 2: Successful communication and added value for everyone

1:30 pm - 2:25 pm
Keynote: The untapped value of accessible travel: A market hiding in plain sight

Isabella Hren, Bayern Tourist GmbH & Bayerische Gastgeber AG, Managing Director and CEO
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Audio (MP3, 26.37 MB)
Presentation (PDF, 2.17 MB)

Haluk Kabil, Premier Inn Holding GmbH, Senior Design Manager
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Audio (MP3, 45.23 MB)
Presentation (PDF, 1.61 MB)

Sonia Groot, GrootTravels & DiscoverAble.eu, Founder
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Audio (MP3, 25.73 MB)
Presentation (PDF, 14.35 MB)

Session 3: International tour operators and destination marketing

Short questions & clear answers

Yann Charavel, AccessibleOZ, Co-Founder and Director
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Audio (MP3, 46.06 MB)

Damiano La Rocca (GB), Seable Holidays - accessible holidays for blind and partially sighted people, Founder and Director
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Audio (MP3, 46.06 MB)

Camilo Navarro, Wheel the World, Co Founder & Chief Operating Officer
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Audio (MP3, 36.53 MB)
Presentation (PDF, 4.39 MB)

3:10 pm – 3:20 pm

Short break

Session 4: Digital assistance: The potential of AI, VR, and wearables for accessible tourism

3:20 pm – 4:10 pm
Discussion round

Professor Dr. Dimitrios Buhalis (GR/GB), Bournemouth University, Direktor des International Centre for Tourism and Hospitality Research
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Audio (MP3, 73.38 MB)

Dinesh Punni, immersive-insiders.com, Founder & CEO
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Audio (MP3, 73.38 MB)

Olaf Schlieper, Deutsche Zentrale für Tourismus e.V., Innovationsmanager
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Audio (MP3, 73.38 MB)

Finn Ole Matthias Peters, vJourney GmbH, Co-Founder
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Audio (MP3, 73.38 MB)

Session 5: Best-practice examples in destination management and inclusive water-based experiences

4:10 pm – 4:55 pm

Monica Tetzner, Bavaria Tourism, Unit Lead Network Management
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Audio (MP3, 24.73 MB)
Presentation (PDF, 1.84 MB)

Kathrin Winkler, Lusatian Lakeland Tourist Board Association, CEO
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Audio (MP3, 31.72 MB)
Presentation (PDF, 2.02 MB)

Juan Francisco Marañon, LatinAmerica For All, Manager
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Audio (MP3, 36.59 MB)
Presentation (PDF, 3.94 MB)

4:55 - 5:00 pm
Farewell

Olaf Schlieper, Deutsche Zentrale für Tourismus e.V., Innovationsmanager

Watch the video on YouTube

Audio (MP3, 9.63 MB)

* The study “Portrait of European Travellers with Mobility and Accessibility Needs” is described on the following ENAT webpage and can be purchased via a link there in the MMGY store: Advancing Accessible Travel: Insights From New Survey on European Travellers With Mobility and Accessibility Needs