Our Bavaria. Your Bavaria!
Traditionally different
We are your direct connection to Bavaria. And we connect Bavaria with you. As the official umbrella organisation of the Bavarian tourism industry, we advise you on all aspects of Bavaria as a travel destination. We provide you with contacts, supply you with information and make image and video material available to you. We also organise workshops for you (also digital) and are present at international trade events and fairs. With us, your interest in Bavaria is in the best hands.
Bavaria's regions
In the four Bavarian holiday regions - Allgäu/Bavarian Swabia, Franconia, Upper Bavaria and Eastern Bavaria - your customers can expect dramatic Alpine landscapes and gentle low mountain ranges, romantic Middle Ages and pulsating cities, royal castles, bathing lakes and lots of culture. Plus beer, wine and delicious Bavarian cuisine.
Here you can find more information about the four regions of Bavaria: