On March 4, 2026, the international trade event held as part of ITB Berlin featured interesting presentations and discussions.
The fourteenth edition of “Accessible Tourism Day” took place as an in-person event on Wednesday, March 4, 2026, from 10:30 a.m. to approximately 5:00 p.m. at the Messe Berlin exhibition grounds in the City Cube, Hall A5, as part of ITB Berlin.
Interested parties also had the opportunity to participate online (hybrid event).
The program focused on the following topics through keynote speeches, presentations, and panel discussions:
- Practical examples/projects (from practice for practice)
- Accessible cultural offerings
- Accessible accommodations
- AI and technology
- Vacations on and around the water
The event was opened by Dr. Christoph Ploß, Member of the German Bundestag and Federal Government Coordinator for Maritime Economy and Tourism; Jürgen Dusel, Federal Government Commissioner for Matters relating to Disabled Persons; and André Nowak, spokesperson for the Tourism Working Group of the German Disability Council.
“Accessible Tourism Day” is sponsored by the Federal Ministry for Economic Affairs and Energy and supported by Messe Berlin.
The event was organized with the support of the State Working Group “Tourism for All,” the Working Group “Easy Travel – Accessible Vacation Destinations in Germany,” and the Tourism Working Group of the German Disability Council (DBR).
The event was conducted in German and English (with simultaneous interpretation).
Sign language and written interpreters were also provided.
Program booklet for download
The program of the Accessible Tourism Day 2026
Daniela Wiesler-Schnalke
Olaf Schlieper, German National Tourist Board, Innovation Manager
Dr. Christoph Ploß, Federal Government Coordinator for the Maritime Industry and for Tourism
Jürgen Dusel, Federal Government Commissioner for the Interests of Persons with Disabilities
André Nowak, Spokesman of the Tourism Working Group at the German Council for People with Disabilities and Deputy Chairman of the ABiD Institute for Disability & Participation e.V. (IB&P)
Matthias Hickl, German National Tourist Board, Director Business Intelligence
John Sage (USA), Accessible Travel Solutions & Sage Traveling, CEO
Session 1: Accessible cultural experiences – From the first planning step to marketing: how are offers developed and marketed?
Friedrun Portele-Anyangbe, Stiftung Humboldt Forum im Berliner Schloss, Advisor Accessibility and Inclusion
Watch the video on YouTube
Audio (MP3, 31.1 MB)
Presentation (PDF, 4.55 MB)
Dr. André Thieme & Julia Gesell, Festung Königstein gGmbH, Managing Director & Inclusion Representative
Watch the video on YouTube
Audio (MP3, 27.26 MB)
Presentation (PDF, 0.99 MB)
Dr. Matthias Müller, German Association of Hard of Hearing, President
Watch the video on YouTube
Audio (MP3, 42.84 MB)
Break with networking – Opportunity to talk to the experts
Session 2: Successful communication and added value for everyone
Isabella Hren, Bayern Tourist GmbH & Bayerische Gastgeber AG, Managing Director and CEO
Watch the video on YouTube
Audio (MP3, 26.37 MB)
Presentation (PDF, 2.17 MB)
Haluk Kabil, Premier Inn Holding GmbH, Senior Design Manager
Watch the video on YouTube
Audio (MP3, 45.23 MB)
Presentation (PDF, 1.61 MB)
Sonia Groot, GrootTravels & DiscoverAble.eu, Founder
Watch the video on YouTube
Audio (MP3, 25.73 MB)
Presentation (PDF, 14.35 MB)
Session 3: International tour operators and destination marketing
Yann Charavel, AccessibleOZ, Co-Founder and Director
Watch the video on YouTube
Audio (MP3, 46.06 MB)
Damiano La Rocca (GB), Seable Holidays - accessible holidays for blind and partially sighted people, Founder and Director
Watch the video on YouTube
Audio (MP3, 46.06 MB)
Camilo Navarro, Wheel the World, Co Founder & Chief Operating Officer
Watch the video on YouTube
Audio (MP3, 36.53 MB)
Presentation (PDF, 4.39 MB)
Short break
Session 4: Digital assistance: The potential of AI, VR, and wearables for accessible tourism
Professor Dr. Dimitrios Buhalis (GR/GB), Bournemouth University, Direktor des International Centre for Tourism and Hospitality Research
Watch the video on YouTube
Audio (MP3, 73.38 MB)
Dinesh Punni, immersive-insiders.com, Founder & CEO
Watch the video on YouTube
Audio (MP3, 73.38 MB)
Olaf Schlieper, Deutsche Zentrale für Tourismus e.V., Innovationsmanager
Watch the video on YouTube
Audio (MP3, 73.38 MB)
Finn Ole Matthias Peters, vJourney GmbH, Co-Founder
Watch the video on YouTube
Audio (MP3, 73.38 MB)
Session 5: Best-practice examples in destination management and inclusive water-based experiences
Monica Tetzner, Bavaria Tourism, Unit Lead Network Management
Watch the video on YouTube
Audio (MP3, 24.73 MB)
Presentation (PDF, 1.84 MB)
Kathrin Winkler, Lusatian Lakeland Tourist Board Association, CEO
Watch the video on YouTube
Audio (MP3, 31.72 MB)
Presentation (PDF, 2.02 MB)
Juan Francisco Marañon, LatinAmerica For All, Manager
Watch the video on YouTube
Audio (MP3, 36.59 MB)
Presentation (PDF, 3.94 MB)
Olaf Schlieper, Deutsche Zentrale für Tourismus e.V., Innovationsmanager
* The study “Portrait of European Travellers with Mobility and Accessibility Needs” is described on the following ENAT webpage and can be purchased via a link there in the MMGY store: Advancing Accessible Travel: Insights From New Survey on European Travellers With Mobility and Accessibility Needs